Hertha BSC Audience in Germany
Hertha BSC has an estimated audience of 5,503,988 people in Germany. 29.0% are female, 71.0% are male, average age 34.7. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, VfB Stuttgart, Hannover 96, DFB-Pokal, SC Freiburg.
The average Hertha BSC fan in Germany is 34.7 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, VfB Stuttgart, Hannover 96, with strongest over-indexing on Borussia Dortmund (4.97× the country average). Demographically, the Hertha BSC audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Hertha BSC fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 34.7 |
| Estimated audience size | 5,503,988 |
Audience persona
The typical Hertha BSC fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 1,492,554 | 6.06× |
| Brandenburg | 780,276 | 4.57× |
| Nordrhein-Westfalen | 365,553 | 0.3× |
| Bayern | 230,456 | 0.26× |
| Niedersachsen | 230,164 | 0.43× |
| Baden-Württemberg | 180,197 | 0.24× |
| Sachsen | 117,242 | 0.43× |
| Hessen | 116,398 | 0.28× |
| Schleswig-Holstein | 93,609 | 0.47× |
| Sachsen-Anhalt | 93,313 | 0.65× |
| Rheinland-Pfalz | 85,571 | 0.31× |
| Mecklenburg-Vorpommern | 82,069 | 0.78× |
| Hamburg | 54,539 | 0.44× |
| Thüringen | 47,538 | 0.34× |
| Saarland | 14,820 | 0.22× |
| Bremen | 9,532 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.97× | Sports |
| VfB Stuttgart | 7.56× | Sports |
| Hannover 96 | 11.78× | Sports |
| DFB-Pokal | 11.73× | Sports |
| SC Freiburg | 11.91× | Sports |
| RB Leipzig | 8.69× | Sports |
| 2. Bundesliga | 6.03× | Sports |
| SV Werder Bremen | 5.52× | Sports |
| Dynamo Dresden | 7.42× | Sports |
| F.C. Hansa Rostock | 9.11× | Sports |
| FC Bayern Munich | 3.97× | Sports |
| Bundesliga | 4.02× | Sports |
| VfL Wolfsburg | 10.14× | Sports |
| FC Augsburg | 12.7× | Sports |
| FIFA World Cup | 3.89× | Sports |
| 1. FC Nürnberg | 10.55× | Sports |
| 1. FSV Mainz 05 | 11.83× | Sports |
| 3. Liga | 7.33× | Sports |
| Eintracht Braunschweig | 9.51× | Sports |
| FC Schalke 04 | 6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.1 |
| Early Adopter Mentality | POWER | 1.08 |
| Sports Activity | POWER | 1.02 |
| Social Media Usage | JOY | 1 |
| Luxury Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.5% |
| United Kingdom | 5.7% |
| United States | 3.8% |
See Hertha BSC audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Hertha BSC have in Germany?
Hertha BSC has an estimated audience of 5,503,988 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Hertha BSC fans?
29.0% of Hertha BSC fans are female, 71.0% are male, with an average age of 34.7 years.
Which brands do Hertha BSC fans like most?
Hertha BSC fans show strongest brand affinity for Borussia Dortmund (4.97×), VfB Stuttgart (7.56×), and Hannover 96 (11.78×) over the country average.
Where do Hertha BSC fans live in Germany?
Hertha BSC fans in Germany are most concentrated in Berlin (reach 1,492,554), Brandenburg (reach 780,276), and Nordrhein-Westfalen (reach 365,553). These three regions account for the largest share of the active audience.
What other brands do Hertha BSC fans also like?
Beyond Hertha BSC itself, the audience over-indexes on VfB Stuttgart (7.56×), Hannover 96 (11.78×), DFB-Pokal (11.73×), and SC Freiburg (11.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hertha BSC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.