Ducati Audience in Germany
Ducati has an estimated audience of 1,608,813 people in Germany. 21.6% are female, 78.4% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Motorcycle accessories, Motorcycle sport, Motorcycle helmet, Touring motorcycle, Sport bike.
The average Ducati fan in Germany is 35.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Motorcycle accessories, Motorcycle sport, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (12.61× the country average). Demographically, the Ducati audience skews more male with an average age of 35.7, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Ducati fans
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 35.7 |
| Estimated audience size | 1,608,813 |
Audience persona
The typical Ducati fan in Germany is more male, around 35.7 years old, with strong DIY Mentality tendencies and a notable affinity for Motorcycle accessories.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 448,515 | 1.46× |
| Nordrhein-Westfalen | 439,216 | 1.05× |
| Baden-Württemberg | 348,797 | 1.34× |
| Niedersachsen | 185,861 | 1× |
| Hessen | 169,381 | 1.17× |
| Sachsen | 110,216 | 1.18× |
| Rheinland-Pfalz | 103,500 | 1.08× |
| Berlin | 74,860 | 0.88× |
| Brandenburg | 57,852 | 0.98× |
| Schleswig-Holstein | 57,796 | 0.84× |
| Thüringen | 47,121 | 0.97× |
| Sachsen-Anhalt | 42,321 | 0.86× |
| Hamburg | 37,731 | 0.88× |
| Mecklenburg-Vorpommern | 30,034 | 0.82× |
| Saarland | 20,557 | 0.88× |
| Bremen | 9,991 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle accessories | 12.61× | Cars & Mobility |
| Motorcycle sport | 8.73× | Sports |
| Motorcycle helmet | 9.67× | Cars & Mobility |
| Touring motorcycle | 11.55× | Cars & Mobility |
| Sport bike | 8.25× | Cars & Mobility |
| Custom motorcycle | 7.44× | Cars & Mobility |
| Bicycle touring | 6.04× | Sports |
| Kawasaki | 8.7× | Cars & Mobility |
| Endurocross | 11.16× | Cars & Mobility |
| Motorcycling | 4.68× | Cars & Mobility |
| Motorcycle club | 5.5× | Cars & Mobility |
| Indian (motorcycle) | 9.86× | Cars & Mobility |
| Cruiser (motorcycle) | 8.25× | Cars & Mobility |
| Freestyle Motocross | 9.62× | Sports |
| Chopper (motorcycle) | 7.67× | Cars & Mobility |
| Motorcycle touring | 13.8× | Cars & Mobility |
| Aprilia | 11.96× | Cars & Mobility |
| Yamaha Corporation | 8.44× | Technology & Electronics |
| Suzuki | 6.02× | Cars & Mobility |
| MotoGP | 5.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.17 |
| Travelling | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Italy | 12.1% |
| Japan | 8.0% |
See Ducati audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Vespa (1,840,698)
Frequently asked questions
How many fans does Ducati have in Germany?
Ducati has an estimated audience of 1,608,813 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ducati fans?
21.6% of Ducati fans are female, 78.4% are male, with an average age of 35.7 years.
Which brands do Ducati fans like most?
Ducati fans show strongest brand affinity for Motorcycle accessories (12.61×), Motorcycle sport (8.73×), and Motorcycle helmet (9.67×) over the country average.
Where do Ducati fans live in Germany?
Ducati fans in Germany are most concentrated in Bayern (reach 448,515), Nordrhein-Westfalen (reach 439,216), and Baden-Württemberg (reach 348,797). These three regions account for the largest share of the active audience.
What other brands do Ducati fans also like?
Beyond Ducati itself, the audience over-indexes on Motorcycle sport (8.73×), Motorcycle helmet (9.67×), Touring motorcycle (11.55×), and Sport bike (8.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.