Lumber Audience in United States

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Lumber has an estimated audience of 19,021,218 people in United States. 38.5% are female, 61.5% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Arts and music, Sports, Music, Movies, Reading.

The average Lumber fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (1.97× the country average). Demographically, the Lumber audience skews more male with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lumber fans

Demographic split for Lumber audience in United States
MetricValue
Female38.5%
Male61.5%
Average age41.7
Estimated audience size19,021,218

Audience persona

The typical Lumber fan in United States is more male, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Lumber in United States
RegionReachAffinity
California1,858,8530.89×
Texas1,416,5280.87×
Florida988,1980.77×
New York896,5710.84×
Oregon746,9053.43×
Washington555,5281.46×
Pennsylvania508,8850.79×
Ohio503,8770.86×
Illinois490,3080.77×
North Carolina473,6680.83×
Michigan428,9090.86×
New Hampshire420,5405.61×
Georgia384,0070.66×
Virginia359,5030.78×
Alabama345,3411.3×
Massachusetts344,0110.92×
Tennessee339,1070.89×
New Jersey311,8980.64×
Indiana304,3810.88×
Colorado291,3050.97×
Kentucky285,7021.2×
Minnesota277,8031.02×
Arizona274,3650.71×
Missouri241,3250.79×
South Carolina237,9420.83×
Maryland226,5410.69×
Wisconsin225,6050.79×
Oklahoma215,9301.02×
Louisiana188,6250.77×
Arkansas160,7301.03×
Kansas155,3031.04×
Utah138,0360.81×
Connecticut130,2280.68×
Mississippi127,1640.81×
Iowa117,2000.75×
Idaho111,2881.17×
Nevada95,0480.52×
West Virginia79,8870.9×
Maine77,7741.14×
New Mexico75,0800.79×
Nebraska61,4260.64×
Montana60,8831.15×
Vermont45,2841.36×
Hawaii43,9700.54×
Rhode Island41,2870.68×
Washington, District of Columbia37,5860.66×
North Dakota31,1110.8×
Delaware28,8250.55×
Wyoming26,6500.95×
South Dakota26,0900.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumber audience
BrandAffinityCategory
Arts and music1.97×Arts & Culture
Sports1.94×Sports
Music1.88×Business & Career
Movies1.9×Movies & TV
Reading1.83×Literature
Food and drink1.7×Food & Beverages
Pets1.85×Pets & Animals
Entertainment1.84×Movies & TV
Garden2.64×Home & Garden
Games1.83×Games
Manufacturing2.73×Business & Career
Consumer electronics1.77×Technology & Electronics
Food1.7×Food & Beverages
Adventure2.56×Travel & Leisure
Live events1.69×Music & Radio
Popular music2.32×Music & Radio
Machine2.69×Business & Career
Transport2.16×Cars & Mobility
Wildlife2.36×Travel & Leisure
Tampa Bay Buccaneers4.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumber audience
TraitClusterScore
DIY MentalityTHRILL1.6
PatriotismCONSERVATISM1.47
IndividualismJOY1.39
Convenience OrientationPREMIUM1.3
Need for SecurityCONSERVATISM1.24
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Lumber
CountryShare
United States30.9%
United Kingdom8.3%
Australia4.8%

See Lumber audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lumber have in United States?

Lumber has an estimated audience of 19,021,218 people in United States, concentrated in California and Texas.

What is the gender split and age of Lumber fans?

38.5% of Lumber fans are female, 61.5% are male, with an average age of 41.7 years.

Which brands do Lumber fans like most?

Lumber fans show strongest brand affinity for Arts and music (1.97×), Sports (1.94×), and Music (1.88×) over the country average.

Where do Lumber fans live in United States?

Lumber fans in United States are most concentrated in California (reach 1,858,853), Texas (reach 1,416,528), and Florida (reach 988,198). These three regions account for the largest share of the active audience.

What other brands do Lumber fans also like?

Beyond Lumber itself, the audience over-indexes on Sports (1.94×), Music (1.88×), Movies (1.9×), and Reading (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.