Rhythm and blues music Audience in Spain

Rhythm and blues music has an estimated audience of 8,387,069 people in Spain. 51.6% are female, 48.4% are male, average age 40.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Ana de Armas, Demi Moore, Beauty Makeup, Makeup &hair, Anime & Cosplay.

The average Rhythm and blues music fan in Spain is 40.7 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Ana de Armas, Demi Moore, Beauty Makeup, with strongest over-indexing on Ana de Armas (1.73× the country average). Demographically, the Rhythm and blues music audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rhythm and blues music fans

Demographic split for Rhythm and blues music audience in Spain
MetricValue
Female51.6%
Male48.4%
Average age40.7
Estimated audience size8,387,069

Audience persona

The typical Rhythm and blues music fan in Spain is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Ana de Armas.

Top regions in Spain

Top regions ranked by reach for Rhythm and blues music in Spain
RegionReachAffinity
Catalonia1,893,7651.25×
Community of Madrid1,488,9681.05×
Andalusia1,459,5230.89×
Comunidad Valenciana931,8340.99×
Canary Islands454,0231.08×
Balearic Islands341,8331.45×
Galicia328,9830.84×
Castile and León261,2600.71×
Region of Murcia250,6510.87×
Basque Autonomous Country231,8880.74×
Aragon220,592
Castilla-La Mancha191,4300.56×
Extremadura146,4620.81×
Principality of Asturias121,7430.62×
La Rioja117,1992.14×
Cantabria108,5221.03×
Navarre101,5200.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhythm and blues music audience
BrandAffinityCategory
Ana de Armas1.73×Movies & TV
Demi Moore1.54×Movies & TV
Beauty Makeup1.54×Beauty & Wellness
Makeup &hair1.65×Beauty & Wellness
Anime & Cosplay1.61×Fashion & Accessoires
The Residents1.92×Music & Radio
David Harbour1.62×Movies & TV
Manolo García1.52×Music & Radio
Hugo Silva1.78×Movies & TV
Hugh Grant1.53×Movies & TV
Jessica Biel1.66×Movies & TV
Vera Wang1.5×Fashion & Accessoires
Textile design1.79×Fashion & Accessoires
Eternal (band)1.55×Music & Radio
Zodiac (film)1.75×Movies & TV
hannah montanaMovies & TV
Sanofi1.62×Health
Social influence1.51×Politics & Society
Lizzy Borden1.57×Music & Radio
Wuhan1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhythm and blues music audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
Community OrientationOPEN1.17
IndividualismJOY1.11
TraditionCONSERVATISM1.11
TravellingTHRILL0.98
Design AffinityPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Rhythm and blues music
CountryShare
United States24.9%
Brazil5.1%
Italy4.4%

See Rhythm and blues music audiences in other countries

More Musical genre audiences in Spain

Frequently asked questions

How many fans does Rhythm and blues music have in Spain?

Rhythm and blues music has an estimated audience of 8,387,069 people in Spain, concentrated in Catalonia and Community of Madrid.

What is the gender split and age of Rhythm and blues music fans?

51.6% of Rhythm and blues music fans are female, 48.4% are male, with an average age of 40.7 years.

Which brands do Rhythm and blues music fans like most?

Rhythm and blues music fans show strongest brand affinity for Ana de Armas (1.73×), Demi Moore (1.54×), and Beauty Makeup (1.54×) over the country average.

Where do Rhythm and blues music fans live in Spain?

Rhythm and blues music fans in Spain are most concentrated in Catalonia (reach 1,893,765), Community of Madrid (reach 1,488,968), and Andalusia (reach 1,459,523). These three regions account for the largest share of the active audience.

What other brands do Rhythm and blues music fans also like?

Beyond Rhythm and blues music itself, the audience over-indexes on Demi Moore (1.54×), Beauty Makeup (1.54×), Makeup &hair (1.65×), and Anime & Cosplay (1.61×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.