A data profile of the people who buy, follow and care about Suzuki in Spain — modelled from more than twelve digital signal sources. Suzuki has an estimated audience of 2,418,456 people in Spain.
The average Suzuki fan in Spain is 41.7 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Motorcycle sport, with strongest over-indexing on Motorcycle accessories (7.29× the country average).
Demographically, the Suzuki audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Suzuki fan in Spain is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Suzuki profile in Spain.
24.0% are female, 76.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 41.7 |
| Estimated audience size | 2,418,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Suzuki audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.2% |
| Japan | 7.5% |
| India | 7.3% |
Where the Suzuki audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.21× | |
| 02 | Comunidad Valenciana | ~300K | 1.15× | |
| 03 | Andalusia | ~500K | 1.11× | |
| 04 | Region of Murcia | ~90K | 1.08× | |
| 05 | Balearic Islands | ~70K | 1.06× | |
| 06 | Castilla-La Mancha | ~100K | 1.05× | |
| 07 | Community of Madrid | ~400K | 1.04× | |
| 08 | Galicia | ~100K | 1.01× | |
| 09 | Aragon | ~60K | 1.01× | |
| 10 | Canary Islands | ~100K | 1.00× | |
| 11 | Cantabria | ~30K | 0.97× | |
| 12 | Principality of Asturias | ~50K | 0.96× | |
| 13 | Basque Autonomous Country | ~80K | 0.94× | |
| 14 | La Rioja | ~10K | 0.93× | |
| 15 | Castile and León | ~100K | 0.91× | |
| 16 | Navarre | ~30K | 0.85× | |
| 17 | Extremadura | ~40K | 0.78× |
The strongest cross-interests of the Suzuki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dirt Bikes | Sports | 8.15× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 7.46× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 7.29× | ||
| 04 | Enduro motorcycle | Sports | 6.88× | ||
| 05 | Cruiser (motorcycle) | Cars & Mobility | 5.94× | ||
| 06 | Endurocross | Cars & Mobility | 5.75× | ||
| 07 | Touring motorcycle | Cars & Mobility | 4.89× | ||
| 08 | Motorcycle sport | Sports | 4.83× | ||
| 09 | Kawasaki | Cars & Mobility | 4.45× | ||
| 10 | Auto maintenance | Cars & Mobility | 4.23× | ||
| 11 | Motorcycle club | Cars & Mobility | 3.82× | ||
| 12 | Engine | Cars & Mobility | 3.59× | ||
| 13 | Sport bike | Cars & Mobility | 3.51× | ||
| 14 | MotoGP | Sports | 3.09× | ||
| 15 | Motorcycling | Cars & Mobility | 2.78× | ||
| 16 | Motorcycle racing | Cars & Mobility | 2.60× | ||
| 17 | Motor vehicle | Cars & Mobility | 2.19× | ||
| 18 | Coches.net | Cars & Mobility | 2.18× | ||
| 19 | Automobiles | Cars & Mobility | 2.17× | ||
| 20 | SUVs | Cars & Mobility | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Community Orientation | OPEN | 0.58× | |
| Design Affinity | PREMIUM | 0.62× |
Suzuki's target market in Spain covers an estimated 2,418,456 people, concentrated in Catalonia and Andalusia.
24.0% of the Suzuki audience are female, 76.0% are male, with an average age of 41.7 years.
Suzuki fans show strongest brand affinity for Motorcycle accessories (7.29×), Motorcycle helmet (7.46×), and Motorcycle sport (4.83×) over the country average.
Suzuki fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Suzuki itself, the audience over-indexes on Motorcycle helmet (7.46×), Motorcycle sport (4.83×), MotoGP (3.09×), and Engine (3.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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