Cervélo Audience in Germany
Cervélo has an estimated audience of 1,468,362 people in Germany. 29.7% are female, 70.3% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harry Potter, Entertainment, Sports, Arts and music, Vehicles.
The average Cervélo fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harry Potter, Entertainment, Sports, with strongest over-indexing on Harry Potter (2.23× the country average). Demographically, the Cervélo audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Cervélo fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 37.8 |
| Estimated audience size | 1,468,362 |
Audience persona
The typical Cervélo fan in Germany is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 378,664 | 1.6× |
| Nordrhein-Westfalen | 330,522 | 1.03× |
| Baden-Württemberg | 300,947 | 1.5× |
| Hessen | 144,555 | 1.29× |
| Niedersachsen | 126,487 | 0.89× |
| Sachsen | 74,602 | 1.04× |
| Rheinland-Pfalz | 73,595 | 1× |
| Berlin | 72,505 | 1.1× |
| Schleswig-Holstein | 46,441 | 0.88× |
| Hamburg | 43,553 | 1.31× |
| Brandenburg | 32,377 | 0.71× |
| Thüringen | 27,968 | 0.75× |
| Sachsen-Anhalt | 22,528 | 0.59× |
| Mecklenburg-Vorpommern | 17,180 | 0.61× |
| Saarland | 14,025 | 0.78× |
| Bremen | 11,438 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.23× | Movies & TV |
| Entertainment | 1.71× | Movies & TV |
| Sports | 1.81× | Sports |
| Arts and music | 1.71× | Arts & Culture |
| Vehicles | 1.86× | Cars & Mobility |
| Food and drink | 1.63× | Food & Beverages |
| Bundesliga | 2.12× | Sports |
| Music | 1.69× | Business & Career |
| Reading | 1.71× | Literature |
| American football | 2.51× | Sports |
| Movies | 1.69× | Movies & TV |
| Food | 1.61× | Food & Beverages |
| FC Bayern Munich | 1.93× | Sports |
| Giro d'Italia | 6.78× | Sports |
| Outdoor recreation | 1.63× | Sports |
| Motor vehicle | 2.32× | Cars & Mobility |
| Consumer electronics | 1.56× | Technology & Electronics |
| Pets | 1.72× | Pets & Animals |
| UEFA Champions League | 2.04× | Sports |
| Games | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Sustainability | BALANCE | 1.57 |
| Travelling | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.9% |
| Spain | 17.3% |
| France | 11.4% |
See Cervélo audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Colnago (1,414,304)
- Pinarello (1,407,631)
Frequently asked questions
How many fans does Cervélo have in Germany?
Cervélo has an estimated audience of 1,468,362 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Cervélo fans?
29.7% of Cervélo fans are female, 70.3% are male, with an average age of 37.8 years.
Which brands do Cervélo fans like most?
Cervélo fans show strongest brand affinity for Harry Potter (2.23×), Entertainment (1.71×), and Sports (1.81×) over the country average.
Where do Cervélo fans live in Germany?
Cervélo fans in Germany are most concentrated in Bayern (reach 378,664), Nordrhein-Westfalen (reach 330,522), and Baden-Württemberg (reach 300,947). These three regions account for the largest share of the active audience.
What other brands do Cervélo fans also like?
Beyond Cervélo itself, the audience over-indexes on Entertainment (1.71×), Sports (1.81×), Arts and music (1.71×), and Vehicles (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cervélo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.