A data profile of the people who buy, follow and care about Clothing in Spain — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 23,953,666 people in Spain.
The average Clothing fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Brico Dépôt, Maquillaje Profesional, Harry Potter, with strongest over-indexing on Brico Dépôt (2.7× the country average).
Demographically, the Clothing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Clothing fan in Spain is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Clothing profile in Spain.
61.1% are female, 38.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.0 |
| Estimated audience size | 23,953,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Clothing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 1.84× | |
| 02 | Catalonia | ~6.5M | 1.58× | |
| 03 | Canary Islands | ~1.5M | 1.34× | |
| 04 | Community of Madrid | ~5M | 1.21× | |
| 05 | Comunidad Valenciana | ~3M | 1.13× | |
| 06 | Andalusia | ~5M | 1.10× | |
| 07 | Region of Murcia | ~800K | 0.95× | |
| 08 | Basque Autonomous Country | ~800K | 0.93× | |
| 09 | La Rioja | ~100K | 0.91× | |
| 10 | Aragon | ~600K | 0.90× | |
| 11 | Galicia | ~1M | 0.88× | |
| 12 | Cantabria | ~300K | 0.88× | |
| 13 | Navarre | ~300K | 0.88× | |
| 14 | Castile and León | ~900K | 0.83× | |
| 15 | Principality of Asturias | ~500K | 0.82× | |
| 16 | Castilla-La Mancha | ~800K | 0.78× | |
| 17 | Extremadura | ~400K | 0.76× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 2.70× | ||
| 02 | Isabel Marant | Fashion & Accessoires | 2.55× | ||
| 03 | Maquillaje Profesional | Beauty & Wellness | 2.44× | ||
| 04 | Internet & Social Media | 2.43× | |||
| 05 | The Big Bang Theory | Movies & TV | 2.39× | ||
| 06 | Spot reduction | Health | 2.28× | ||
| 07 | Disney, Oklahoma | POI | 2.26× | ||
| 08 | The Sopranos | Movies & TV | 2.19× | ||
| 09 | Sport bike | Cars & Mobility | 2.00× | ||
| 10 | Regalos Originales | Shopping | 1.94× | ||
| 11 | Harry Potter | Movies & TV | 1.75× | ||
| 12 | Marc Márquez | Sports | 1.75× | ||
| 13 | Maisons du Monde | Home & Garden | 1.73× | ||
| 14 | La Redoute | Shopping | 1.72× | ||
| 15 | French Bulldog | Pets & Animals | 1.62× | ||
| 16 | El Mueble | Home & Garden | 1.61× | ||
| 17 | JYSK | Home & Garden | 1.58× | ||
| 18 | idealista.com | Home & Garden | 1.56× | ||
| 19 | Labrador Retriever | Pets & Animals | 1.56× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.86× | |
| Sustainability | BALANCE | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Indulgence | JOY | 0.58× |
Clothing has an estimated audience of 23,953,666 people in Spain, concentrated in Catalonia and Andalusia.
61.1% of Clothing fans are female, 38.9% are male, with an average age of 44.0 years.
Clothing fans show strongest brand affinity for Brico Dépôt (2.7×), Maquillaje Profesional (2.44×), and Harry Potter (1.75×) over the country average.
Clothing fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~5M), and Community of Madrid (reach ~5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Maquillaje Profesional (2.44×), Harry Potter (1.75×), Regalos Originales (1.94×), and idealista.com (1.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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