A data profile of the people who buy, follow and care about Rhythm and blues music in Sweden — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 1,668,988 people in Sweden.
Rhythm and blues music has an estimated audience of 1,668,988 people in Sweden. 47.7% are female, 52.3% are male, average age 42.2. Top brand affinities: Rock and roll, Ace Frehley, Rockabilly, Beauty Makeup, Celine Dion.
Top brand affinities include Rock and roll, Ace Frehley, Rockabilly, with strongest over-indexing on Rock and roll (1.55× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Rhythm and blues music fan in Sweden is balanced, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Rock and roll.
The key figures that characterise the Rhythm and blues music profile in Sweden.
47.7% are female, 52.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.2 |
| Estimated audience size | 1,668,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Rhythm and blues music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aretha Franklin | Music & Radio | 2.10× | ||
| 02 | Zakk Wylde | Music & Radio | 1.95× | ||
| 03 | Ace Frehley | Music & Radio | 1.92× | ||
| 04 | Bonnie Tyler | Music & Radio | 1.84× | ||
| 05 | Stevie Wonder | Music & Radio | 1.76× | ||
| 06 | Celine Dion | Music & Radio | 1.74× | ||
| 07 | Cliff Richard | Music & Radio | 1.74× | ||
| 08 | Bandit Rock | Music & Radio | 1.69× | ||
| 09 | Paul Simon | Music & Radio | 1.62× | ||
| 10 | Neil Young | Music & Radio | 1.60× | ||
| 11 | Rockabilly | Fashion & Accessoires | 1.59× | ||
| 12 | Antique shop | Home & Garden | 1.57× | ||
| 13 | Thin Lizzy | Music & Radio | 1.56× | ||
| 14 | Rock and roll | Music & Radio | 1.55× | ||
| 15 | Tom Jones (singer) | Music & Radio | 1.53× | ||
| 16 | Rod Stewart | Music & Radio | 1.52× | ||
| 17 | Eric Clapton | Music & Radio | 1.52× | ||
| 18 | Louise Hoffsten | Music & Radio | 1.52× | ||
| 19 | Beauty Makeup | Beauty & Wellness | 1.50× | ||
| 20 | Nefertiti | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Travelling | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.83× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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