Rascasse Audience Intelligence

Shooting sport Audience in Germany

A data profile of the people who buy, follow and care about Shooting sport in Germany — modelled from more than twelve digital signal sources. Shooting sport has an estimated audience of 2,891,218 people in Germany.

#41among Sport in Germany#1349among Topic in Germany#185in Sports

The average Shooting sport fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crime fiction, Gymnastics, Scale model, with strongest over-indexing on Crime fiction (6.29× the country average).

Demographically, the Shooting sport audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shooting sport fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Crime fiction.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shooting sport profile in Germany.

Audience size
2.9M
in Germany
Gender
36.2%♀
63.8% male
Age
38.9
average years
Country rank
#2226
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shooting sport fans

36.2% are female, 63.8% are male, average age 38.9.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Shooting sport audience in Germany
MetricValue
Female36.2%
Male63.8%
Average age38.9
Estimated audience size2,891,218
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Shooting sport audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Shooting sport audience comes from Germany.

Worldwide audience distribution share by country for Shooting sport
CountryShare
United States44.0%
Germany5.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shooting sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shooting sport fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.30×
02Niedersachsen~300K1.20×
03Brandenburg~100K1.09×
04Thüringen~80K1.07×
05Bayern~500K1.04×
06Baden-Württemberg~400K1.01×
07Bremen~30K1.01×
08Rheinland-Pfalz~100K1.00×
09Sachsen~100K1.00×
10Sachsen-Anhalt~70K0.99×
11Mecklenburg-Vorpommern~50K0.98×
12Saarland~30K0.98×
13Hessen~200K0.95×
14Schleswig-Holstein~90K0.91×
15Hamburg~60K0.91×
16Berlin~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Shooting sport, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shooting sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shooting sport audience
#·InterestCategoryAffinity×
01Scale modelKids & Family6.89×
02Crime fictionLiterature6.29×
03Trek Bicycle CorporationCars & Mobility4.58×
04SRAM CorporationCars & Mobility4.13×
05All-terrain vehicleCars & Mobility3.77×
06Detective fictionLiterature3.59×
07Downhill mountain bikingSports3.59×
08GymnasticsSports3.21×
09Succulent plantHome & Garden3.07×
10Chihuahua (dog)Pets & Animals2.74×
11LivestockPets & Animals2.61×
12Lindsey VonnSports2.54×
13Michael SchumacherSports2.53×
14TransfermarktSports2.24×
15Labrador RetrieverPets & Animals2.23×
16French BulldogPets & Animals2.17×
17Solar energyHome & Garden2.13×
18PostbankBusiness & Career1.90×
19SV Werder BremenSports1.62×
20SportschauSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shooting sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shooting sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.24×
Convenience OrientationPREMIUM1.26×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shooting sport audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Design AffinityPREMIUM0.61×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shooting sport have in Germany?

Shooting sport has an estimated audience of 2,891,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shooting sport fans?

36.2% of Shooting sport fans are female, 63.8% are male, with an average age of 38.9 years.

03

Which brands do Shooting sport fans like most?

Shooting sport fans show strongest brand affinity for Crime fiction (6.29×), Gymnastics (3.21×), and Scale model (6.89×) over the country average.

04

Where do Shooting sport fans live in Germany?

Shooting sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Shooting sport fans also like?

Beyond Shooting sport itself, the audience over-indexes on Gymnastics (3.21×), Scale model (6.89×), Transfermarkt (2.24×), and All-terrain vehicle (3.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Shooting sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shooting sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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