A data profile of the people who buy, follow and care about RomaToday in Italy — modelled from more than twelve digital signal sources. RomaToday has an estimated audience of 8,563,336 people in Italy.
The average RomaToday fan in Italy is 42.6 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include A.S. Roma, S.S. Lazio, Il Messaggero, with strongest over-indexing on A.S. Roma (2× the country average).
Demographically, the RomaToday audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical RomaToday fan in Italy is balanced, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for A.S. Roma.
The key figures that characterise the RomaToday profile in Italy.
54.7% are female, 45.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.6 |
| Estimated audience size | 8,563,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide RomaToday audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.3% |
| Germany | 0.3% |
| Netherlands | 0.1% |
Where the RomaToday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 12.94× | |
| 02 | Abruzzo | ~200K | 0.88× | |
| 03 | Lombardy | ~1M | 0.72× | |
| 04 | Umbria | ~100K | 0.72× | |
| 05 | Molise | ~20K | 0.53× | |
| 06 | Calabria | ~100K | 0.47× | |
| 07 | Aosta Valley | ~10K | 0.46× | |
| 08 | Marche | ~100K | 0.45× | |
| 09 | Puglia | ~300K | 0.43× | |
| 10 | Sicilia | ~300K | 0.39× | |
| 11 | Sardinia | ~90K | 0.36× | |
| 12 | Basilicata | ~30K | 0.35× | |
| 13 | Tuscany | ~200K | 0.32× | |
| 14 | Campania | ~300K | 0.31× | |
| 15 | Trentino-Alto Adige/Südtirol | ~50K | 0.29× | |
| 16 | Emilia-Romagna | ~200K | 0.28× | |
| 17 | Liguria | ~60K | 0.23× | |
| 18 | Friuli-Venezia Giulia | ~40K | 0.21× | |
| 19 | Piedmont | ~100K | 0.18× | |
| 20 | Veneto | ~100K | 0.16× |
The strongest cross-interests of the RomaToday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.S. Lazio | Sports | 3.12× | ||
| 02 | A.S. Roma | Sports | 2.00× | ||
| 03 | Rai News24 | Movies & TV | 1.92× | ||
| 04 | Il Messaggero | News | 1.90× | ||
| 05 | Individualism | Politics & Society | 1.83× | ||
| 06 | La7 | Movies & TV | 1.76× | ||
| 07 | Cruise control | Cars & Mobility | 1.72× | ||
| 08 | Christmas market | Food & Beverages | 1.67× | ||
| 09 | Lottery | Games | 1.67× | ||
| 10 | Qatar Airways | Travel & Leisure | 1.67× | ||
| 11 | Virtual reality | Technology & Electronics | 1.57× | ||
| 12 | Masters Tournament | Sports | 1.57× | ||
| 13 | Weather forecasting | Home & Garden | 1.54× | ||
| 14 | Innovation | Business & Career | 1.52× | ||
| 15 | Low-cost carrier | Travel & Leisure | 1.52× | ||
| 16 | Valentino | Fashion & Accessoires | 1.52× | ||
| 17 | Retail banking | Business & Career | 1.52× | ||
| 18 | Stadium | Sports | 1.52× | ||
| 19 | Il Fatto Quotidiano | News | 1.51× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Travelling | THRILL | 0.71× | |
| DIY Mentality | THRILL | 0.82× |
RomaToday has an estimated audience of 8,563,336 people in Italy, concentrated in Lazio and Lombardy.
54.7% of RomaToday fans are female, 45.3% are male, with an average age of 42.6 years.
RomaToday fans show strongest brand affinity for A.S. Roma (2×), S.S. Lazio (3.12×), and Il Messaggero (1.9×) over the country average.
RomaToday fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~1M), and Campania (reach ~300K). These three regions account for the largest share of the active audience.
Beyond RomaToday itself, the audience over-indexes on S.S. Lazio (3.12×), Il Messaggero (1.9×), Il Fatto Quotidiano (1.51×), and Innovation (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for RomaToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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