Rascasse Audience Intelligence

Serie A Audience in Germany

A data profile of the people who buy, follow and care about Serie A in Germany — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 5,568,620 people in Germany.

#29among Soccer in Germany#13among Event in Germany#72in Sports

The average Serie A fan in Germany is 33.0 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include FIFA World Cup, UEFA Champions League, Cricbuzz, with strongest over-indexing on FIFA World Cup (4.09× the country average).

Demographically, the Serie A audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Serie A fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serie A profile in Germany.

Audience size
5.6M
in Germany
Gender
37.1%♀
62.9% male
Age
33.0
average years
Country rank
#900
Event in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serie A fans

37.1% are female, 62.9% are male, average age 33.0.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Serie A audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age33.0
Estimated audience size5,568,620
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Serie A audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Serie A audience comes from Germany.

Worldwide audience distribution share by country for Serie A
CountryShare
Italy37.5%
Brazil9.0%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serie A audience in Germany is strongest.

Fig. 05

Top regions by affinity

Serie A fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M2.01×
02Saarland~100K1.60×
03Bayern~1.5M1.41×
04Hessen~600K1.37×
05Rheinland-Pfalz~300K1.21×
06Nordrhein-Westfalen~1.5M1.14×
07Berlin~300K1.13×
08Hamburg~100K0.89×
09Bremen~40K0.84×
10Niedersachsen~400K0.82×
11Schleswig-Holstein~100K0.67×
12Sachsen~200K0.62×
13Brandenburg~100K0.60×
14Thüringen~80K0.58×
15Mecklenburg-Vorpommern~60K0.56×
16Sachsen-Anhalt~80K0.55×
Fig. 06

Affinity by region

Affinity by region — Serie A, Germany
0.55×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serie A audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serie A audience
#·InterestCategoryAffinity×
01CricbuzzSports17.30×
02Manchester City F.C.Sports5.56×
03Inter MilanSports5.16×
04A.C. MilanSports5.08×
05Juventus F.C.Sports4.74×
06Manchester United F.C.Sports4.50×
07Chelsea F.C.Sports4.38×
08UEFA Europa LeagueSports4.24×
09FIFA World CupSports4.09×
10Premier LeagueSports3.99×
11TransfermarktSports3.87×
12FC BarcelonaSports3.86×
13La LigaSports3.52×
14Real Madrid C.F.Sports3.44×
15UEFA Champions LeagueSports3.28×
16Galatasaray S.K.Sports2.58×
17BundesligaSports2.29×
18SV Werder BremenSports2.08×
19Borussia DortmundSports1.88×
20FC Bayern MunichSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serie A audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serie A audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.18×
Luxury OrientationPREMIUM1.14×
Need for SecurityCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serie A audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
DIY MentalityTHRILL0.81×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serie A have in Germany?

Serie A has an estimated audience of 5,568,620 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Serie A fans?

37.1% of Serie A fans are female, 62.9% are male, with an average age of 33.0 years.

03

Which brands do Serie A fans like most?

Serie A fans show strongest brand affinity for FIFA World Cup (4.09×), UEFA Champions League (3.28×), and Cricbuzz (17.3×) over the country average.

04

Where do Serie A fans live in Germany?

Serie A fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Serie A fans also like?

Beyond Serie A itself, the audience over-indexes on UEFA Champions League (3.28×), Cricbuzz (17.3×), Manchester City F.C. (5.56×), and Transfermarkt (3.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Serie A audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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