A data profile of the people who buy, follow and care about Batman in Spain — modelled from more than twelve digital signal sources. Batman has an estimated audience of 3,818,466 people in Spain.
Batman has an estimated audience of 3,818,466 people in Spain. 43.0% are female, 57.0% are male, average age 28.4. Top brand affinities: Food and drink, Consumer electronics, Harry Potter, Food, Comics.
Top brand affinities include Food and drink, Consumer electronics, Harry Potter, with strongest over-indexing on Food and drink (1.75× the country average).
Demographically, the Batman audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Batman fan in Spain is more male, around 28.4 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.
The key figures that characterise the Batman profile in Spain.
43.0% are female, 57.0% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 28.4 |
| Estimated audience size | 3,818,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 6% | |
| 50+ | 0% |
of the worldwide Batman audience comes from Spain.
| Country | Share |
|---|---|
| United States | 33.3% |
| Brazil | 13.6% |
| Germany | 10.9% |
The strongest cross-interests of the Batman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beetlejuice | Movies & TV | 3.65× | ||
| 02 | Millie Bobby Brown | Movies & TV | 3.50× | ||
| 03 | Comics | Literature | 3.41× | ||
| 04 | Superman | Movies & TV | 2.85× | ||
| 05 | Anime movies | Movies & TV | 2.84× | ||
| 06 | Twitch | Games | 2.74× | ||
| 07 | Harry Potter | Movies & TV | 2.57× | ||
| 08 | Local food | Food & Beverages | 2.39× | ||
| 09 | Stranger Things | Movies & TV | 2.29× | ||
| 10 | Self-love | Health | 2.20× | ||
| 11 | TikTok | Internet & Social Media | 2.07× | ||
| 12 | Fiction books | Literature | 1.90× | ||
| 13 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 14 | Games | Games | 1.76× | ||
| 15 | Beverages | Food & Beverages | 1.76× | ||
| 16 | Food and drink | Food & Beverages | 1.75× | ||
| 17 | Technology | Technology & Electronics | 1.69× | ||
| 18 | Food | Food & Beverages | 1.66× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Beauty | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Pet Ownership | JOY | 1.34× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Community Orientation | OPEN | 0.61× | |
| Career Orientation | POWER | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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