Rascasse Audience Intelligence

Bundesliga Audience in Germany

A data profile of the people who buy, follow and care about Bundesliga in Germany — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 24,998,910 people in Germany.

#4among Soccer in Germany#2among Event in Germany#8in Sports

The average Bundesliga fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FIFA World Cup, UEFA Champions League, 2. Bundesliga, with strongest over-indexing on FIFA World Cup (2.42× the country average).

Demographically, the Bundesliga audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bundesliga fan in Germany is more male, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundesliga profile in Germany.

Audience size
25M
in Germany
Gender
35.5%♀
64.5% male
Age
35.6
average years
Country rank
#48
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundesliga fans

35.5% are female, 64.5% are male, average age 35.6.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Bundesliga audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age35.6
Estimated audience size24,998,910
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Bundesliga audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Bundesliga audience comes from Germany.

Worldwide audience distribution share by country for Bundesliga
CountryShare
Germany24.6%
Italy5.6%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundesliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bundesliga fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~3.5M1.23×
02Bremen~200K1.19×
03Thüringen~700K1.17×
04Nordrhein-Westfalen~5.5M1.16×
05Niedersachsen~2.5M1.08×
06Rheinland-Pfalz~1M1.07×
07Brandenburg~700K1.07×
08Sachsen-Anhalt~600K1.06×
09Hessen~1.5M0.98×
10Sachsen~1M0.98×
11Bayern~3.5M0.93×
12Hamburg~400K0.89×
13Schleswig-Holstein~700K0.88×
14Saarland~200K0.87×
15Mecklenburg-Vorpommern~300K0.76×
16Berlin~700K0.74×
Fig. 06

Affinity by region

Affinity by region — Bundesliga, Germany
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundesliga audience
#·InterestCategoryAffinity×
01IHF World Men's Handball ChampionshipSports2.82×
02UEFA Europa LeagueSports2.76×
03Premier LeagueSports2.74×
042. BundesligaSports2.64×
05TransfermarktSports2.56×
06Manchester United F.C.Sports2.56×
07UEFA Champions LeagueSports2.46×
081. FC KölnSports2.46×
09Manchester City F.C.Sports2.44×
10FIFA World CupSports2.42×
11Sport BildSports2.38×
12RB LeipzigSports2.30×
13SV Werder BremenSports2.26×
14SportschauSports2.22×
15Real Madrid C.F.Sports2.12×
16FC BarcelonaSports2.09×
17Borussia MönchengladbachSports2.02×
18Borussia DortmundSports1.86×
19FC Bayern MunichSports1.62×
20TagesschauMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundesliga audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Social Media UsageJOY0.98×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundesliga audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Convenience OrientationPREMIUM0.73×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundesliga have in Germany?

Bundesliga has an estimated audience of 24,998,910 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Bundesliga fans?

35.5% of Bundesliga fans are female, 64.5% are male, with an average age of 35.6 years.

03

Which brands do Bundesliga fans like most?

Bundesliga fans show strongest brand affinity for FIFA World Cup (2.42×), UEFA Champions League (2.46×), and 2. Bundesliga (2.64×) over the country average.

04

Where do Bundesliga fans live in Germany?

Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Baden-Württemberg (reach ~3.5M), and Bayern (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bundesliga fans also like?

Beyond Bundesliga itself, the audience over-indexes on UEFA Champions League (2.46×), 2. Bundesliga (2.64×), Borussia Dortmund (1.86×), and FC Bayern Munich (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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