Pinarello Audience in Germany
Pinarello has an estimated audience of 1,407,631 people in Germany. 29.7% are female, 70.3% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: SV Werder Bremen, VfB Stuttgart, Tagesschau, Dynamo Dresden, 2. Bundesliga.
The average Pinarello fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include SV Werder Bremen, VfB Stuttgart, Tagesschau, with strongest over-indexing on SV Werder Bremen (3.93× the country average). Demographically, the Pinarello audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Pinarello fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 37.5 |
| Estimated audience size | 1,407,631 |
Audience persona
The typical Pinarello fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 438,180 | 1.94× |
| Nordrhein-Westfalen | 300,719 | 0.98× |
| Baden-Württemberg | 272,696 | 1.42× |
| Hessen | 140,976 | 1.31× |
| Niedersachsen | 112,710 | 0.82× |
| Sachsen | 80,297 | 1.16× |
| Berlin | 71,902 | 1.14× |
| Rheinland-Pfalz | 67,863 | 0.96× |
| Schleswig-Holstein | 39,950 | 0.79× |
| Hamburg | 34,261 | 1.08× |
| Brandenburg | 32,872 | 0.75× |
| Thüringen | 30,991 | 0.86× |
| Sachsen-Anhalt | 20,945 | 0.57× |
| Mecklenburg-Vorpommern | 19,660 | 0.73× |
| Saarland | 11,542 | 0.67× |
| Bremen | 9,665 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.93× | Sports |
| VfB Stuttgart | 4.04× | Sports |
| Tagesschau | 2.71× | Movies & TV |
| Dynamo Dresden | 4.32× | Sports |
| 2. Bundesliga | 3.31× | Sports |
| Shimano | 7.35× | Cars & Mobility |
| Hamburger SV | 3.98× | Sports |
| RB Leipzig | 4× | Sports |
| Giro d'Italia | 7.54× | Sports |
| Bundesliga | 2.15× | Sports |
| Eintracht Frankfurt | 2.76× | Sports |
| Engine | 3.5× | Cars & Mobility |
| FC Schalke 04 | 3.61× | Sports |
| Business and industry | 1.51× | Business & Career |
| Hertha BSC | 3.92× | Sports |
| Golf equipment | 5.35× | Sports |
| Tour de France | 5.43× | Sports |
| FIFA World Cup | 1.99× | Sports |
| Outdoor recreation | 1.54× | Sports |
| SRAM Corporation | 6.28× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Travelling | THRILL | 1.62 |
| Sustainability | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.5% |
| France | 18.5% |
| Brazil | 7.9% |
See Pinarello audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Pinarello have in Germany?
Pinarello has an estimated audience of 1,407,631 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pinarello fans?
29.7% of Pinarello fans are female, 70.3% are male, with an average age of 37.5 years.
Which brands do Pinarello fans like most?
Pinarello fans show strongest brand affinity for SV Werder Bremen (3.93×), VfB Stuttgart (4.04×), and Tagesschau (2.71×) over the country average.
Where do Pinarello fans live in Germany?
Pinarello fans in Germany are most concentrated in Bayern (reach 438,180), Nordrhein-Westfalen (reach 300,719), and Baden-Württemberg (reach 272,696). These three regions account for the largest share of the active audience.
What other brands do Pinarello fans also like?
Beyond Pinarello itself, the audience over-indexes on VfB Stuttgart (4.04×), Tagesschau (2.71×), Dynamo Dresden (4.32×), and 2. Bundesliga (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pinarello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.