Serie A Audience in Italy
Serie A has an estimated audience of 58,030,133 people in Italy. 40.7% are female, 59.3% are male, average age 37.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Juventus F.C., FIFA World Cup, UEFA Champions League, A.C. Milan, Tuttosport.
The average Serie A fan in Italy is 37.7 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Juventus F.C., FIFA World Cup, UEFA Champions League, with strongest over-indexing on Juventus F.C. (1.58× the country average). Demographically, the Serie A audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Serie A fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 37.7 |
| Estimated audience size | 58,030,133 |
Audience persona
The typical Serie A fan in Italy is more male, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Juventus F.C..
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.19× |
| Lazio | 5,400,000 | 1.22× |
| Campania | 4,950,000 | 1.14× |
| Sicilia | 3,825,000 | 0.81× |
| Emilia-Romagna | 3,600,000 | 1.16× |
| Veneto | 3,487,500 | 1.03× |
| Piedmont | 3,262,500 | 1.13× |
| Puglia | 3,037,500 | 1.04× |
| Tuscany | 2,925,000 | 1.23× |
| Calabria | 1,350,000 | 0.9× |
| Liguria | 1,237,500 | 1.26× |
| Sardinia | 1,237,500 | 1.5× |
| Marche | 1,098,788 | 0.93× |
| Abruzzo | 971,550 | 0.87× |
| Friuli-Venezia Giulia | 831,600 | 1.01× |
| Trentino-Alto Adige/Südtirol | 749,013 | 0.68× |
| Umbria | 714,825 | 0.91× |
| Basilicata | 386,553 | 0.73× |
| Molise | 190,849 | 0.69× |
| Aosta Valley | 85,333 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Juventus F.C. | 1.58× | Sports |
| FIFA World Cup | 1.61× | Sports |
| UEFA Champions League | 1.72× | Sports |
| A.C. Milan | 1.71× | Sports |
| Tuttosport | 1.83× | Sports |
| La Gazzetta dello Sport | 1.55× | Sports |
| corriere dello sport | 1.8× | Sports |
| UEFA Europa League | 1.87× | Sports |
| Como 1907 | 1.59× | Sports |
| Bologna F.C. 1909 | 1.73× | Sports |
| ACF Fiorentina | 1.71× | Sports |
| Serie B | 1.56× | Sports |
| Cagliari Calcio | 1.8× | Sports |
| S.S. Lazio | 1.76× | Sports |
| Manchester City F.C. | 1.73× | Sports |
| Liverpool F.C. | 1.7× | Sports |
| Arsenal F.C. | 1.64× | Sports |
| Manchester United F.C. | 1.53× | Sports |
| Cristiano Ronaldo | 1.71× | Sports |
| La Liga | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Need for Security | CONSERVATISM | 0.96 |
| Sports Activity | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 38.4% |
| Brazil | 9.2% |
| United States | 4.4% |
See Serie A audiences in other countries
More Soccer audiences in Italy
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
- A.C. Milan (20,507,810)
Frequently asked questions
How many fans does Serie A have in Italy?
Serie A has an estimated audience of 58,030,133 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Serie A fans?
40.7% of Serie A fans are female, 59.3% are male, with an average age of 37.7 years.
Which brands do Serie A fans like most?
Serie A fans show strongest brand affinity for Juventus F.C. (1.58×), FIFA World Cup (1.61×), and UEFA Champions League (1.72×) over the country average.
Where do Serie A fans live in Italy?
Serie A fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,400,000), and Campania (reach 4,950,000). These three regions account for the largest share of the active audience.
What other brands do Serie A fans also like?
Beyond Serie A itself, the audience over-indexes on FIFA World Cup (1.61×), UEFA Champions League (1.72×), A.C. Milan (1.71×), and Tuttosport (1.83×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.