Rascasse Audience Intelligence

Hertha BSC Audience in Germany

A data profile of the people who buy, follow and care about Hertha BSC in Germany — modelled from more than twelve digital signal sources. Hertha BSC has an estimated audience of 5,560,015 people in Germany.

#30among Soccer in Germany#18among Team in Germany#75in Sports

The average Hertha BSC fan in Germany is 34.7 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Borussia Mönchengladbach, Hannover 96, VfB Stuttgart, with strongest over-indexing on Borussia Mönchengladbach (9.52× the country average).

Demographically, the Hertha BSC audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hertha BSC fan in Germany is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Mönchengladbach.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hertha BSC profile in Germany.

Audience size
5.6M
in Germany
Gender
29.0%♀
71.0% male
Age
34.7
average years
Country rank
#904
Team in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hertha BSC fans

29.0% are female, 71.0% are male, average age 34.7.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Hertha BSC audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age34.7
Estimated audience size5,560,015
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Hertha BSC audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Hertha BSC audience comes from Germany.

Worldwide audience distribution share by country for Hertha BSC
CountryShare
Germany62.4%
United Kingdom5.6%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hertha BSC audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hertha BSC fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1.5M5.92×
02Brandenburg~800K4.58×
03Mecklenburg-Vorpommern~80K0.77×
04Sachsen-Anhalt~100K0.71×
05Sachsen~100K0.50×
06Schleswig-Holstein~90K0.46×
07Niedersachsen~200K0.42×
08Hamburg~50K0.42×
09Thüringen~50K0.36×
10Rheinland-Pfalz~90K0.33×
11Nordrhein-Westfalen~400K0.30×
12Saarland~20K0.29×
13Hessen~100K0.28×
14Bayern~200K0.25×
15Baden-Württemberg~200K0.24×
16Bremen~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Hertha BSC, Germany
0.23×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hertha BSC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hertha BSC audience
#·InterestCategoryAffinity×
01FC AugsburgSports12.70×
02SC FreiburgSports11.91×
031. FSV Mainz 05Sports11.83×
04Hannover 96Sports11.78×
05DFB-PokalSports11.73×
061. FC NürnbergSports10.55×
07VfL WolfsburgSports10.14×
08Borussia MönchengladbachSports9.52×
09F.C. Hansa RostockSports9.11×
10RB LeipzigSports8.69×
11VfB StuttgartSports7.56×
12Dynamo DresdenSports7.42×
133. LigaSports7.33×
142. BundesligaSports6.03×
15FC Schalke 04Sports6.00×
16SV Werder BremenSports5.52×
17Borussia DortmundSports4.97×
18BundesligaSports4.02×
19FC Bayern MunichSports3.97×
20FIFA World CupSports3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hertha BSC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hertha BSC audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.45×
IndividualismJOY1.14×
Career OrientationPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hertha BSC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.67×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hertha BSC have in Germany?

Hertha BSC has an estimated audience of 5,560,015 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Hertha BSC fans?

29.0% of Hertha BSC fans are female, 71.0% are male, with an average age of 34.7 years.

03

Which brands do Hertha BSC fans like most?

Hertha BSC fans show strongest brand affinity for Borussia Mönchengladbach (9.52×), Hannover 96 (11.78×), and VfB Stuttgart (7.56×) over the country average.

04

Where do Hertha BSC fans live in Germany?

Hertha BSC fans in Germany are most concentrated in Berlin (reach ~1.5M), Brandenburg (reach ~800K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hertha BSC fans also like?

Beyond Hertha BSC itself, the audience over-indexes on Hannover 96 (11.78×), VfB Stuttgart (7.56×), DFB-Pokal (11.73×), and SC Freiburg (11.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Hertha BSC audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hertha BSC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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