Clothing Audience in Spain
Clothing has an estimated audience of 23,953,666 people in Spain. 61.1% are female, 38.9% are male, average age 44.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Brico Dépôt, Maquillaje Profesional, Harry Potter, Regalos Originales, idealista.com.
The average Clothing fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Brico Dépôt, Maquillaje Profesional, Harry Potter, with strongest over-indexing on Brico Dépôt (2.7× the country average). Demographically, the Clothing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.0 |
| Estimated audience size | 23,953,666 |
Audience persona
The typical Clothing fan in Spain is more female, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Brico Dépôt.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 1.6× |
| Andalusia | 5,207,553 | 1.11× |
| Community of Madrid | 4,912,801 | 1.22× |
| Comunidad Valenciana | 3,050,985 | 1.13× |
| Canary Islands | 1,647,468 | 1.38× |
| Balearic Islands | 1,012,838 | 1.95× |
| Galicia | 967,135 | 0.86× |
| Basque Autonomous Country | 827,288 | 0.92× |
| Castile and León | 826,470 | 0.79× |
| Region of Murcia | 762,425 | 0.93× |
| Castilla-La Mancha | 679,336 | 0.7× |
| Aragon | 547,560 | 0.87× |
| Principality of Asturias | 409,052 | 0.73× |
| Extremadura | 268,172 | 0.52× |
| Cantabria | 233,528 | 0.77× |
| Navarre | 231,874 | 0.77× |
| La Rioja | 117,251 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 2.7× | Shopping |
| Maquillaje Profesional | 2.44× | Beauty & Wellness |
| Harry Potter | 1.75× | Movies & TV |
| Regalos Originales | 1.94× | Shopping |
| idealista.com | 1.56× | Home & Garden |
| Sport bike | 2× | Cars & Mobility |
| 2.43× | Internet & Social Media | |
| Isabel Marant | 2.55× | Fashion & Accessoires |
| Disney, Oklahoma | 2.26× | |
| El Mueble | 1.61× | Home & Garden |
| The Big Bang Theory | 2.39× | Movies & TV |
| Maisons du Monde | 1.73× | Home & Garden |
| Spot reduction | 2.28× | Health |
| JYSK | 1.58× | Home & Garden |
| Ester Expósito | 1.6× | Movies & TV |
| French Bulldog | 1.62× | Pets & Animals |
| The Sopranos | 2.19× | Movies & TV |
| Labrador Retriever | 1.56× | Pets & Animals |
| Internet celebrity | 1.51× | Internet & Social Media |
| Maje | 2.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Clothing have in Spain?
Clothing has an estimated audience of 23,953,666 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Clothing fans?
61.1% of Clothing fans are female, 38.9% are male, with an average age of 44.0 years.
Which brands do Clothing fans like most?
Clothing fans show strongest brand affinity for Brico Dépôt (2.7×), Maquillaje Profesional (2.44×), and Harry Potter (1.75×) over the country average.
Where do Clothing fans live in Spain?
Clothing fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 5,207,553), and Community of Madrid (reach 4,912,801). These three regions account for the largest share of the active audience.
What other brands do Clothing fans also like?
Beyond Clothing itself, the audience over-indexes on Maquillaje Profesional (2.44×), Harry Potter (1.75×), Regalos Originales (1.94×), and idealista.com (1.56×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.