Giro d'Italia Audience in Germany
Giro d'Italia has an estimated audience of 56,905 people in Germany. 28.8% are female, 71.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Shimano, SV Werder Bremen, SRAM Corporation, Colnago.
The average Giro d'Italia fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Shimano, SV Werder Bremen, with strongest over-indexing on Tagesschau (3.47× the country average). Demographically, the Giro d'Italia audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cycling
Demographics of Giro d'Italia fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 37.8 |
| Estimated audience size | 56,905 |
Audience persona
The typical Giro d'Italia fan in Germany is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,740 | 1.12× |
| Bayern | 407,621 | 1.32× |
| Baden-Württemberg | 280,805 | 1.07× |
| Hessen | 167,793 | 1.14× |
| Niedersachsen | 151,341 | 0.81× |
| Sachsen | 141,006 | 1.49× |
| Rheinland-Pfalz | 108,001 | 1.12× |
| Berlin | 85,448 | 0.99× |
| Thüringen | 51,577 | 1.05× |
| Schleswig-Holstein | 51,157 | 0.74× |
| Brandenburg | 47,406 | 0.79× |
| Hamburg | 41,795 | 0.96× |
| Sachsen-Anhalt | 40,588 | 0.81× |
| Mecklenburg-Vorpommern | 28,819 | 0.78× |
| Saarland | 23,975 | 1.01× |
| Bremen | 12,627 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.47× | Movies & TV |
| Shimano | 8.46× | Cars & Mobility |
| SV Werder Bremen | 3.3× | Sports |
| SRAM Corporation | 8.69× | Cars & Mobility |
| Colnago | 10.05× | Cars & Mobility |
| Vuelta a España | 10.85× | Sports |
| Tour de France | 7.07× | Sports |
| Dynamo Dresden | 4× | Sports |
| Pinarello | 9.55× | Cars & Mobility |
| VfB Stuttgart | 3.31× | Sports |
| Sports | 1.88× | Sports |
| RB Leipzig | 3.9× | Sports |
| 2. Bundesliga | 2.83× | Sports |
| Orbea | 9.31× | Cars & Mobility |
| Harry Potter | 1.85× | Movies & TV |
| RV park | 4.2× | Cars & Mobility |
| Fishing reel | 5.09× | Sports |
| Cervélo | 7.86× | Cars & Mobility |
| Eintracht Frankfurt | 2.56× | Sports |
| Horse & Rider | 3.67× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.4 |
| Travelling | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| United Kingdom | 20.0% |
| Australia | 6.9% |
See Giro d'Italia audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,892)
- Jan Ullrich (1,211,860)
- Vuelta a España (1,165,521)
Frequently asked questions
How many fans does Giro d'Italia have in Germany?
Giro d'Italia has an estimated audience of 56,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Giro d'Italia fans?
28.8% of Giro d'Italia fans are female, 71.2% are male, with an average age of 37.8 years.
Which brands do Giro d'Italia fans like most?
Giro d'Italia fans show strongest brand affinity for Tagesschau (3.47×), Shimano (8.46×), and SV Werder Bremen (3.3×) over the country average.
Where do Giro d'Italia fans live in Germany?
Giro d'Italia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,740), Bayern (reach 407,621), and Baden-Württemberg (reach 280,805). These three regions account for the largest share of the active audience.
What other brands do Giro d'Italia fans also like?
Beyond Giro d'Italia itself, the audience over-indexes on Shimano (8.46×), SV Werder Bremen (3.3×), SRAM Corporation (8.69×), and Colnago (10.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giro d'Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.