A data profile of the people who buy, follow and care about Rhythm and blues music in Spain — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 8,387,069 people in Spain.
The average Rhythm and blues music fan in Spain is 40.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Ana de Armas, Demi Moore, Beauty Makeup, with strongest over-indexing on Ana de Armas (1.73× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rhythm and blues music fan in Spain is balanced, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Rhythm and blues music profile in Spain.
51.6% are female, 48.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.7 |
| Estimated audience size | 8,387,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Rhythm and blues music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.18× | |
| 02 | Balearic Islands | ~300K | 1.14× | |
| 03 | La Rioja | ~60K | 1.12× | |
| 04 | Community of Madrid | ~1.5M | 1.04× | |
| 05 | Canary Islands | ~400K | 1.03× | |
| 06 | Aragon | ~200K | 1.00× | |
| 07 | Cantabria | ~100K | 1.00× | |
| 08 | Navarre | ~100K | 1.00× | |
| 09 | Comunidad Valenciana | ~900K | 0.99× | |
| 10 | Region of Murcia | ~300K | 0.98× | |
| 11 | Extremadura | ~200K | 0.98× | |
| 12 | Principality of Asturias | ~200K | 0.96× | |
| 13 | Galicia | ~400K | 0.95× | |
| 14 | Castile and León | ~300K | 0.94× | |
| 15 | Andalusia | ~1.5M | 0.93× | |
| 16 | Castilla-La Mancha | ~300K | 0.93× | |
| 17 | Basque Autonomous Country | ~300K | 0.93× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | hannah montana | Movies & TV | 2.00× | ||
| 02 | Wuhan | Travel & Leisure | 1.94× | ||
| 03 | The Residents | Music & Radio | 1.92× | ||
| 04 | Textile design | Fashion & Accessoires | 1.79× | ||
| 05 | Hugo Silva | Movies & TV | 1.78× | ||
| 06 | Zodiac (film) | Movies & TV | 1.75× | ||
| 07 | Ana de Armas | Movies & TV | 1.73× | ||
| 08 | Jessica Biel | Movies & TV | 1.66× | ||
| 09 | Makeup &hair | Beauty & Wellness | 1.65× | ||
| 10 | David Harbour | Movies & TV | 1.62× | ||
| 11 | Sanofi | Health | 1.62× | ||
| 12 | Anime & Cosplay | Fashion & Accessoires | 1.61× | ||
| 13 | Universal health care | Health | 1.59× | ||
| 14 | Ludovico Einaudi | Music & Radio | 1.58× | ||
| 15 | Demi Moore | Movies & TV | 1.54× | ||
| 16 | Beauty Makeup | Beauty & Wellness | 1.54× | ||
| 17 | Hugh Grant | Movies & TV | 1.53× | ||
| 18 | Manolo García | Music & Radio | 1.52× | ||
| 19 | Social influence | Politics & Society | 1.51× | ||
| 20 | Vera Wang | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Family Orientation | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.73× | |
| Sports Activity | POWER | 0.76× |
Rhythm and blues music has an estimated audience of 8,387,069 people in Spain, concentrated in Catalonia and Andalusia.
51.6% of Rhythm and blues music fans are female, 48.4% are male, with an average age of 40.7 years.
Rhythm and blues music fans show strongest brand affinity for Ana de Armas (1.73×), Demi Moore (1.54×), and Beauty Makeup (1.54×) over the country average.
Rhythm and blues music fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Rhythm and blues music itself, the audience over-indexes on Demi Moore (1.54×), Beauty Makeup (1.54×), Makeup &hair (1.65×), and Anime & Cosplay (1.61×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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