Food Audience in Spain
Food has an estimated audience of 24,117,587 people in Spain. 58.4% are female, 41.6% are male, average age 43.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Fast fashion, Retail banking, Eyelid, GeForce, Fish oil.
The average Food fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Fast fashion, Retail banking, Eyelid, with strongest over-indexing on Fast fashion (1.55× the country average). Demographically, the Food audience skews more female with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.8 |
| Estimated audience size | 24,117,587 |
Audience persona
The typical Food fan in Spain is more female, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fast fashion.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 2.32× |
| Andalusia | 6,036,666 | 1.27× |
| Community of Madrid | 4,547,060 | 1.12× |
| Comunidad Valenciana | 3,293,110 | 1.22× |
| Canary Islands | 1,800,000 | 2.1× |
| Balearic Islands | 1,012,838 | 3.44× |
| Basque Autonomous Country | 724,295 | 0.8× |
| Galicia | 657,842 | 0.58× |
| Castile and León | 505,286 | 0.48× |
| Region of Murcia | 410,899 | 0.5× |
| Castilla-La Mancha | 383,808 | 0.39× |
| Aragon | 275,889 | 0.43× |
| Principality of Asturias | 245,265 | 0.43× |
| Navarre | 172,455 | 0.57× |
| Cantabria | 160,912 | 0.53× |
| Extremadura | 137,383 | 0.26× |
| La Rioja | 84,622 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast fashion | 1.55× | Fashion & Accessoires |
| Retail banking | 1.6× | Business & Career |
| Eyelid | 2.72× | Beauty & Wellness |
| GeForce | 1.64× | Technology & Electronics |
| Fish oil | 1.58× | Health |
| Prepackaged meal | 1.57× | Food & Beverages |
| Dammam | 1.52× | Travel & Leisure |
| Happy Mondays | 1.54× | Music & Radio |
| Hamburguesas El Corral | 1.75× | Food & Beverages |
| Johnson's Baby | 1.52× | Kids & Family |
| The Soup Dragons | 1.54× | Music & Radio |
| This Rawsome Vegan Life | 1.55× | Food & Beverages |
| Jabong.com | 2.24× | Fashion & Accessoires |
| CorePower Yoga | 2.26× | Sports |
| Habib's | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Sustainability | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.46 |
| Creativity | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.3 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Food have in Spain?
Food has an estimated audience of 24,117,587 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Food fans?
58.4% of Food fans are female, 41.6% are male, with an average age of 43.8 years.
Which brands do Food fans like most?
Food fans show strongest brand affinity for Fast fashion (1.55×), Retail banking (1.6×), and Eyelid (2.72×) over the country average.
Where do Food fans live in Spain?
Food fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 6,036,666), and Community of Madrid (reach 4,547,060). These three regions account for the largest share of the active audience.
What other brands do Food fans also like?
Beyond Food itself, the audience over-indexes on Retail banking (1.6×), Eyelid (2.72×), GeForce (1.64×), and Fish oil (1.58×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.