Motorcycle club Audience in Spain
Motorcycle club has an estimated audience of 5,311,144 people in Spain. 31.2% are female, 68.8% are male, average age 39.5. Top brand affinities: Touring motorcycle, Motorcycle helmet, Motorcycle accessories, Custom motorcycle, Cruiser (motorcycle).
Top brand affinities include Touring motorcycle, Motorcycle helmet, Motorcycle accessories, with strongest over-indexing on Touring motorcycle (18.99× the country average). Demographically, the Motorcycle club audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Category: Cars & Mobility · Type: Topic · Subtype: Video game
Demographics of Motorcycle club fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 39.5 |
| Estimated audience size | 5,311,144 |
Audience persona
The typical Motorcycle club fan in Spain is more male, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Touring motorcycle.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Touring motorcycle | 18.99× | Cars & Mobility |
| Motorcycle helmet | 17.2× | Cars & Mobility |
| Motorcycle accessories | 15.41× | Cars & Mobility |
| Custom motorcycle | 11.51× | Cars & Mobility |
| Cruiser (motorcycle) | 12.04× | Cars & Mobility |
| Bobber (motorcycle) | 12.95× | Cars & Mobility |
| MotoGP | 3.59× | Sports |
| BMW Motorrad | 5.57× | Cars & Mobility |
| Ducati | 5.68× | Cars & Mobility |
| Suzuki | 5.06× | Cars & Mobility |
| Honda | 3.89× | Cars & Mobility |
| Chopper (motorcycle) | 5.62× | Cars & Mobility |
| Motocross | 4.4× | Sports |
| Livemusic | 3.1× | Music & Radio |
| Used car | 3.48× | Cars & Mobility |
| KTM | 4.68× | Cars & Mobility |
| Formula One | 2.37× | Sports |
| Supermoto | 6.94× | Cars & Mobility |
| Sustainable transport | 3.32× | Cars & Mobility |
| Lewis Hamilton | 6.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 6.9% |
| Japan | 6.8% |
See Motorcycle club audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.