DFB-Pokal Audience in Germany
DFB-Pokal has an estimated audience of 4,680,763 people in Germany. 31.5% are female, 68.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, 2. Bundesliga, VfB Stuttgart, Dynamo Dresden, RB Leipzig.
The average DFB-Pokal fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, 2. Bundesliga, VfB Stuttgart, with strongest over-indexing on SV Werder Bremen (7.98× the country average). Demographically, the DFB-Pokal audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of DFB-Pokal fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 35.5 |
| Estimated audience size | 4,680,763 |
Audience persona
The typical DFB-Pokal fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,135,059 | 1.11× |
| Bayern | 633,868 | 0.84× |
| Baden-Württemberg | 626,583 | 0.98× |
| Niedersachsen | 511,475 | 1.13× |
| Hessen | 278,218 | 0.78× |
| Rheinland-Pfalz | 267,879 | 1.14× |
| Sachsen | 248,639 | 1.08× |
| Schleswig-Holstein | 194,613 | 1.16× |
| Berlin | 156,464 | 0.75× |
| Brandenburg | 155,093 | 1.07× |
| Sachsen-Anhalt | 152,592 | 1.26× |
| Thüringen | 114,612 | 0.96× |
| Hamburg | 105,451 | 1× |
| Mecklenburg-Vorpommern | 85,472 | 0.96× |
| Saarland | 59,939 | 1.04× |
| Bremen | 29,973 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 7.98× | Sports |
| 2. Bundesliga | 7.35× | Sports |
| VfB Stuttgart | 7.09× | Sports |
| Dynamo Dresden | 8.21× | Sports |
| RB Leipzig | 8.48× | Sports |
| Bundesliga | 4.36× | Sports |
| Hamburger SV | 7.55× | Sports |
| Eintracht Frankfurt | 5.54× | Sports |
| Hertha BSC | 8× | Sports |
| FC Schalke 04 | 6.78× | Sports |
| Hannover 96 | 8.13× | Sports |
| Borussia Dortmund | 2.44× | Sports |
| SC Freiburg | 7.6× | Sports |
| FC St. Pauli | 7.45× | Sports |
| 1. FC Union Berlin | 8.84× | Sports |
| VfL Wolfsburg | 7.55× | Sports |
| 3. Liga | 5.38× | Sports |
| Lieferando.de | 3.13× | Food & Beverages |
| 1. FSV Mainz 05 | 8.21× | Sports |
| Ligue 1 | 6.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.07 |
| Travelling | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.6% |
| Austria | 2.4% |
| Italy | 2.1% |
See DFB-Pokal audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does DFB-Pokal have in Germany?
DFB-Pokal has an estimated audience of 4,680,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DFB-Pokal fans?
31.5% of DFB-Pokal fans are female, 68.5% are male, with an average age of 35.5 years.
Which brands do DFB-Pokal fans like most?
DFB-Pokal fans show strongest brand affinity for SV Werder Bremen (7.98×), 2. Bundesliga (7.35×), and VfB Stuttgart (7.09×) over the country average.
Where do DFB-Pokal fans live in Germany?
DFB-Pokal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,135,059), Bayern (reach 633,868), and Baden-Württemberg (reach 626,583). These three regions account for the largest share of the active audience.
What other brands do DFB-Pokal fans also like?
Beyond DFB-Pokal itself, the audience over-indexes on 2. Bundesliga (7.35×), VfB Stuttgart (7.09×), Dynamo Dresden (8.21×), and RB Leipzig (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DFB-Pokal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.