Shooting sport Audience in Germany
Shooting sport has an estimated audience of 2,891,218 people in Germany. 36.2% are female, 63.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Pillow, Birthday Gifts, Pro-Ject, Icon (magazine).
The average Shooting sport fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Pillow, Birthday Gifts, with strongest over-indexing on Urban Outfitters (2.15× the country average). Demographically, the Shooting sport audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Shooting sport fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 38.9 |
| Estimated audience size | 2,891,218 |
Audience persona
The typical Shooting sport fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 863,999 | 1.37× |
| Bayern | 489,907 | 1.05× |
| Baden-Württemberg | 423,406 | 1.07× |
| Niedersachsen | 352,766 | 1.26× |
| Hessen | 214,408 | 0.97× |
| Sachsen | 149,687 | 1.06× |
| Rheinland-Pfalz | 137,439 | 0.95× |
| Berlin | 115,504 | 0.89× |
| Brandenburg | 96,995 | 1.08× |
| Schleswig-Holstein | 84,971 | 0.82× |
| Thüringen | 81,306 | 1.1× |
| Sachsen-Anhalt | 67,547 | 0.9× |
| Hamburg | 57,453 | 0.88× |
| Mecklenburg-Vorpommern | 51,878 | 0.94× |
| Saarland | 28,281 | 0.8× |
| Bremen | 21,223 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.15× | Shopping |
| Pillow | 1.52× | Home & Garden |
| Birthday Gifts | 1.58× | Kids & Family |
| Pro-Ject | 5.97× | Music & Radio |
| Icon (magazine) | 2.15× | Arts & Culture |
| Figure painting (hobby) | 3.24× | Arts & Culture |
| Google Home | 3.93× | Technology & Electronics |
| Gumbal | 3.88× | Cars & Mobility |
| Preacher (comics) | 3.9× | Literature |
| Headhunters (film) | 2.44× | Movies & TV |
| Scratching post | 2.96× | Pets & Animals |
| Building insulation | 2.18× | Home & Garden |
| Justice | 1.84× | Politics & Society |
| Alaska | 1.65× | Travel & Leisure |
| Oral, Kazakhstan | 3.61× | Travel & Leisure |
| Jason Clarke (actor) | 2.07× | Movies & TV |
| Jaguar F-Pace | 2.67× | Cars & Mobility |
| One Day International | 9.72× | Sports |
| Carrie (novel) | 2.24× | Literature |
| Hennef (Sieg) | 3.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.5 |
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.12 |
| DIY Mentality | THRILL | 1.12 |
| Convenience Orientation | PREMIUM | 1.02 |
| Spirituality | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Germany | 5.2% |
| United Kingdom | 5.2% |
See Shooting sport audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Shooting sport have in Germany?
Shooting sport has an estimated audience of 2,891,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shooting sport fans?
36.2% of Shooting sport fans are female, 63.8% are male, with an average age of 38.9 years.
Which brands do Shooting sport fans like most?
Shooting sport fans show strongest brand affinity for Urban Outfitters (2.15×), Pillow (1.52×), and Birthday Gifts (1.58×) over the country average.
Where do Shooting sport fans live in Germany?
Shooting sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 863,999), Bayern (reach 489,907), and Baden-Württemberg (reach 423,406). These three regions account for the largest share of the active audience.
What other brands do Shooting sport fans also like?
Beyond Shooting sport itself, the audience over-indexes on Pillow (1.52×), Birthday Gifts (1.58×), Pro-Ject (5.97×), and Icon (magazine) (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shooting sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.