A data profile of the people who buy, follow and care about Rhythm and blues music in India — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 10,101,286 people in India.
The average Rhythm and blues music fan in India is 30.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Whispers, Avneet Kaur, Bihari languages, with strongest over-indexing on Whispers (1.84× the country average).
Demographically, the Rhythm and blues music audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Rhythm and blues music fan in India is more male, around 30.9 years old, with strong Social Media Usage tendencies and a notable affinity for Whispers.
The key figures that characterise the Rhythm and blues music profile in India.
22.9% are female, 77.1% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 30.9 |
| Estimated audience size | 10,101,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Rhythm and blues music audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~400K | 1.47× | |
| 02 | Maharashtra | ~700K | 1.33× | |
| 03 | Sikkim | ~5K | 1.18× | |
| 04 | Uttarakhand | ~60K | 1.12× | |
| 05 | Haryana | ~100K | 1.11× | |
| 06 | Goa | ~10K | 1.11× | |
| 07 | Arunachal Pradesh | ~7K | 1.10× | |
| 08 | Nagaland | ~7K | 1.06× | |
| 09 | Mizoram | ~7K | 1.05× | |
| 10 | Manipur | ~10K | 1.04× | |
| 11 | Meghalaya | ~10K | 1.04× | |
| 12 | Tripura | ~10K | 0.99× | |
| 13 | Himachal Pradesh | ~40K | 0.96× | |
| 14 | Kerala | ~100K | 0.92× | |
| 15 | Assam | ~90K | 0.92× | |
| 16 | Punjab (region) | ~100K | 0.89× | |
| 17 | Chhattisgarh | ~60K | 0.89× | |
| 18 | West Bengal | ~300K | 0.88× | |
| 19 | Jammu and Kashmir | ~40K | 0.88× | |
| 20 | Jharkhand | ~70K | 0.87× | |
| 21 | Telangana | ~100K | 0.83× | |
| 22 | Odisha | ~90K | 0.83× | |
| 23 | Tamil Nadu | ~200K | 0.79× | |
| 24 | Madhya Pradesh | ~100K | 0.77× | |
| 25 | Rajasthan | ~200K | 0.76× | |
| 26 | Andhra Pradesh | ~90K | 0.76× | |
| 27 | Uttar Pradesh | ~400K | 0.73× | |
| 28 | Gujarat | ~200K | 0.72× | |
| 29 | Bihar | ~100K | 0.70× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Khanom District | Travel & Leisure | 2.09× | ||
| 02 | Jollywood | Movies & TV | 1.99× | ||
| 03 | Videophone | Technology & Electronics | 1.91× | ||
| 04 | King cobra | Pets & Animals | 1.86× | ||
| 05 | Whispers | Music & Radio | 1.84× | ||
| 06 | Missing Link | Music & Radio | 1.84× | ||
| 07 | Massage table | Health | 1.79× | ||
| 08 | Carry On (franchise) | Movies & TV | 1.71× | ||
| 09 | viki | Movies & TV | 1.66× | ||
| 10 | Sheikh Hasina | Politics & Society | 1.64× | ||
| 11 | Mujra | Arts & Culture | 1.64× | ||
| 12 | Bihari languages | Politics & Society | 1.63× | ||
| 13 | Prime Minister of Bangladesh | Politics & Society | 1.61× | ||
| 14 | Anamika (TV series) | Movies & TV | 1.60× | ||
| 15 | Avneet Kaur | Movies & TV | 1.59× | ||
| 16 | Sonia Kapoor | Business & Career | 1.59× | ||
| 17 | Swabi | Travel & Leisure | 1.58× | ||
| 18 | Non-Stop (film) | Movies & TV | 1.58× | ||
| 19 | ATN Bangla | Movies & TV | 1.53× | ||
| 20 | Bagad | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Spirituality | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.59× | |
| Convenience Orientation | PREMIUM | 0.60× |
Rhythm and blues music has an estimated audience of 10,101,286 people in India, concentrated in Maharashtra and Karnataka.
22.9% of Rhythm and blues music fans are female, 77.1% are male, with an average age of 30.9 years.
Rhythm and blues music fans show strongest brand affinity for Whispers (1.84×), Avneet Kaur (1.59×), and Bihari languages (1.63×) over the country average.
Rhythm and blues music fans in India are most concentrated in Maharashtra (reach ~700K), Karnataka (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rhythm and blues music itself, the audience over-indexes on Avneet Kaur (1.59×), Bihari languages (1.63×), Sheikh Hasina (1.64×), and viki (1.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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