A data profile of the people who buy, follow and care about Business and industry in Netherlands — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 9,374,517 people in Netherlands.
The average Business and industry fan in Netherlands is 41.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Costa Rica, with strongest over-indexing on Costa Rica (1.6× the country average).
Demographically, the Business and industry audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 7 regions tracked by Rascasse.
The typical Business and industry fan in Netherlands is balanced, around 41.0 years old, with strong Social Media Usage tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Business and industry profile in Netherlands.
53.6% are female, 46.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.0 |
| Estimated audience size | 9,374,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Business and industry audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
Where the Business and industry audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~400K | 1.12× | |
| 02 | Overijssel | ~700K | 1.05× | |
| 03 | Utrecht | ~700K | 1.00× | |
| 04 | Gelderland | ~1M | 0.98× | |
| 05 | North Brabant | ~1.5M | 0.96× | |
| 06 | North Holland | ~1.5M | 0.95× | |
| 07 | Zuid-Holland | ~2M | 0.93× |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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