Bundesliga Audience in Germany
Bundesliga has an estimated audience of 18,562,560 people in Germany. 35.5% are female, 64.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, FIFA World Cup, UEFA Champions League, 2. Bundesliga, SV Werder Bremen.
The average Bundesliga fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Borussia Dortmund (1.86× the country average). Demographically, the Bundesliga audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Bundesliga fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 35.6 |
| Estimated audience size | 18,562,560 |
Audience persona
The typical Bundesliga fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,225,470 | 1.22× |
| Baden-Württemberg | 4,118,104 | 1.29× |
| Bayern | 3,628,729 | 0.96× |
| Niedersachsen | 2,395,580 | 1.05× |
| Hessen | 1,805,994 | 1.01× |
| Rheinland-Pfalz | 1,248,396 | 1.06× |
| Sachsen | 1,177,298 | 1.03× |
| Berlin | 856,389 | 0.82× |
| Brandenburg | 794,799 | 1.09× |
| Thüringen | 688,902 | 1.15× |
| Schleswig-Holstein | 666,743 | 0.79× |
| Sachsen-Anhalt | 624,046 | 1.03× |
| Hamburg | 428,361 | 0.81× |
| Mecklenburg-Vorpommern | 329,525 | 0.74× |
| Saarland | 241,760 | 0.84× |
| Bremen | 227,848 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.86× | Sports |
| FIFA World Cup | 2.42× | Sports |
| UEFA Champions League | 2.46× | Sports |
| 2. Bundesliga | 2.64× | Sports |
| SV Werder Bremen | 2.26× | Sports |
| Transfermarkt | 2.56× | Sports |
| FC Bayern Munich | 1.62× | Sports |
| Sportschau | 2.22× | Sports |
| Tagesschau | 1.61× | Movies & TV |
| Real Madrid C.F. | 2.12× | Sports |
| Premier League | 2.74× | Sports |
| IHF World Men's Handball Championship | 2.82× | Sports |
| UEFA Europa League | 2.76× | Sports |
| FC Barcelona | 2.09× | Sports |
| Manchester United F.C. | 2.56× | Sports |
| RB Leipzig | 2.3× | Sports |
| Sport Bild | 2.38× | Sports |
| Eintracht Frankfurt | 1.56× | Sports |
| Manchester City F.C. | 2.44× | Sports |
| FC Schalke 04 | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Sports Activity | POWER | 1.06 |
| Career Orientation | POWER | 1.02 |
| Social Media Usage | JOY | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Patriotism | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.4% |
| Italy | 6.2% |
| United States | 5.9% |
See Bundesliga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- SV Werder Bremen (15,059,119)
Frequently asked questions
How many fans does Bundesliga have in Germany?
Bundesliga has an estimated audience of 18,562,560 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bundesliga fans?
35.5% of Bundesliga fans are female, 64.5% are male, with an average age of 35.6 years.
Which brands do Bundesliga fans like most?
Bundesliga fans show strongest brand affinity for Borussia Dortmund (1.86×), FIFA World Cup (2.42×), and UEFA Champions League (2.46×) over the country average.
Where do Bundesliga fans live in Germany?
Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,225,470), Baden-Württemberg (reach 4,118,104), and Bayern (reach 3,628,729). These three regions account for the largest share of the active audience.
What other brands do Bundesliga fans also like?
Beyond Bundesliga itself, the audience over-indexes on FIFA World Cup (2.42×), UEFA Champions League (2.46×), 2. Bundesliga (2.64×), and SV Werder Bremen (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.