A data profile of the people who buy, follow and care about Hip hop music in Sweden — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 1,795,376 people in Sweden.
Hip hop music has an estimated audience of 1,795,376 people in Sweden. 48.1% are female, 51.9% are male, average age 39.2. Top brand affinities: Lil Durk, Daily Jokes, Teddy Riley, Pete Rock, Kid Cudi.
Top brand affinities include Lil Durk, Daily Jokes, Teddy Riley, with strongest over-indexing on Lil Durk (1.55× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Hip hop music fan in Sweden is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Lil Durk.
The key figures that characterise the Hip hop music profile in Sweden.
48.1% are female, 51.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.2 |
| Estimated audience size | 1,795,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Hip hop music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Jokes | Internet & Social Media | 1.58× | ||
| 02 | Kid Cudi | Music & Radio | 1.58× | ||
| 03 | Teddy Riley | Music & Radio | 1.57× | ||
| 04 | Lil Durk | Music & Radio | 1.55× | ||
| 05 | Pete Rock | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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