Manchester United F.C. Audience in Germany
Manchester United F.C. has an estimated audience of 6,080,544 people in Germany. 32.0% are female, 68.0% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, UEFA Champions League, Transfermarkt, Real Madrid C.F., FC Barcelona.
The average Manchester United F.C. fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (5.16× the country average). Demographically, the Manchester United F.C. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Sports Activity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Manchester United F.C. fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 31.5 |
| Estimated audience size | 6,080,544 |
Audience persona
The typical Manchester United F.C. fan in Germany is more male, around 31.5 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,490,562 | 1.12× |
| Bayern | 1,065,305 | 1.09× |
| Baden-Württemberg | 838,746 | 1.01× |
| Hessen | 747,971 | 1.61× |
| Niedersachsen | 535,799 | 0.91× |
| Berlin | 398,281 | 1.46× |
| Rheinland-Pfalz | 305,436 | 1× |
| Sachsen | 239,493 | 0.8× |
| Schleswig-Holstein | 186,339 | 0.85× |
| Hamburg | 168,504 | 1.23× |
| Brandenburg | 148,848 | 0.79× |
| Sachsen-Anhalt | 119,222 | 0.76× |
| Thüringen | 111,713 | 0.72× |
| Mecklenburg-Vorpommern | 90,570 | 0.78× |
| Bremen | 58,167 | 1.12× |
| Saarland | 55,343 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 5.16× | Sports |
| UEFA Champions League | 4.17× | Sports |
| Transfermarkt | 5.11× | Sports |
| Real Madrid C.F. | 4.33× | Sports |
| FC Barcelona | 4.49× | Sports |
| Premier League | 4.93× | Sports |
| UEFA Europa League | 5.2× | Sports |
| Borussia Dortmund | 2.07× | Sports |
| Bundesliga | 2.33× | Sports |
| Juventus F.C. | 5.06× | Sports |
| Manchester City F.C. | 4.56× | Sports |
| Cristiano Ronaldo | 5.07× | Sports |
| Galatasaray S.K. | 2.92× | Sports |
| Serie A | 4× | Sports |
| IHF World Men's Handball Championship | 3.52× | Sports |
| SV Werder Bremen | 2.39× | Sports |
| Sports | 1.54× | Sports |
| Chelsea F.C. | 4.67× | Sports |
| FC Bayern Munich | 1.76× | Sports |
| La Liga | 3.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Spirituality | BALANCE | 1.04 |
| Career Orientation | POWER | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
| Early Adopter Mentality | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.7% |
| United States | 7.4% |
| Indonesia | 5.5% |
See Manchester United F.C. audiences in other countries
- Manchester United F.C. — United States
- Manchester United F.C. — United Kingdom
- Manchester United F.C. — France
- Manchester United F.C. — Italy
- Manchester United F.C. — Spain
- Manchester United F.C. — Brazil
- Manchester United F.C. — Japan
- Manchester United F.C. — South Korea
- Manchester United F.C. — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Manchester United F.C. have in Germany?
Manchester United F.C. has an estimated audience of 6,080,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manchester United F.C. fans?
32.0% of Manchester United F.C. fans are female, 68.0% are male, with an average age of 31.5 years.
Which brands do Manchester United F.C. fans like most?
Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (5.16×), UEFA Champions League (4.17×), and Transfermarkt (5.11×) over the country average.
Where do Manchester United F.C. fans live in Germany?
Manchester United F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,490,562), Bayern (reach 1,065,305), and Baden-Württemberg (reach 838,746). These three regions account for the largest share of the active audience.
What other brands do Manchester United F.C. fans also like?
Beyond Manchester United F.C. itself, the audience over-indexes on UEFA Champions League (4.17×), Transfermarkt (5.11×), Real Madrid C.F. (4.33×), and FC Barcelona (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.