Entertainment Audience in Spain
Entertainment has an estimated audience of 28,230,017 people in Spain. 54.0% are female, 46.0% are male, average age 43.3. Top brand affinities: Coors Light, Smart Battery, Rai News24, Miller Lite, Singer-songwriter.
Top brand affinities include Coors Light, Smart Battery, Rai News24, with strongest over-indexing on Coors Light (770.52× the country average). Demographically, the Entertainment audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.3 |
| Estimated audience size | 28,230,017 |
Audience persona
The typical Entertainment fan in Spain is balanced, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Coors Light.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coors Light | 770.52× | Food & Beverages |
| Smart Battery | 1142.86× | Technology & Electronics |
| Rai News24 | 870.83× | Movies & TV |
| Miller Lite | 535.18× | Food & Beverages |
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.87× | Music & Radio |
| Lunch | 3.23× | Food & Beverages |
| Oncology | 5.64× | Health |
| Video games | 1.77× | Games |
| Harry Potter | 1.57× | Movies & TV |
| Gated community | 3.33× | Home & Garden |
| Pepe Jeans | 3.69× | Fashion & Accessoires |
| Primark | 1.51× | Shopping |
| Superman | 1.57× | Movies & TV |
| H&M | 1.57× | Shopping |
| Reggaeton | 1.57× | Music & Radio |
| Max Mara | 3.31× | Fashion & Accessoires |
| Renovation | 1.57× | Home & Garden |
| Liam Neeson | 3.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Sustainability | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.34 |
| Mindfulness | BALANCE | 1.28 |
| Tradition | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in Spain
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
- Sports and outdoors (25,721,195)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.