A data profile of the people who buy, follow and care about A.S. Roma in Italy — modelled from more than twelve digital signal sources. A.S. Roma has an estimated audience of 22,366,237 people in Italy.
The average A.S. Roma fan in Italy is 36.7 years old, more male, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include RomaToday, Frosinone Calcio, Metropolitan City of Rome Capital, with strongest over-indexing on RomaToday (2× the country average).
Demographically, the A.S. Roma audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical A.S. Roma fan in Italy is more male, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for RomaToday.
The key figures that characterise the A.S. Roma profile in Italy.
40.9% are female, 59.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 36.7 |
| Estimated audience size | 22,366,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide A.S. Roma audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 34.5% |
| Brazil | 5.2% |
| Indonesia | 4.9% |
Where the A.S. Roma audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 6.34× | |
| 02 | Umbria | ~500K | 1.26× | |
| 03 | Abruzzo | ~600K | 1.24× | |
| 04 | Sardinia | ~600K | 0.94× | |
| 05 | Lombardy | ~3.5M | 0.89× | |
| 06 | Marche | ~500K | 0.86× | |
| 07 | Puglia | ~1.5M | 0.83× | |
| 08 | Calabria | ~600K | 0.81× | |
| 09 | Campania | ~2M | 0.79× | |
| 10 | Tuscany | ~1M | 0.77× | |
| 11 | Emilia-Romagna | ~1.5M | 0.71× | |
| 12 | Molise | ~70K | 0.66× | |
| 13 | Basilicata | ~100K | 0.64× | |
| 14 | Sicilia | ~1M | 0.59× | |
| 15 | Liguria | ~300K | 0.51× | |
| 16 | Veneto | ~900K | 0.50× | |
| 17 | Piedmont | ~800K | 0.50× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.50× | |
| 19 | Friuli-Venezia Giulia | ~200K | 0.45× | |
| 20 | Aosta Valley | ~20K | 0.30× |
The strongest cross-interests of the A.S. Roma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IO VIVO A ROMA!!! | Topic | 2.15× | ||
| 02 | RomaToday | News | 2.00× | ||
| 03 | Metropolitan City of Rome Capital | Travel & Leisure | 1.95× | ||
| 04 | Anguillara Sabazia | Person | 1.94× | ||
| 05 | Mostre a Roma | Internet & Social Media | 1.92× | ||
| 06 | Ostia Antica | Travel & Leisure | 1.90× | ||
| 07 | Guidonia Montecelio | Travel & Leisure | 1.88× | ||
| 08 | Ariccia | Travel & Leisure | 1.87× | ||
| 09 | Palestrina | Music & Radio | 1.71× | ||
| 10 | Girl power | Politics & Society | 1.70× | ||
| 11 | Francesco Totti | Sports | 1.69× | ||
| 12 | Daniele De Rossi | Sports | 1.65× | ||
| 13 | Acrylic paint | Arts & Culture | 1.58× | ||
| 14 | Trastevere | Travel & Leisure | 1.58× | ||
| 15 | Terracina | Travel & Leisure | 1.55× | ||
| 16 | Frosinone Calcio | Sports | 1.54× | ||
| 17 | Matrimonio.com | Kids & Family | 1.54× | ||
| 18 | Newborn, Georgia | Travel & Leisure | 1.54× | ||
| 19 | Viterbo | Travel & Leisure | 1.51× | ||
| 20 | Fiumicino | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.09× | |
| Creativity | OPEN | 1.05× | |
| Community Orientation | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.87× |
A.S. Roma has an estimated audience of 22,366,237 people in Italy, concentrated in Lazio and Lombardy.
40.9% of A.S. Roma fans are female, 59.1% are male, with an average age of 36.7 years.
A.S. Roma fans show strongest brand affinity for RomaToday (2×), Frosinone Calcio (1.54×), and Metropolitan City of Rome Capital (1.95×) over the country average.
A.S. Roma fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~3.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond A.S. Roma itself, the audience over-indexes on Frosinone Calcio (1.54×), Metropolitan City of Rome Capital (1.95×), Matrimonio.com (1.54×), and Acrylic paint (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for A.S. Roma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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