Colnago Audience in Germany
Colnago has an estimated audience of 1,414,304 people in Germany. 28.0% are female, 72.0% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harry Potter, Giro d'Italia, Bundesliga, Entertainment, Vehicles.
The average Colnago fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harry Potter, Giro d'Italia, Bundesliga, with strongest over-indexing on Harry Potter (2.87× the country average). Demographically, the Colnago audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Colnago fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 38.5 |
| Estimated audience size | 1,414,304 |
Audience persona
The typical Colnago fan in Germany is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 378,767 | 1.67× |
| Nordrhein-Westfalen | 311,333 | 1.01× |
| Baden-Württemberg | 282,390 | 1.46× |
| Hessen | 137,409 | 1.27× |
| Niedersachsen | 100,753 | 0.73× |
| Sachsen | 80,154 | 1.16× |
| Berlin | 71,543 | 1.13× |
| Rheinland-Pfalz | 68,865 | 0.97× |
| Schleswig-Holstein | 45,726 | 0.9× |
| Hamburg | 36,433 | 1.14× |
| Brandenburg | 33,142 | 0.76× |
| Thüringen | 29,168 | 0.81× |
| Sachsen-Anhalt | 23,452 | 0.64× |
| Mecklenburg-Vorpommern | 18,448 | 0.68× |
| Bremen | 12,551 | 1.04× |
| Saarland | 10,963 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.87× | Movies & TV |
| Giro d'Italia | 9.28× | Sports |
| Bundesliga | 2.62× | Sports |
| Entertainment | 2× | Movies & TV |
| Vehicles | 2.18× | Cars & Mobility |
| Arts and music | 1.99× | Arts & Culture |
| Sports | 2.06× | Sports |
| Food and drink | 1.87× | Food & Beverages |
| Reading | 2.02× | Literature |
| Music | 1.92× | Business & Career |
| Movies | 1.99× | Movies & TV |
| Cervélo | 9.28× | Cars & Mobility |
| Pinarello | 9.41× | Cars & Mobility |
| UEFA Champions League | 2.57× | Sports |
| Food | 1.88× | Food & Beverages |
| Motor vehicle | 2.78× | Cars & Mobility |
| Real Madrid C.F. | 2.91× | Sports |
| Orbea | 9.78× | Cars & Mobility |
| Consumer electronics | 1.85× | Technology & Electronics |
| Lieferando.de | 2.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.73 |
| Sustainability | BALANCE | 1.62 |
| DIY Mentality | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.32 |
| Travelling | THRILL | 1.29 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.1% |
| Italy | 25.0% |
| France | 13.8% |
See Colnago audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Pinarello (1,407,631)
Frequently asked questions
How many fans does Colnago have in Germany?
Colnago has an estimated audience of 1,414,304 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Colnago fans?
28.0% of Colnago fans are female, 72.0% are male, with an average age of 38.5 years.
Which brands do Colnago fans like most?
Colnago fans show strongest brand affinity for Harry Potter (2.87×), Giro d'Italia (9.28×), and Bundesliga (2.62×) over the country average.
Where do Colnago fans live in Germany?
Colnago fans in Germany are most concentrated in Bayern (reach 378,767), Nordrhein-Westfalen (reach 311,333), and Baden-Württemberg (reach 282,390). These three regions account for the largest share of the active audience.
What other brands do Colnago fans also like?
Beyond Colnago itself, the audience over-indexes on Giro d'Italia (9.28×), Bundesliga (2.62×), Entertainment (2×), and Vehicles (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Colnago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.