A.S. Roma Audience in Italy
A.S. Roma has an estimated audience of 22,352,188 people in Italy. 40.9% are female, 59.1% are male, average age 36.7. Top regions: Lazio, Lombardy, Campania. Top brand affinities: RomaToday, Metropolitan City of Rome Capital, Frosinone Calcio, Matrimonio.com, Acrylic paint.
The average A.S. Roma fan in Italy is 36.7 years old, more male, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include RomaToday, Metropolitan City of Rome Capital, Frosinone Calcio, with strongest over-indexing on RomaToday (2× the country average). Demographically, the A.S. Roma audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of A.S. Roma fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 36.7 |
| Estimated audience size | 22,352,188 |
Audience persona
The typical A.S. Roma fan in Italy is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for RomaToday.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 5,400,000 | 6.35× |
| Lombardy | 3,512,524 | 0.89× |
| Campania | 1,975,462 | 0.79× |
| Emilia-Romagna | 1,300,561 | 0.71× |
| Puglia | 1,270,763 | 0.83× |
| Sicilia | 1,145,536 | 0.59× |
| Tuscany | 1,140,965 | 0.77× |
| Veneto | 884,002 | 0.5× |
| Piedmont | 830,561 | 0.5× |
| Abruzzo | 610,107 | 1.24× |
| Sardinia | 591,244 | 0.94× |
| Calabria | 551,349 | 0.81× |
| Marche | 479,744 | 0.86× |
| Umbria | 455,388 | 1.26× |
| Liguria | 317,100 | 0.51× |
| Trentino-Alto Adige/Südtirol | 208,604 | 0.49× |
| Friuli-Venezia Giulia | 186,355 | 0.44× |
| Basilicata | 128,750 | 0.63× |
| Molise | 69,313 | 0.65× |
| Aosta Valley | 13,772 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RomaToday | 2× | News |
| Metropolitan City of Rome Capital | 1.95× | Travel & Leisure |
| Frosinone Calcio | 1.54× | Sports |
| Matrimonio.com | 1.54× | Kids & Family |
| Acrylic paint | 1.58× | Arts & Culture |
| Anguillara Sabazia | 1.94× | |
| Trastevere | 1.58× | Travel & Leisure |
| Francesco Totti | 1.69× | Sports |
| Palestrina | 1.71× | Music & Radio |
| Viterbo | 1.51× | Travel & Leisure |
| Ostia Antica | 1.9× | Travel & Leisure |
| Terracina | 1.55× | Travel & Leisure |
| Girl power | 1.7× | Politics & Society |
| IO VIVO A ROMA!!! | 2.15× | |
| Newborn, Georgia | 1.54× | Travel & Leisure |
| Fiumicino | 1.5× | Travel & Leisure |
| Ariccia | 1.87× | Travel & Leisure |
| Daniele De Rossi | 1.65× | Sports |
| Guidonia Montecelio | 1.88× | Travel & Leisure |
| Mostre a Roma | 1.92× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.01 |
| Sports Activity | POWER | 1.01 |
| Social Media Usage | JOY | 1 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 35.1% |
| Brazil | 5.3% |
| Indonesia | 5.0% |
See A.S. Roma audiences in other countries
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- UEFA Champions League (21,779,750)
- A.C. Milan (20,507,810)
Frequently asked questions
How many fans does A.S. Roma have in Italy?
A.S. Roma has an estimated audience of 22,352,188 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of A.S. Roma fans?
40.9% of A.S. Roma fans are female, 59.1% are male, with an average age of 36.7 years.
Which brands do A.S. Roma fans like most?
A.S. Roma fans show strongest brand affinity for RomaToday (2×), Metropolitan City of Rome Capital (1.95×), and Frosinone Calcio (1.54×) over the country average.
Where do A.S. Roma fans live in Italy?
A.S. Roma fans in Italy are most concentrated in Lazio (reach 5,400,000), Lombardy (reach 3,512,524), and Campania (reach 1,975,462). These three regions account for the largest share of the active audience.
What other brands do A.S. Roma fans also like?
Beyond A.S. Roma itself, the audience over-indexes on Metropolitan City of Rome Capital (1.95×), Frosinone Calcio (1.54×), Matrimonio.com (1.54×), and Acrylic paint (1.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for A.S. Roma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.