RomaToday Audience in Italy
RomaToday has an estimated audience of 8,782,686 people in Italy. 54.7% are female, 45.3% are male, average age 42.6. Top regions: Lazio, Lombardy, Campania. Top brand affinities: A.S. Roma, Il Messaggero, S.S. Lazio, Il Fatto Quotidiano, Innovation.
The average RomaToday fan in Italy is 42.6 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include A.S. Roma, Il Messaggero, S.S. Lazio, with strongest over-indexing on A.S. Roma (2× the country average). Demographically, the RomaToday audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of RomaToday
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.6 |
| Estimated audience size | 8,782,686 |
Audience persona
The typical RomaToday fan in Italy is balanced, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for A.S. Roma.
RomaToday fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | ~5.5M | 12.94× |
| Lombardy | ~1M | 0.72× |
| Campania | ~300K | 0.31× |
| Sicilia | ~300K | 0.39× |
| Puglia | ~300K | 0.43× |
| Emilia-Romagna | ~200K | 0.28× |
| Tuscany | ~200K | 0.32× |
| Abruzzo | ~200K | 0.88× |
| Calabria | ~100K | 0.47× |
| Piedmont | ~100K | 0.18× |
| Veneto | ~100K | 0.16× |
| Umbria | ~100K | 0.72× |
| Marche | ~100K | 0.45× |
| Sardinia | ~90K | 0.36× |
| Liguria | ~60K | 0.23× |
| Trentino-Alto Adige/Südtirol | ~50K | 0.29× |
| Friuli-Venezia Giulia | ~40K | 0.21× |
| Basilicata | ~30K | 0.35× |
| Molise | ~20K | 0.53× |
| Aosta Valley | ~10K | 0.46× |
Top brand affinities of RomaToday fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| A.S. Roma | 2× | Sports |
| Il Messaggero | 1.9× | News |
| S.S. Lazio | 3.12× | Sports |
| Il Fatto Quotidiano | 1.51× | News |
| Innovation | 1.52× | Business & Career |
| Virtual reality | 1.57× | Technology & Electronics |
| Weather forecasting | 1.54× | Home & Garden |
| La7 | 1.76× | Movies & TV |
| Rail transport | 1.5× | Travel & Leisure |
| Low-cost carrier | 1.52× | Travel & Leisure |
| Individualism | 1.83× | Politics & Society |
| Rai News24 | 1.92× | Movies & TV |
| Valentino | 1.52× | Fashion & Accessoires |
| Christmas market | 1.67× | Food & Beverages |
| Lottery | 1.67× | Games |
| Retail banking | 1.52× | Business & Career |
| Stadium | 1.52× | Sports |
| Qatar Airways | 1.67× | Travel & Leisure |
| Cruise control | 1.72× | Cars & Mobility |
| Amnesty International | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| Convenience Orientation | PREMIUM | 1.39 |
| Individualism | JOY | 1.31 |
| Career Orientation | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 98.4% |
| Germany | 0.3% |
| Netherlands | 0.1% |
See RomaToday audiences in other countries
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Frequently asked questions
How many fans does RomaToday have in Italy?
RomaToday has an estimated audience of 8,782,686 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of RomaToday fans?
54.7% of RomaToday fans are female, 45.3% are male, with an average age of 42.6 years.
Which brands do RomaToday fans like most?
RomaToday fans show strongest brand affinity for A.S. Roma (2×), Il Messaggero (1.9×), and S.S. Lazio (3.12×) over the country average.
Where do RomaToday fans live in Italy?
RomaToday fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~1M), and Campania (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do RomaToday fans also like?
Beyond RomaToday itself, the audience over-indexes on Il Messaggero (1.9×), S.S. Lazio (3.12×), Il Fatto Quotidiano (1.51×), and Innovation (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for RomaToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.