Rascasse Audience Intelligence

Giro d'Italia Audience in Germany

A data profile of the people who buy, follow and care about Giro d'Italia in Germany — modelled from more than twelve digital signal sources. Giro d'Italia has an estimated audience of 1,921,950 people in Germany.

#3among Cycling in Germany#46among Event in Germany#312in Sports

The average Giro d'Italia fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Tour de France, Shimano, with strongest over-indexing on Tagesschau (3.47× the country average).

Demographically, the Giro d'Italia audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Giro d'Italia fan in Germany is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giro d'Italia profile in Germany.

Audience size
1.9M
in Germany
Gender
28.8%♀
71.2% male
Age
37.8
average years
Country rank
#3498
Event in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giro d'Italia fans

28.8% are female, 71.2% are male, average age 37.8.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Giro d'Italia audience in Germany
MetricValue
Female28.8%
Male71.2%
Average age37.8
Estimated audience size1,921,950
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Giro d'Italia audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Giro d'Italia audience comes from Germany.

Worldwide audience distribution share by country for Giro d'Italia
CountryShare
United States14.6%
Italy13.3%
Germany12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giro d'Italia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Giro d'Italia fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.36×
02Bayern~400K1.28×
03Thüringen~60K1.14×
04Hessen~200K1.13×
05Baden-Württemberg~300K1.12×
06Rheinland-Pfalz~100K1.11×
07Nordrhein-Westfalen~500K1.09×
08Hamburg~50K1.04×
09Berlin~90K1.02×
10Saarland~20K1.00×
11Sachsen-Anhalt~40K0.84×
12Mecklenburg-Vorpommern~30K0.82×
13Bremen~10K0.82×
14Niedersachsen~200K0.80×
15Brandenburg~50K0.80×
16Schleswig-Holstein~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Giro d'Italia, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giro d'Italia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giro d'Italia audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports10.85×
02ColnagoCars & Mobility10.05×
03Tadej PogačarSports10.04×
04PinarelloCars & Mobility9.55×
05OrbeaCars & Mobility9.31×
06SRAM CorporationCars & Mobility8.69×
07ShimanoCars & Mobility8.46×
08CervéloCars & Mobility7.86×
09Tour de FranceSports7.07×
10Fishing reelSports5.09×
11RV parkCars & Mobility4.20×
12Dynamo DresdenSports4.00×
13RB LeipzigSports3.90×
14Horse & RiderPets & Animals3.67×
15Borussia MönchengladbachSports3.57×
16TagesschauMovies & TV3.47×
17VfB StuttgartSports3.31×
18SV Werder BremenSports3.30×
192. BundesligaSports2.83×
20SportsSports1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giro d'Italia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giro d'Italia audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.33×
Healthy LifestyleBALANCE1.18×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giro d'Italia audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.25×
Convenience OrientationPREMIUM0.35×
IndulgenceJOY0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giro d'Italia have in Germany?

Giro d'Italia has an estimated audience of 1,921,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Giro d'Italia fans?

28.8% of Giro d'Italia fans are female, 71.2% are male, with an average age of 37.8 years.

03

Which brands do Giro d'Italia fans like most?

Giro d'Italia fans show strongest brand affinity for Tagesschau (3.47×), Tour de France (7.07×), and Shimano (8.46×) over the country average.

04

Where do Giro d'Italia fans live in Germany?

Giro d'Italia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Giro d'Italia fans also like?

Beyond Giro d'Italia itself, the audience over-indexes on Tour de France (7.07×), Shimano (8.46×), SV Werder Bremen (3.3×), and Colnago (10.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Giro d'Italia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Giro d'Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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