A data profile of the people who buy, follow and care about Food in Spain — modelled from more than twelve digital signal sources. Food has an estimated audience of 24,117,587 people in Spain.
The average Food fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Fast fashion, Retail banking, Eyelid, with strongest over-indexing on Fast fashion (1.55× the country average).
Demographically, the Food audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 17 regions tracked by Rascasse.
The typical Food fan in Spain is more female, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Fast fashion.
The key figures that characterise the Food profile in Spain.
58.4% are female, 41.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.8 |
| Estimated audience size | 24,117,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 3.41× | |
| 02 | Catalonia | ~6.5M | 2.32× | |
| 03 | Canary Islands | ~2M | 2.09× | |
| 04 | Andalusia | ~6M | 1.27× | |
| 05 | Comunidad Valenciana | ~3.5M | 1.21× | |
| 06 | Community of Madrid | ~4.5M | 1.12× | |
| 07 | Basque Autonomous Country | ~700K | 0.81× | |
| 08 | La Rioja | ~100K | 0.68× | |
| 09 | Navarre | ~200K | 0.64× | |
| 10 | Cantabria | ~200K | 0.61× | |
| 11 | Galicia | ~700K | 0.60× | |
| 12 | Region of Murcia | ~500K | 0.55× | |
| 13 | Castile and León | ~500K | 0.51× | |
| 14 | Principality of Asturias | ~300K | 0.51× | |
| 15 | Aragon | ~300K | 0.50× | |
| 16 | Castilla-La Mancha | ~400K | 0.45× | |
| 17 | Extremadura | ~200K | 0.45× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.72× | ||
| 02 | CorePower Yoga | Sports | 2.26× | ||
| 03 | Jabong.com | Fashion & Accessoires | 2.24× | ||
| 04 | Hamburguesas El Corral | Food & Beverages | 1.75× | ||
| 05 | GeForce | Technology & Electronics | 1.64× | ||
| 06 | Habib's | Food & Beverages | 1.63× | ||
| 07 | Retail banking | Business & Career | 1.60× | ||
| 08 | Fish oil | Health | 1.58× | ||
| 09 | Prepackaged meal | Food & Beverages | 1.57× | ||
| 10 | Fast fashion | Fashion & Accessoires | 1.55× | ||
| 11 | This Rawsome Vegan Life | Food & Beverages | 1.55× | ||
| 12 | Happy Mondays | Music & Radio | 1.54× | ||
| 13 | The Soup Dragons | Music & Radio | 1.54× | ||
| 14 | Dammam | Travel & Leisure | 1.52× | ||
| 15 | Johnson's Baby | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.05× | |
| Indulgence | JOY | 1.04× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Risk Appetite | THRILL | 0.78× | |
| Tradition | CONSERVATISM | 0.78× |
Food has an estimated audience of 24,117,587 people in Spain, concentrated in Catalonia and Andalusia.
58.4% of Food fans are female, 41.6% are male, with an average age of 43.8 years.
Food fans show strongest brand affinity for Fast fashion (1.55×), Retail banking (1.6×), and Eyelid (2.72×) over the country average.
Food fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~6M), and Community of Madrid (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on Retail banking (1.6×), Eyelid (2.72×), GeForce (1.64×), and Fish oil (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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