A data profile of the people who buy, follow and care about Marc Márquez in Spain — modelled from more than twelve digital signal sources. Marc Márquez has an estimated audience of 2,554,781 people in Spain.
The average Marc Márquez fan in Spain is 37.3 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include MotoGP, BBVA, Álex Márquez, with strongest over-indexing on MotoGP (5.62× the country average).
Demographically, the Marc Márquez audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Marc Márquez fan in Spain is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Marc Márquez profile in Spain.
26.0% are female, 74.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 37.3 |
| Estimated audience size | 2,554,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 15% |
Where the Marc Márquez audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.45× | |
| 02 | Galicia | ~200K | 1.41× | |
| 03 | Comunidad Valenciana | ~300K | 1.21× | |
| 04 | Basque Autonomous Country | ~100K | 1.15× | |
| 05 | Aragon | ~80K | 1.15× | |
| 06 | Andalusia | ~500K | 1.02× | |
| 07 | Castile and León | ~100K | 0.99× | |
| 08 | Cantabria | ~30K | 0.99× | |
| 09 | Castilla-La Mancha | ~100K | 0.97× | |
| 10 | Principality of Asturias | ~60K | 0.97× | |
| 11 | Region of Murcia | ~80K | 0.90× | |
| 12 | Canary Islands | ~100K | 0.88× | |
| 13 | Community of Madrid | ~400K | 0.84× | |
| 14 | Navarre | ~30K | 0.81× | |
| 15 | La Rioja | ~10K | 0.78× | |
| 16 | Balearic Islands | ~60K | 0.77× | |
| 17 | Extremadura | ~40K | 0.77× |
The strongest cross-interests of the Marc Márquez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jorge Lorenzo | Sports | 11.26× | ||
| 02 | Álex Márquez | Sports | 10.65× | ||
| 03 | Marc Marquez | Sports | 6.91× | ||
| 04 | Enduro motorcycle | Sports | 6.23× | ||
| 05 | Supermoto | Cars & Mobility | 6.22× | ||
| 06 | MotoGP | Sports | 5.62× | ||
| 07 | Indian (motorcycle) | Cars & Mobility | 4.86× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 3.06× | ||
| 09 | Custom motorcycle | Cars & Mobility | 3.02× | ||
| 10 | Scooters | Cars & Mobility | 2.70× | ||
| 11 | Sport bike | Cars & Mobility | 2.52× | ||
| 12 | Sabadell | Business & Career | 2.51× | ||
| 13 | Motorcycle club | Cars & Mobility | 2.47× | ||
| 14 | Motorcycle racing | Cars & Mobility | 2.44× | ||
| 15 | Motorcycle sport | Sports | 2.41× | ||
| 16 | BBVA | Business & Career | 2.40× | ||
| 17 | Engine | Cars & Mobility | 2.23× | ||
| 18 | Carlos Alcaraz | Sports | 1.68× | ||
| 19 | FIFA World Cup | Sports | 1.61× | ||
| 20 | DIRECTV Sports | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.74× | |
| Tradition | CONSERVATISM | 0.75× |
Marc Márquez has an estimated audience of 2,554,781 people in Spain, concentrated in Catalonia and Andalusia.
26.0% of Marc Márquez fans are female, 74.0% are male, with an average age of 37.3 years.
Marc Márquez fans show strongest brand affinity for MotoGP (5.62×), BBVA (2.4×), and Álex Márquez (10.65×) over the country average.
Marc Márquez fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Marc Márquez itself, the audience over-indexes on BBVA (2.4×), Álex Márquez (10.65×), Sabadell (2.51×), and Carlos Alcaraz (1.68×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Marc Márquez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.