A data profile of the people who buy, follow and care about Clothing in Netherlands — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 8,990,429 people in Netherlands.
The average Clothing fan in Netherlands is 44.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Loods 5, Isabel Marant, Maje, with strongest over-indexing on Loods 5 (1.57× the country average).
Demographically, the Clothing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 12 regions tracked by Rascasse.
The typical Clothing fan in Netherlands is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Loods 5.
The key figures that characterise the Clothing profile in Netherlands.
59.9% are female, 40.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.0 |
| Estimated audience size | 8,990,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Clothing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.01× | |
| 02 | Zuid-Holland | ~2.5M | 1.24× | |
| 03 | Flevoland | ~300K | 1.10× | |
| 04 | North Brabant | ~1.5M | 1.02× | |
| 05 | Limburg | ~600K | 1.02× | |
| 06 | Gelderland | ~1M | 0.92× | |
| 07 | Utrecht | ~600K | 0.91× | |
| 08 | Groningen | ~300K | 0.91× | |
| 09 | Overijssel | ~600K | 0.89× | |
| 10 | Friesland | ~300K | 0.84× | |
| 11 | Zeeland | ~200K | 0.81× | |
| 12 | Drenthe | ~200K | 0.76× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Affiliated school | NGO / Political Party | 2.07× | ||
| 02 | Affiliates | Shopping | 1.78× | ||
| 03 | ModeMusthaves | Fashion & Accessoires | 1.75× | ||
| 04 | Internet Marketing Ninjas | Brand | 1.70× | ||
| 05 | Internet Marketing Explained | Topic | 1.69× | ||
| 06 | Maje | Shopping | 1.58× | ||
| 07 | Op vakantie gaan | Topic | 1.58× | ||
| 08 | Loods 5 | Home & Garden | 1.57× | ||
| 09 | Isabel Marant | Fashion & Accessoires | 1.56× | ||
| 10 | Sandro Paris | Fashion & Accessoires | 1.54× | ||
| 11 | Sézane | Fashion & Accessoires | 1.54× | ||
| 12 | Horse care | Pets & Animals | 1.52× | ||
| 13 | Maisons du Monde | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.71× | |
| Price Sensitivity | PREMIUM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.34× | |
| Need for Security | CONSERVATISM | 0.42× | |
| Family Orientation | CONSERVATISM | 0.52× |
Clothing has an estimated audience of 8,990,429 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.9% of Clothing fans are female, 40.1% are male, with an average age of 44.0 years.
Clothing fans show strongest brand affinity for Loods 5 (1.57×), Isabel Marant (1.56×), and Maje (1.58×) over the country average.
Clothing fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Isabel Marant (1.56×), Maje (1.58×), Op vakantie gaan (1.58×), and Maisons du Monde (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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