A data profile of the people who buy, follow and care about Strictly Come Dancing in United Kingdom — modelled from more than twelve digital signal sources. Strictly Come Dancing has an estimated audience of 8,659,068 people in United Kingdom.
The average Strictly Come Dancing fan in United Kingdom is 48.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include EastEnders, Emmerdale, Coronation Street, with strongest over-indexing on EastEnders (1.91× the country average).
Demographically, the Strictly Come Dancing audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Strictly Come Dancing fan in United Kingdom is more female, around 48.5 years old, with strong Creativity tendencies and a notable affinity for EastEnders.
The key figures that characterise the Strictly Come Dancing profile in United Kingdom.
78.3% are female, 21.7% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 48.5 |
| Estimated audience size | 8,659,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Strictly Come Dancing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 81.3% |
| United States | 4.4% |
| Ireland | 3.2% |
Where the Strictly Come Dancing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~800K | 1.40× | |
| 02 | England | ~6M | 1.36× | |
| 03 | South West | ~900K | 1.34× | |
| 04 | North West | ~1M | 1.23× | |
| 05 | East of England | ~800K | 1.08× | |
| 06 | South East | ~1M | 1.02× | |
| 07 | Wales | ~500K | 0.98× | |
| 08 | North East | ~300K | 0.90× | |
| 09 | Scotland | ~600K | 0.86× | |
| 10 | Yorkshire and the Humber | ~500K | 0.80× | |
| 11 | Northern Ireland | ~200K | 0.79× | |
| 12 | West Midlands | ~200K | 0.69× | |
| 13 | Greater London | ~600K | 0.54× |
The strongest cross-interests of the Strictly Come Dancing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lorraine Kelly | Movies & TV | 2.97× | ||
| 02 | Tess Daly | Fashion & Accessoires | 2.81× | ||
| 03 | Ronan Keating | Music & Radio | 2.52× | ||
| 04 | Loose Women | Movies & TV | 2.19× | ||
| 05 | Britain's Got Talent | Movies & TV | 2.10× | ||
| 06 | Davina McCall | Movies & TV | 2.06× | ||
| 07 | Emmerdale | Movies & TV | 2.01× | ||
| 08 | Tom Hardy | Movies & TV | 1.96× | ||
| 09 | EastEnders | Movies & TV | 1.91× | ||
| 10 | Sex and the City | Movies & TV | 1.88× | ||
| 11 | Coronation Street | Movies & TV | 1.74× | ||
| 12 | Fat Face | Fashion & Accessoires | 1.64× | ||
| 13 | Littlewoods | Business & Career | 1.62× | ||
| 14 | Soap opera | Movies & TV | 1.59× | ||
| 15 | Frock | Fashion & Accessoires | 1.58× | ||
| 16 | Revolution (TV series) | Movies & TV | 1.57× | ||
| 17 | Cath Kidston | Fashion & Accessoires | 1.55× | ||
| 18 | The Works | Shopping | 1.52× | ||
| 19 | Gown | Fashion & Accessoires | 1.51× | ||
| 20 | Dick Van Dyke | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.17× | |
| Extroversion | THRILL | 1.14× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× |
Strictly Come Dancing has an estimated audience of 8,659,068 people in United Kingdom, concentrated in England and South East.
78.3% of Strictly Come Dancing fans are female, 21.7% are male, with an average age of 48.5 years.
Strictly Come Dancing fans show strongest brand affinity for EastEnders (1.91×), Emmerdale (2.01×), and Coronation Street (1.74×) over the country average.
Strictly Come Dancing fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Strictly Come Dancing itself, the audience over-indexes on Emmerdale (2.01×), Coronation Street (1.74×), Tess Daly (2.81×), and Dick Van Dyke (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Strictly Come Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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