Shooting sport Audience in United States

Shooting sport logo

Shooting sport has an estimated audience of 24,368,273 people in United States. 38.4% are female, 61.6% are male, average age 38.4. Top regions: Florida, Maryland, Illinois. Top brand affinities: Urban Outfitters, Vocal harmony, Elsword, Governor of Michigan, Combat sport.

The average Shooting sport fan in United States is 38.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Maryland, Illinois. Top brand affinities include Urban Outfitters, Vocal harmony, Elsword, with strongest over-indexing on Urban Outfitters (12.63× the country average). Demographically, the Shooting sport audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Shooting sport fans

Demographic split for Shooting sport audience in United States
MetricValue
Female38.4%
Male61.6%
Average age38.4
Estimated audience size24,368,273

Audience persona

The typical Shooting sport fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Shooting sport in United States
RegionReachAffinity
Florida2,703,4651.64×
Maryland2,026,1564.84×
Illinois1,956,6882.41×
California1,600,8290.6×
Texas1,388,1940.66×
Virginia1,070,2861.8×
Minnesota1,034,0332.96×
New York723,0860.53×
Washington, District of Columbia521,6157.12×
Iowa497,7742.48×
North Carolina487,6810.67×
Pennsylvania441,3970.54×
Ohio431,1580.57×
Georgia421,6440.56×
Michigan364,5730.57×
Washington333,0120.68×
New Jersey314,9400.51×
Tennessee287,0330.59×
Arizona277,3990.56×
Indiana269,2490.6×
Massachusetts266,0900.55×
Colorado263,4520.69×
Wisconsin262,3300.72×
Missouri252,6100.64×
South Carolina241,8000.66×
Oklahoma230,0200.85×
Kentucky179,2130.59×
Alabama164,3400.48×
Oregon163,0380.58×
Louisiana160,2030.51×
Connecticut151,6250.62×
Arkansas140,4690.7×
Utah138,2310.63×
Kansas128,9800.67×
Nevada116,5740.49×
Nebraska93,0730.76×
West Virginia88,0340.78×
Mississippi80,8970.4×
Idaho64,4750.53×
New Hampshire55,0280.57×
New Mexico53,6030.44×
Montana50,1750.74×
South Dakota46,9180.83×
Maine45,8620.53×
Hawaii45,5240.43×
Alaska45,4400.87×
Rhode Island43,4750.56×
North Dakota43,1450.86×
Delaware41,0960.61×
Wyoming36,8351.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shooting sport audience
BrandAffinityCategory
Urban Outfitters12.63×Shopping
Vocal harmony6.38×Music & Radio
Elsword19.84×Games
Governor of Michigan8.13×Politics & Society
Combat sport1.57×Sports
Grinch3.5×Movies & TV
JDSU2.6×Business & Career
Goop4.43×Internet & Social Media
Wok5.37×Food & Beverages
Hibachi6.02×Food & Beverages
Pro-Ject3.08×Music & Radio
Hipster7.14×Politics & Society
Glossier3.79×Beauty & Wellness
N1 road (South Africa)2.89×Travel & Leisure
Staycation2.28×Home & Garden
Historic site2.93×Arts & Culture
Cherish (group)7.35×Music & Radio
Fairy godmother4.81×Literature
Home staging3.34×Home & Garden
Bank account1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shooting sport audience
TraitClusterScore
PatriotismCONSERVATISM6.99
Luxury OrientationPREMIUM1.5
DIY MentalityTHRILL1.47
Early Adopter MentalityPOWER1.42
IndividualismJOY1.38
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Shooting sport
CountryShare
United States44.0%
Germany5.2%
United Kingdom5.2%

See Shooting sport audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Shooting sport have in United States?

Shooting sport has an estimated audience of 24,368,273 people in United States, concentrated in Florida and Maryland.

What is the gender split and age of Shooting sport fans?

38.4% of Shooting sport fans are female, 61.6% are male, with an average age of 38.4 years.

Which brands do Shooting sport fans like most?

Shooting sport fans show strongest brand affinity for Urban Outfitters (12.63×), Vocal harmony (6.38×), and Elsword (19.84×) over the country average.

Where do Shooting sport fans live in United States?

Shooting sport fans in United States are most concentrated in Florida (reach 2,703,465), Maryland (reach 2,026,156), and Illinois (reach 1,956,688). These three regions account for the largest share of the active audience.

What other brands do Shooting sport fans also like?

Beyond Shooting sport itself, the audience over-indexes on Vocal harmony (6.38×), Elsword (19.84×), Governor of Michigan (8.13×), and Combat sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shooting sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.