A data profile of the people who buy, follow and care about Sports in Netherlands — modelled from more than twelve digital signal sources. Sports has an estimated audience of 8,993,371 people in Netherlands.
The average Sports fan in Netherlands is 42.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Demographically, the Sports audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The key figures that characterise the Sports profile in Netherlands.
51.7% are female, 48.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.9 |
| Estimated audience size | 8,993,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Sports audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Where the Sports audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 1.52× | |
| 02 | Zuid-Holland | ~3M | 1.42× | |
| 03 | North Brabant | ~1.5M | 1.20× | |
| 04 | Limburg | ~600K | 1.01× | |
| 05 | Flevoland | ~200K | 0.97× | |
| 06 | Gelderland | ~1M | 0.95× | |
| 07 | Utrecht | ~700K | 0.93× | |
| 08 | Zeeland | ~200K | 0.89× | |
| 09 | Overijssel | ~600K | 0.85× | |
| 10 | Groningen | ~300K | 0.81× | |
| 11 | Drenthe | ~200K | 0.79× | |
| 12 | Friesland | ~300K | 0.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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