Serie A Audience in Germany
Serie A has an estimated audience of 5,598,948 people in Germany. 37.1% are female, 62.9% are male, average age 33.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: FIFA World Cup, UEFA Champions League, Cricbuzz, Transfermarkt, Manchester City F.C..
The average Serie A fan in Germany is 33.0 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include FIFA World Cup, UEFA Champions League, Cricbuzz, with strongest over-indexing on FIFA World Cup (4.09× the country average). Demographically, the Serie A audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Serie A fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 33.0 |
| Estimated audience size | 5,598,948 |
Audience persona
The typical Serie A fan in Germany is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,531,755 | 2.01× |
| Nordrhein-Westfalen | 1,432,917 | 1.17× |
| Bayern | 1,298,972 | 1.44× |
| Hessen | 588,063 | 1.38× |
| Niedersachsen | 455,188 | 0.84× |
| Rheinland-Pfalz | 332,350 | 1.18× |
| Berlin | 296,499 | 1.18× |
| Sachsen | 175,040 | 0.64× |
| Schleswig-Holstein | 134,044 | 0.67× |
| Hamburg | 113,812 | 0.9× |
| Saarland | 104,507 | 1.52× |
| Brandenburg | 104,446 | 0.6× |
| Sachsen-Anhalt | 81,560 | 0.56× |
| Thüringen | 81,359 | 0.57× |
| Mecklenburg-Vorpommern | 57,211 | 0.54× |
| Bremen | 38,527 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 4.09× | Sports |
| UEFA Champions League | 3.28× | Sports |
| Cricbuzz | 17.3× | Sports |
| Transfermarkt | 3.87× | Sports |
| Manchester City F.C. | 5.56× | Sports |
| Real Madrid C.F. | 3.44× | Sports |
| Borussia Dortmund | 1.88× | Sports |
| FC Barcelona | 3.86× | Sports |
| UEFA Europa League | 4.24× | Sports |
| Premier League | 3.99× | Sports |
| Manchester United F.C. | 4.5× | Sports |
| Bundesliga | 2.29× | Sports |
| Juventus F.C. | 4.74× | Sports |
| A.C. Milan | 5.08× | Sports |
| Galatasaray S.K. | 2.58× | Sports |
| Inter Milan | 5.16× | Sports |
| Chelsea F.C. | 4.38× | Sports |
| FC Bayern Munich | 1.65× | Sports |
| SV Werder Bremen | 2.08× | Sports |
| La Liga | 3.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.25 |
| Social Media Usage | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.12 |
| Career Orientation | POWER | 1.11 |
| Risk Appetite | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 38.4% |
| Brazil | 9.2% |
| United States | 4.4% |
See Serie A audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Serie A have in Germany?
Serie A has an estimated audience of 5,598,948 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Serie A fans?
37.1% of Serie A fans are female, 62.9% are male, with an average age of 33.0 years.
Which brands do Serie A fans like most?
Serie A fans show strongest brand affinity for FIFA World Cup (4.09×), UEFA Champions League (3.28×), and Cricbuzz (17.3×) over the country average.
Where do Serie A fans live in Germany?
Serie A fans in Germany are most concentrated in Baden-Württemberg (reach 1,531,755), Nordrhein-Westfalen (reach 1,432,917), and Bayern (reach 1,298,972). These three regions account for the largest share of the active audience.
What other brands do Serie A fans also like?
Beyond Serie A itself, the audience over-indexes on UEFA Champions League (3.28×), Cricbuzz (17.3×), Transfermarkt (3.87×), and Manchester City F.C. (5.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.