Ducati Audience in United States

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Ducati has an estimated audience of 5,190,205 people in United States. 18.4% are female, 81.6% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle helmet, Touring motorcycle, Motorcycle sport, Sport bike, Motorcycle club.

The average Ducati fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle sport, with strongest over-indexing on Motorcycle helmet (14.81× the country average). Demographically, the Ducati audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Ducati fans

Demographic split for Ducati audience in United States
MetricValue
Female18.4%
Male81.6%
Average age36.0
Estimated audience size5,190,205

Audience persona

The typical Ducati fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Ducati in United States
RegionReachAffinity
California738,1521.29×
Texas534,5381.2×
Florida450,7171.28×
New York316,0561.09×
Pennsylvania166,2890.95×
Illinois165,4740.96×
Georgia162,9921.02×
North Carolina154,9820.99×
Ohio147,5110.92×
Washington130,5301.25×
New Jersey129,2710.98×
Virginia128,2431.01×
Michigan126,6850.93×
Arizona123,1791.16×
Colorado113,8371.39×
South Carolina98,5751.26×
Tennessee97,7580.94×
Massachusetts96,3330.94×
Indiana95,1581×
Missouri76,4160.91×
Maryland71,9910.81×
Wisconsin70,7290.91×
Utah68,0541.46×
Oregon66,6951.12×
Alabama65,4170.9×
Minnesota63,9200.86×
Kentucky57,6440.89×
Oklahoma57,5621×
Nevada56,5531.13×
Louisiana54,7750.82×
Connecticut47,9290.92×
Kansas37,9940.93×
Arkansas37,5870.88×
Iowa36,4620.85×
Idaho31,5461.21×
Mississippi29,6010.69×
New Mexico27,0081.04×
Hawaii24,9151.12×
Nebraska24,5690.94×
New Hampshire22,8501.12×
West Virginia21,2710.88×
Maine15,9980.86×
Montana14,0240.97×
Rhode Island13,4880.82×
Alaska12,4811.12×
Washington, District of Columbia12,1440.78×
South Dakota10,6290.89×
Delaware9,4120.66×
North Dakota9,1720.86×
Wyoming8,6421.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ducati audience
BrandAffinityCategory
Motorcycle helmet14.81×Cars & Mobility
Touring motorcycle14.31×Cars & Mobility
Motorcycle sport10.95×Sports
Sport bike11.4×Cars & Mobility
Motorcycle club9.25×Cars & Mobility
Motorcycling7.08×Cars & Mobility
Motorcycle accessories7.97×Cars & Mobility
Suzuki10.53×Cars & Mobility
Motorcycle racing5.59×Cars & Mobility
Kawasaki9.08×Cars & Mobility
Freestyle Motocross9.33×Sports
Road3.68×Travel & Leisure
Bus4.51×Cars & Mobility
Endurocross10.43×Cars & Mobility
Off-road racing6.64×Cars & Mobility
MotoGP6.66×Sports
Shooting sport4.26×Sports
Enduro motorcycle12.18×Sports
Indian (motorcycle)7×Cars & Mobility
Fitness and wellness1.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ducati audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Early Adopter MentalityPOWER1.79
Sports ActivityPOWER1.68
PatriotismCONSERVATISM1.68
LGBTQ+ IdentityOPEN1.55
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Ducati
CountryShare
United States14.5%
Italy12.1%
Japan8.0%

See Ducati audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Ducati have in United States?

Ducati has an estimated audience of 5,190,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Ducati fans?

18.4% of Ducati fans are female, 81.6% are male, with an average age of 36.0 years.

Which brands do Ducati fans like most?

Ducati fans show strongest brand affinity for Motorcycle helmet (14.81×), Touring motorcycle (14.31×), and Motorcycle sport (10.95×) over the country average.

Where do Ducati fans live in United States?

Ducati fans in United States are most concentrated in California (reach 738,152), Texas (reach 534,538), and Florida (reach 450,717). These three regions account for the largest share of the active audience.

What other brands do Ducati fans also like?

Beyond Ducati itself, the audience over-indexes on Touring motorcycle (14.31×), Motorcycle sport (10.95×), Sport bike (11.4×), and Motorcycle club (9.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.