Rascasse Audience Intelligence

Manchester United F.C. Audience in Germany

Name: Manchester United F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Manchester United F.C. in Germany — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 5,983,300 people in Germany.

#24among Soccer in Germany #16among Team in Germany #64in Sports

The average Manchester United F.C. fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (5.16× the country average).

Demographically, the Manchester United F.C. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manchester United F.C. fan in Germany is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manchester United F.C. profile in Germany.

Audience size

in Germany

Gender

32.0%♀

68.0% male

Age

31.5

average years

Country rank

#795

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Manchester United F.C. fans

32.0% are female, 68.0% are male, average age 31.5.

Fig. 02

Gender split

32.0%

Female

68.0%

Male

Demographic split for Manchester United F.C. audience in Germany
Metric	Value
Female	32.0%
Male	68.0%
Average age	31.5
Estimated audience size	5,983,300

Fig. 03

Age distribution

Age distribution of the Manchester United F.C. audience in Germany
Age bracket	Share	%
16-19		40%
20-29		24%
30-39		16%
40-49		12%
50+		8%

Fig. 04

Worldwide distribution

2.5%

of the worldwide Manchester United F.C. audience comes from Germany.

Worldwide audience distribution share by country for Manchester United F.C.
Country	Share
United Kingdom	12.7%
United States	7.1%
Indonesia	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester United F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manchester United F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~700K	1.51×
02	Berlin	~400K	1.34×
03	Hamburg	~200K	1.20×
04	Bremen	~60K	1.14×
05	Nordrhein-Westfalen	~1.5M	1.09×
06	Bayern	~1M	1.08×
07	Rheinland-Pfalz	~300K	1.02×
08	Baden-Württemberg	~800K	0.99×
09	Niedersachsen	~500K	0.91×
10	Schleswig-Holstein	~200K	0.87×
11	Mecklenburg-Vorpommern	~100K	0.85×
12	Brandenburg	~200K	0.84×
13	Sachsen	~200K	0.82×
14	Saarland	~60K	0.81×
15	Sachsen-Anhalt	~100K	0.80×
16	Thüringen	~100K	0.78×

Affinity by region — Manchester United F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester United F.C. audience
#	Interest	Category	×
01	UEFA Europa League	Sports	5.20×
02	FIFA World Cup	Sports	5.16×
03	Transfermarkt	Sports	5.11×
04	Cristiano Ronaldo	Sports	5.07×
05	Juventus F.C.	Sports	5.06×
06	Premier League	Sports	4.93×
07	Chelsea F.C.	Sports	4.67×
08	Manchester City F.C.	Sports	4.56×
09	FC Barcelona	Sports	4.49×
10	Real Madrid C.F.	Sports	4.33×
11	UEFA Champions League	Sports	4.17×
12	Serie A	Sports	4.00×
13	La Liga	Sports	3.75×
14	IHF World Men's Handball Championship	Sports	3.52×
15	Galatasaray S.K.	Sports	2.92×
16	SV Werder Bremen	Sports	2.39×
17	Bundesliga	Sports	2.33×
18	Borussia Dortmund	Sports	2.07×
19	FC Bayern Munich	Sports	1.76×
20	Sports	Sports	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Manchester United F.C. audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.08×
Community Orientation	OPEN	1.04×
Career Orientation	POWER	1.04×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Manchester United F.C. audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.65×
Pet Ownership	JOY	0.66×
Convenience Orientation	PREMIUM	0.66×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Manchester United F.C. have in Germany?

Manchester United F.C. has an estimated audience of 5,983,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Manchester United F.C. fans?

32.0% of Manchester United F.C. fans are female, 68.0% are male, with an average age of 31.5 years.

Which brands do Manchester United F.C. fans like most?

Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (5.16×), UEFA Champions League (4.17×), and Transfermarkt (5.11×) over the country average.

Where do Manchester United F.C. fans live in Germany?

Manchester United F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

What other brands do Manchester United F.C. fans also like?

Beyond Manchester United F.C. itself, the audience over-indexes on UEFA Champions League (4.17×), Transfermarkt (5.11×), Real Madrid C.F. (4.33×), and Premier League (4.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Manchester United F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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