A data profile of the people who buy, follow and care about Entertainment in Spain — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 28,230,017 people in Spain.
Entertainment has an estimated audience of 28,230,017 people in Spain. 54.0% are female, 46.0% are male, average age 43.3. Top brand affinities: Harry Potter, Superman, Reggaeton, Innovation, Brico Dépôt.
Top brand affinities include Harry Potter, Superman, Reggaeton, with strongest over-indexing on Harry Potter (1.5× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Entertainment fan in Spain is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Entertainment profile in Spain.
54.0% are female, 46.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.3 |
| Estimated audience size | 28,230,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Entertainment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 1.57× | ||
| 02 | Innovation | Business & Career | 1.57× | ||
| 03 | Brico Dépôt | Shopping | 1.57× | ||
| 04 | Art exhibition | Arts & Culture | 1.57× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.57× | ||
| 06 | Manicure | Beauty & Wellness | 1.57× | ||
| 07 | Uniqlo | Shopping | 1.57× | ||
| 08 | Waxing | Beauty & Wellness | 1.57× | ||
| 09 | Manga | Literature | 1.57× | ||
| 10 | Independent film | Movies & TV | 1.57× | ||
| 11 | Electronic dance music | Music & Radio | 1.57× | ||
| 12 | Batman | Movies & TV | 1.57× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.57× | ||
| 14 | Art jewelry | Fashion & Accessoires | 1.57× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 1.57× | ||
| 16 | Brad Pitt | Movies & TV | 1.57× | ||
| 17 | Role-playing games | Games | 1.52× | ||
| 18 | Harry Potter | Movies & TV | 1.50× | ||
| 19 | Reggaeton | Music & Radio | 1.50× | ||
| 20 | E-book readers | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Extroversion | THRILL | 1.26× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.80× | |
| Indulgence | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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