A data profile of the people who buy, follow and care about Hip hop music in Netherlands — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 3,368,376 people in Netherlands.
The average Hip hop music fan in Netherlands is 38.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Soccer, Drop shipping, with strongest over-indexing on Google Maps (1.55× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hip hop music fan in Netherlands is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Hip hop music profile in Netherlands.
51.5% are female, 48.5% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.7 |
| Estimated audience size | 3,368,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Hip hop music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.19× | |
| 02 | North Brabant | ~600K | 1.14× | |
| 03 | Gelderland | ~500K | 1.08× | |
| 04 | Overijssel | ~300K | 1.07× | |
| 05 | Flevoland | ~100K | 1.06× | |
| 06 | Zeeland | ~80K | 1.04× | |
| 07 | Utrecht | ~300K | 0.97× | |
| 08 | Zuid-Holland | ~800K | 0.96× | |
| 09 | Friesland | ~100K | 0.95× | |
| 10 | Limburg | ~200K | 0.94× | |
| 11 | Groningen | ~100K | 0.93× | |
| 12 | Drenthe | ~90K | 0.91× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 2.17× | ||
| 02 | Uniqlo | Shopping | 2.16× | ||
| 03 | Esso | Cars & Mobility | 2.04× | ||
| 04 | Drop shipping | Shopping | 2.01× | ||
| 05 | Home Design | Home & Garden | 2.00× | ||
| 06 | Scapino | Fashion & Accessoires | 1.85× | ||
| 07 | Autoweek | Cars & Mobility | 1.85× | ||
| 08 | Italy | Travel & Leisure | 1.76× | ||
| 09 | Renewable energy | Business & Career | 1.68× | ||
| 10 | FC Utrecht | Sports | 1.68× | ||
| 11 | Holland Casino | Games | 1.68× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.64× | ||
| 13 | Charity and causes | Business & Career | 1.64× | ||
| 14 | Europe | Travel & Leisure | 1.63× | ||
| 15 | France | Travel & Leisure | 1.59× | ||
| 16 | Soccer | Sports | 1.58× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Belgium | Travel & Leisure | 1.56× | ||
| 19 | Google Maps | Internet & Social Media | 1.55× | ||
| 20 | Nice | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Design Affinity | PREMIUM | 1.58× | |
| Healthy Lifestyle | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 1.06× | |
| Sustainability | BALANCE | 1.09× |
Hip hop music has an estimated audience of 3,368,376 people in Netherlands, concentrated in Zuid-Holland and North Holland.
51.5% of Hip hop music fans are female, 48.5% are male, with an average age of 38.7 years.
Hip hop music fans show strongest brand affinity for Google Maps (1.55×), Soccer (1.58×), and Drop shipping (2.01×) over the country average.
Hip hop music fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on Soccer (1.58×), Drop shipping (2.01×), AutoScout24 (1.64×), and Belgium (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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