Rascasse Audience Intelligence

SRAM Corporation Target Market in Germany

A data profile of the people who buy, follow and care about SRAM Corporation in Germany — modelled from more than twelve digital signal sources. SRAM Corporation has an estimated audience of 1,783,817 people in Germany.

#3among Bicycle in Germany#463among Brand in Germany#178in Cars & Mobility

The average SRAM Corporation fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Orbea, Colnago, Bicycle helmet, with strongest over-indexing on Orbea (30.45× the country average).

Demographically, the SRAM Corporation audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SRAM Corporation fan in Germany is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Orbea.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SRAM Corporation profile in Germany.

Audience size
1.8M
in Germany
Gender
28.2%♀
71.8% male
Age
38.1
average years
Country rank
#3771
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SRAM Corporation

28.2% are female, 71.8% are male, average age 38.1.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for SRAM Corporation audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age38.1
Estimated audience size1,783,817
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the SRAM Corporation audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

18.7%

of the worldwide SRAM Corporation audience comes from Germany.

Worldwide audience distribution share by country for SRAM Corporation
CountryShare
United States25.4%
Germany18.7%
Japan12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SRAM Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

SRAM Corporation customers by region in Germany
#RegionReachAffinity×
01Bayern~500K1.72×
02Baden-Württemberg~400K1.42×
03Sachsen~100K1.27×
04Hessen~200K1.20×
05Thüringen~60K1.13×
06Rheinland-Pfalz~100K1.11×
07Nordrhein-Westfalen~400K0.96×
08Saarland~20K0.96×
09Berlin~80K0.91×
10Niedersachsen~200K0.85×
11Hamburg~40K0.85×
12Schleswig-Holstein~60K0.81×
13Bremen~10K0.81×
14Brandenburg~50K0.76×
15Sachsen-Anhalt~40K0.76×
16Mecklenburg-Vorpommern~30K0.72×
Fig. 06

Affinity by region

Affinity by region — SRAM Corporation, Germany
0.72×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SRAM Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SRAM Corporation audience
#·InterestCategoryAffinity×
01OrbeaCars & Mobility30.45×
02PinkbikeSports26.32×
03ColnagoCars & Mobility24.86×
04Bicycle helmetCars & Mobility23.10×
05Focus BikesCars & Mobility19.49×
06PinarelloCars & Mobility19.14×
07Vuelta a EspañaSports19.05×
08CervéloCars & Mobility17.91×
09BMXSports17.18×
10Single track (mountain biking)Sports16.16×
11Rapha (sportswear)Cars & Mobility15.45×
12Giro d'ItaliaSports15.16×
13Cyclo-crossSports14.67×
14Mountain bike trialsSports14.28×
15Tadej PogačarSports13.42×
16Bicycle wheelCars & Mobility11.64×
17Local bike shopSports11.35×
18The Championships, WimbledonSports10.18×
19Bicycle frameSports9.14×
20Tour de FranceSports6.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SRAM Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SRAM Corporation audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.82×
Risk AppetiteTHRILL1.57×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SRAM Corporation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
MindfulnessBALANCE0.67×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SRAM Corporation's target market in Germany?

SRAM Corporation's target market in Germany covers an estimated 1,783,817 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of SRAM Corporation customers?

28.2% of the SRAM Corporation audience are female, 71.8% are male, with an average age of 38.1 years.

03

Which brands do SRAM Corporation fans like most?

SRAM Corporation fans show strongest brand affinity for Orbea (30.45×), Colnago (24.86×), and Bicycle helmet (23.1×) over the country average.

04

Where do SRAM Corporation fans live in Germany?

SRAM Corporation fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do SRAM Corporation fans also like?

Beyond SRAM Corporation itself, the audience over-indexes on Colnago (24.86×), Bicycle helmet (23.1×), Pinarello (19.14×), and Cervélo (17.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See SRAM Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SRAM Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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