Rascasse Audience Intelligence

Ducati Target Market in United States

A data profile of the people who buy, follow and care about Ducati in United States — modelled from more than twelve digital signal sources. Ducati has an estimated audience of 5,149,229 people in United States.

#4among Motorcycles in United States#672among Brand in United States#252in Cars & Mobility

The average Ducati fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle sport, with strongest over-indexing on Motorcycle helmet (14.81× the country average).

Demographically, the Ducati audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ducati fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ducati profile in United States.

Audience size
5.1M
in United States
Gender
18.4%♀
81.6% male
Age
36.0
average years
Country rank
#6502
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ducati

18.4% are female, 81.6% are male, average age 36.0.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for Ducati audience in United States
MetricValue
Female18.4%
Male81.6%
Average age36.0
Estimated audience size5,149,229
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ducati audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Ducati audience comes from United States.

Worldwide audience distribution share by country for Ducati
CountryShare
United States14.2%
Italy11.9%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ducati audience in United States is strongest.

Fig. 05

Top regions by affinity

Ducati customers by region in United States
#RegionReachAffinity×
01Utah~70K1.44×
02Colorado~100K1.34×
03South Carolina~100K1.28×
04Florida~400K1.23×
05Washington~100K1.23×
06Idaho~30K1.23×
07California~700K1.18×
08Alaska~10K1.18×
09New Hampshire~20K1.16×
10Arizona~100K1.15×
11Texas~500K1.13×
12Nevada~60K1.11×
13New Mexico~30K1.09×
14Hawaii~20K1.09×
15Oregon~60K1.08×
16Montana~10K1.04×
17Vermont~9K1.03×
18New York~300K1.02×
19Indiana~90K0.99×
20Oklahoma~60K0.99×
21Virginia~100K0.98×
22Georgia~200K0.97×
23North Carolina~200K0.97×
24Nebraska~30K0.97×
25West Virginia~20K0.96×
26South Dakota~10K0.95×
27New Jersey~100K0.94×
28Kansas~40K0.94×
29North Dakota~10K0.94×
30Tennessee~100K0.93×
31Connecticut~50K0.93×
32Arkansas~40K0.93×
33Pennsylvania~200K0.92×
34Ohio~100K0.91×
35Michigan~100K0.91×
36Illinois~200K0.90×
37Massachusetts~90K0.90×
38Missouri~80K0.90×
39Wisconsin~70K0.90×
40Alabama~60K0.90×
41Minnesota~60K0.87×
42Kentucky~60K0.87×
43Maine~20K0.87×
44Iowa~40K0.86×
45Rhode Island~10K0.84×
46Louisiana~60K0.83×
47Maryland~70K0.81×
48Washington, District of Columbia~10K0.79×
49Mississippi~30K0.74×
50Delaware~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Ducati, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ducati audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ducati audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility14.81×
02Touring motorcycleCars & Mobility14.31×
03Enduro motorcycleSports12.18×
04Sport bikeCars & Mobility11.40×
05Motorcycle sportSports10.95×
06SuzukiCars & Mobility10.53×
07EndurocrossCars & Mobility10.43×
08Freestyle MotocrossSports9.33×
09Motorcycle clubCars & Mobility9.25×
10KawasakiCars & Mobility9.08×
11Motorcycle accessoriesCars & Mobility7.97×
12MotorcyclingCars & Mobility7.08×
13Indian (motorcycle)Cars & Mobility7.00×
14Off-road racingCars & Mobility6.64×
15Motorcycle racingCars & Mobility5.59×
16Car classificationCars & Mobility5.09×
17BusCars & Mobility4.51×
18Shooting sportSports4.26×
19RoadTravel & Leisure3.68×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ducati audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ducati audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
PatriotismCONSERVATISM1.48×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ducati audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
Convenience OrientationPREMIUM0.67×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ducati's target market in United States?

Ducati's target market in United States covers an estimated 5,149,229 people, concentrated in California and Texas.

02

What is the gender split and age of Ducati customers?

18.4% of the Ducati audience are female, 81.6% are male, with an average age of 36.0 years.

03

Which brands do Ducati fans like most?

Ducati fans show strongest brand affinity for Motorcycle helmet (14.81×), Touring motorcycle (14.31×), and Motorcycle sport (10.95×) over the country average.

04

Where do Ducati fans live in United States?

Ducati fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ducati fans also like?

Beyond Ducati itself, the audience over-indexes on Touring motorcycle (14.31×), Motorcycle sport (10.95×), Sport bike (11.4×), and Motorcycle club (9.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Ducati audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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