A data profile of the people who buy, follow and care about Uniqlo in Netherlands — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 1,896,633 people in Netherlands.
The average Uniqlo fan in Netherlands is 36.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Birkenstock, Sports, Clinique, with strongest over-indexing on Birkenstock (9.69× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Uniqlo fan in Netherlands is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Uniqlo profile in Netherlands.
63.2% are female, 36.8% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 36.6 |
| Estimated audience size | 1,896,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Uniqlo audience comes from Netherlands.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
Where the Uniqlo audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 2.63× | |
| 02 | Zuid-Holland | ~800K | 1.80× | |
| 03 | Utrecht | ~200K | 1.27× | |
| 04 | North Brabant | ~300K | 0.97× | |
| 05 | Gelderland | ~200K | 0.89× | |
| 06 | Flevoland | ~50K | 0.87× | |
| 07 | Limburg | ~100K | 0.77× | |
| 08 | Groningen | ~50K | 0.71× | |
| 09 | Overijssel | ~90K | 0.68× | |
| 10 | Zeeland | ~20K | 0.56× | |
| 11 | Friesland | ~40K | 0.50× | |
| 12 | Drenthe | ~20K | 0.43× |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clinique | Beauty & Wellness | 12.19× | ||
| 02 | Birkenstock | Fashion & Accessoires | 9.69× | ||
| 03 | Hermès | Fashion & Accessoires | 4.34× | ||
| 04 | Stradivarius | Shopping | 3.96× | ||
| 05 | Zara | Shopping | 2.69× | ||
| 06 | Rituals | Beauty & Wellness | 2.64× | ||
| 07 | Books | Literature | 2.45× | ||
| 08 | Drop shipping | Shopping | 2.42× | ||
| 09 | Sports | Sports | 2.04× | ||
| 10 | Woman | Kids & Family | 2.03× | ||
| 11 | Consumer electronics | Technology & Electronics | 2.00× | ||
| 12 | Rotterdam | Travel & Leisure | 1.97× | ||
| 13 | Primark | Shopping | 1.96× | ||
| 14 | Jutta Leerdam | Sports | 1.94× | ||
| 15 | Netherlands | Travel & Leisure | 1.92× | ||
| 16 | Beverages | Food & Beverages | 1.88× | ||
| 17 | Family | Kids & Family | 1.76× | ||
| 18 | H&M | Shopping | 1.76× | ||
| 19 | Movies | Movies & TV | 1.56× | ||
| 20 | Amsterdam | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.54× | |
| Healthy Lifestyle | BALANCE | 2.65× | |
| Early Adopter Mentality | POWER | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 2.13× | |
| Healthy Lifestyle | BALANCE | 2.65× |
Uniqlo's target market in Netherlands covers an estimated 1,896,633 people, concentrated in North Holland and Zuid-Holland.
63.2% of the Uniqlo audience are female, 36.8% are male, with an average age of 36.6 years.
Uniqlo fans show strongest brand affinity for Birkenstock (9.69×), Sports (2.04×), and Clinique (12.19×) over the country average.
Uniqlo fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~800K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Uniqlo itself, the audience over-indexes on Sports (2.04×), Clinique (12.19×), Jutta Leerdam (1.94×), and Netherlands (1.92×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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