Food Audience in United States
Food has an estimated audience of 165,342,812 people in United States. 54.8% are female, 45.2% are male, average age 39.9. Top regions: California, Texas, Florida.
The average Food fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.9 |
| Estimated audience size | 165,342,812 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 20,260,013 | 1.11× |
| Texas | 17,488,840 | 1.23× |
| Florida | 11,619,801 | 1.04× |
| New York | 8,256,473 | 0.89× |
| Illinois | 5,302,199 | 0.96× |
| Ohio | 5,292,747 | 1.04× |
| Georgia | 4,868,062 | 0.96× |
| North Carolina | 4,710,901 | 0.95× |
| Michigan | 4,507,306 | 1.04× |
| Pennsylvania | 4,505,156 | 0.81× |
| Washington | 4,225,232 | 1.27× |
| Arizona | 3,931,539 | 1.16× |
| Virginia | 3,844,865 | 0.95× |
| Colorado | 3,532,480 | 1.36× |
| New Jersey | 3,241,843 | 0.77× |
| Tennessee | 3,138,187 | 0.95× |
| Missouri | 3,079,890 | 1.16× |
| Indiana | 3,035,749 | 1.01× |
| Massachusetts | 2,738,027 | 0.84× |
| Oregon | 2,480,735 | 1.31× |
| Wisconsin | 2,393,509 | 0.96× |
| Maryland | 2,379,444 | 0.84× |
| South Carolina | 2,301,469 | 0.93× |
| Oklahoma | 2,282,249 | 1.24× |
| Utah | 2,250,000 | 1.54× |
| Minnesota | 2,216,597 | 0.94× |
| Louisiana | 2,169,523 | 1.02× |
| Nevada | 2,107,629 | 1.32× |
| Kentucky | 1,831,620 | 0.88× |
| Alabama | 1,720,691 | 0.74× |
| Kansas | 1,548,747 | 1.19× |
| Arkansas | 1,384,065 | 1.02× |
| Iowa | 1,219,004 | 0.89× |
| Connecticut | 1,188,777 | 0.72× |
| New Mexico | 1,105,077 | 1.33× |
| Mississippi | 1,042,425 | 0.77× |
| Hawaii | 1,010,849 | 1.42× |
| Idaho | 957,325 | 1.15× |
| Nebraska | 861,325 | 1.04× |
| Washington, District of Columbia | 529,901 | 1.07× |
| West Virginia | 521,469 | 0.68× |
| Montana | 493,710 | 1.08× |
| New Hampshire | 492,008 | 0.76× |
| Rhode Island | 421,696 | 0.8× |
| Maine | 397,909 | 0.67× |
| North Dakota | 340,656 | 1.0× |
| South Dakota | 336,267 | 0.88× |
| Delaware | 318,389 | 0.7× |
| Alaska | 280,367 | 0.79× |
| Wyoming | 248,179 | 1.01× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.