Rascasse Audience Intelligence

Ducati Target Market in Germany

A data profile of the people who buy, follow and care about Ducati in Germany — modelled from more than twelve digital signal sources. Ducati has an estimated audience of 1,890,355 people in Germany.

#6among Motorcycles in Germany#434among Brand in Germany#171in Cars & Mobility

The average Ducati fan in Germany is 35.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Motorcycle accessories, Motorcycle sport, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (12.61× the country average).

Demographically, the Ducati audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ducati fan in Germany is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle accessories.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ducati profile in Germany.

Audience size
1.9M
in Germany
Gender
21.6%♀
78.4% male
Age
35.7
average years
Country rank
#3557
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ducati

21.6% are female, 78.4% are male, average age 35.7.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Ducati audience in Germany
MetricValue
Female21.6%
Male78.4%
Average age35.7
Estimated audience size1,890,355
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Ducati audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Ducati audience comes from Germany.

Worldwide audience distribution share by country for Ducati
CountryShare
United States14.2%
Italy11.9%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ducati audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ducati customers by region in Germany
#RegionReachAffinity×
01Bayern~400K1.44×
02Baden-Württemberg~300K1.30×
03Hessen~200K1.15×
04Sachsen~100K1.15×
05Rheinland-Pfalz~100K1.09×
06Nordrhein-Westfalen~400K1.04×
07Niedersachsen~200K1.00×
08Thüringen~50K0.99×
09Brandenburg~60K0.98×
10Saarland~20K0.95×
11Hamburg~40K0.88×
12Sachsen-Anhalt~40K0.87×
13Schleswig-Holstein~60K0.86×
14Mecklenburg-Vorpommern~30K0.86×
15Berlin~70K0.85×
16Bremen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Ducati, Germany
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ducati audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ducati audience
#·InterestCategoryAffinity×
01Motorcycle touringCars & Mobility13.80×
02Motorcycle accessoriesCars & Mobility12.61×
03ApriliaCars & Mobility11.96×
04Touring motorcycleCars & Mobility11.55×
05EndurocrossCars & Mobility11.16×
06Indian (motorcycle)Cars & Mobility9.86×
07Motorcycle helmetCars & Mobility9.67×
08Freestyle MotocrossSports9.62×
09Motorcycle sportSports8.73×
10KawasakiCars & Mobility8.70×
11Yamaha CorporationTechnology & Electronics8.44×
12Sport bikeCars & Mobility8.25×
13Cruiser (motorcycle)Cars & Mobility8.25×
14Yamaha Motor CompanyCars & Mobility7.70×
15Chopper (motorcycle)Cars & Mobility7.67×
16Custom motorcycleCars & Mobility7.44×
17Bicycle touringSports6.04×
18Motorcycle clubCars & Mobility5.50×
19MotoGPSports5.33×
20MotorcyclingCars & Mobility4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ducati audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ducati audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.50×
PatriotismCONSERVATISM1.38×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ducati audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ducati's target market in Germany?

Ducati's target market in Germany covers an estimated 1,890,355 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ducati customers?

21.6% of the Ducati audience are female, 78.4% are male, with an average age of 35.7 years.

03

Which brands do Ducati fans like most?

Ducati fans show strongest brand affinity for Motorcycle accessories (12.61×), Motorcycle sport (8.73×), and Motorcycle helmet (9.67×) over the country average.

04

Where do Ducati fans live in Germany?

Ducati fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ducati fans also like?

Beyond Ducati itself, the audience over-indexes on Motorcycle sport (8.73×), Motorcycle helmet (9.67×), Touring motorcycle (11.55×), and Sport bike (8.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Ducati audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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