Rascasse Audience Intelligence

Shooting sport Audience in United States

A data profile of the people who buy, follow and care about Shooting sport in United States — modelled from more than twelve digital signal sources. Shooting sport has an estimated audience of 24,368,273 people in United States.

#19among Sport in United States#864among Topic in United States#83in Sports

The average Shooting sport fan in United States is 38.4 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Florida, Illinois.

Top brand affinities include Self-defense, Donald Trump, AutoZone, with strongest over-indexing on Self-defense (4.15× the country average).

Demographically, the Shooting sport audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shooting sport fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Self-defense.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shooting sport profile in United States.

Audience size
24.4M
in United States
Gender
38.4%♀
61.6% male
Age
38.4
average years
Country rank
#1272
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shooting sport fans

38.4% are female, 61.6% are male, average age 38.4.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Shooting sport audience in United States
MetricValue
Female38.4%
Male61.6%
Average age38.4
Estimated audience size24,368,273
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Shooting sport audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Shooting sport audience comes from United States.

Worldwide audience distribution share by country for Shooting sport
CountryShare
United States44.0%
Germany5.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shooting sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Shooting sport fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~500K6.54×
02Maryland~2.5M6.23×
03Minnesota~1.5M3.75×
04Iowa~500K2.73×
05Illinois~2M2.45×
06Virginia~900K1.59×
07Florida~2.5M1.52×
08Alaska~50K0.98×
09South Dakota~50K0.97×
10North Dakota~50K0.97×
11Vermont~40K0.96×
12Montana~60K0.93×
13West Virginia~100K0.92×
14Delaware~60K0.90×
15Rhode Island~70K0.89×
16Nebraska~100K0.88×
17New Hampshire~80K0.88×
18Maine~80K0.88×
19Oklahoma~200K0.87×
20Hawaii~90K0.87×
21Idaho~100K0.86×
22Arkansas~200K0.85×
23Kansas~200K0.84×
24New Mexico~100K0.84×
25Mississippi~200K0.83×
26Utah~200K0.79×
27Wisconsin~300K0.77×
28Kentucky~200K0.77×
29Connecticut~200K0.77×
30Louisiana~200K0.76×
31Colorado~300K0.75×
32South Carolina~300K0.75×
33Oregon~200K0.75×
34Nevada~200K0.75×
35Alabama~300K0.74×
36Missouri~300K0.73×
37Indiana~300K0.71×
38Tennessee~300K0.70×
39Washington~300K0.70×
40North Carolina~500K0.67×
41Arizona~300K0.67×
42Michigan~400K0.66×
43Massachusetts~300K0.66×
44Ohio~500K0.63×
45Georgia~500K0.63×
46Texas~1.5M0.61×
47New Jersey~400K0.61×
48Pennsylvania~500K0.60×
49California~1.5M0.55×
50New York~700K0.55×
Fig. 06

Affinity by region

Affinity by region — Shooting sport, United States
0.55×1.00×6.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shooting sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shooting sport audience
#·InterestCategoryAffinity×
01Skeet shootingSports11.39×
02Toyota Land CruiserCars & Mobility5.54×
03National Rifle AssociationPolitics & Society4.52×
04Chopper (motorcycle)Cars & Mobility4.51×
05Lewis HamiltonSports4.31×
06Self-defenseSports4.15×
07AnglingSports3.82×
08Bass Pro ShopsSports3.35×
09BoxingSports2.79×
10Drudge ReportSports2.77×
11Fly fishingSports2.61×
12Scooby-DooMovies & TV2.56×
13Cabela'sSports2.42×
14Discount TireShopping2.35×
15AutoZoneCars & Mobility2.08×
16InnovationBusiness & Career2.05×
17Fox News ChannelMovies & TV1.89×
18Ultimate Fighting ChampionshipSports1.68×
19Donald TrumpPolitics & Society1.54×
20CampingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shooting sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shooting sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.97×
IndividualismJOY1.58×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shooting sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Family OrientationCONSERVATISM0.76×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shooting sport have in United States?

Shooting sport has an estimated audience of 24,368,273 people in United States, concentrated in Maryland and Florida.

02

What is the gender split and age of Shooting sport fans?

38.4% of Shooting sport fans are female, 61.6% are male, with an average age of 38.4 years.

03

Which brands do Shooting sport fans like most?

Shooting sport fans show strongest brand affinity for Self-defense (4.15×), Donald Trump (1.54×), and AutoZone (2.08×) over the country average.

04

Where do Shooting sport fans live in United States?

Shooting sport fans in United States are most concentrated in Maryland (reach ~2.5M), Florida (reach ~2.5M), and Illinois (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Shooting sport fans also like?

Beyond Shooting sport itself, the audience over-indexes on Donald Trump (1.54×), AutoZone (2.08×), Scooby-Doo (2.56×), and Skeet shooting (11.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Shooting sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shooting sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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