A data profile of the people who buy, follow and care about Reggaeton in Spain — modelled from more than twelve digital signal sources. Reggaeton has an estimated audience of 7,865,642 people in Spain.
The average Reggaeton fan in Spain is 37.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Entertainment, Rosalía, TikTok, with strongest over-indexing on Entertainment (1.5× the country average).
Demographically, the Reggaeton audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Reggaeton fan in Spain is more female, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Entertainment.
The key figures that characterise the Reggaeton profile in Spain.
58.0% are female, 42.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.1 |
| Estimated audience size | 7,865,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Reggaeton audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.0% |
| Mexico | 7.3% |
| Spain | 6.7% |
Where the Reggaeton audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.21× | |
| 02 | Catalonia | ~1.5M | 1.18× | |
| 03 | Andalusia | ~2M | 1.16× | |
| 04 | Community of Madrid | ~1.5M | 1.16× | |
| 05 | Balearic Islands | ~200K | 1.08× | |
| 06 | Comunidad Valenciana | ~900K | 1.07× | |
| 07 | Region of Murcia | ~300K | 1.04× | |
| 08 | Aragon | ~200K | 1.03× | |
| 09 | Galicia | ~400K | 1.02× | |
| 10 | Basque Autonomous Country | ~300K | 1.01× | |
| 11 | Extremadura | ~200K | 0.97× | |
| 12 | Castilla-La Mancha | ~300K | 0.95× | |
| 13 | Castile and León | ~300K | 0.93× | |
| 14 | Navarre | ~90K | 0.87× | |
| 15 | Principality of Asturias | ~200K | 0.86× | |
| 16 | La Rioja | ~40K | 0.84× | |
| 17 | Cantabria | ~80K | 0.83× |
The strongest cross-interests of the Reggaeton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Gyal | Music & Radio | 4.17× | ||
| 02 | KaRoL G | Music & Radio | 4.17× | ||
| 03 | Reggae genres | Music & Radio | 4.05× | ||
| 04 | Bad Bunny | Music & Radio | 3.97× | ||
| 05 | Rosalía | Music & Radio | 3.86× | ||
| 06 | Dancehalls | Music & Radio | 2.92× | ||
| 07 | Nicki Nicole | Music & Radio | 2.82× | ||
| 08 | Fortnite | Games | 2.68× | ||
| 09 | Skyscanner | Travel & Leisure | 2.65× | ||
| 10 | Groupon | Internet & Social Media | 2.46× | ||
| 11 | Mobile game | Games | 2.27× | ||
| 12 | Primark | Shopping | 1.95× | ||
| 13 | Parfois (fashion accessories) | Fashion & Accessoires | 1.93× | ||
| 14 | TikTok | Internet & Social Media | 1.89× | ||
| 15 | Airbnb | Travel & Leisure | 1.87× | ||
| 16 | Nike | Fashion & Accessoires | 1.85× | ||
| 17 | Carrefour Express | Shopping | 1.74× | ||
| 18 | Spotify | Internet & Social Media | 1.62× | ||
| 19 | FIFA World Cup | Sports | 1.58× | ||
| 20 | Entertainment | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Social Media Usage | JOY | 1.27× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Convenience Orientation | PREMIUM | 0.69× |
Reggaeton has an estimated audience of 7,865,642 people in Spain, concentrated in Andalusia and Catalonia.
58.0% of Reggaeton fans are female, 42.0% are male, with an average age of 37.1 years.
Reggaeton fans show strongest brand affinity for Entertainment (1.5×), Rosalía (3.86×), and TikTok (1.89×) over the country average.
Reggaeton fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Reggaeton itself, the audience over-indexes on Rosalía (3.86×), TikTok (1.89×), Bad Bunny (3.97×), and FIFA World Cup (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reggaeton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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