A data profile of the people who buy, follow and care about Masters Tournament in Italy — modelled from more than twelve digital signal sources. Masters Tournament has an estimated audience of 1,368,007 people in Italy.
The average Masters Tournament fan in Italy is 39.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include U.S. Open (golf), Nature, Message in a Bottle (film), with strongest over-indexing on U.S. Open (golf) (9.72× the country average).
Demographically, the Masters Tournament audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Masters Tournament fan in Italy is more male, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for U.S. Open (golf).
The key figures that characterise the Masters Tournament profile in Italy.
26.6% are female, 73.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 39.9 |
| Estimated audience size | 1,368,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Masters Tournament audience comes from Italy.
| Country | Share |
|---|---|
| United States | 56.4% |
| United Kingdom | 8.7% |
| Canada | 6.3% |
Where the Masters Tournament audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5K | 1.05× | |
| 02 | Friuli-Venezia Giulia | <1K | 1.05× | |
| 03 | Tuscany | ~3K | 1.04× | |
| 04 | Liguria | ~1K | 1.04× | |
| 05 | Trentino-Alto Adige/Südtirol | <1K | 1.03× | |
| 06 | Umbria | <1K | 1.03× | |
| 07 | Aosta Valley | <1K | 1.02× | |
| 08 | Veneto | ~3K | 1.00× | |
| 09 | Calabria | ~1K | 1.00× | |
| 10 | Molise | <1K | 1.00× | |
| 11 | Sardinia | ~1K | 0.99× | |
| 12 | Marche | ~1K | 0.99× | |
| 13 | Abruzzo | <1K | 0.99× | |
| 14 | Basilicata | <1K | 0.99× | |
| 15 | Campania | ~4K | 0.98× | |
| 16 | Sicilia | ~3K | 0.97× | |
| 17 | Puglia | ~3K | 0.97× | |
| 18 | Emilia-Romagna | ~3K | 0.96× | |
| 19 | Piedmont | ~3K | 0.96× | |
| 20 | Lombardy | ~6K | 0.86× |
The strongest cross-interests of the Masters Tournament audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Open (golf) | Sports | 9.72× | ||
| 02 | Solidarity | Politics & Society | 2.45× | ||
| 03 | Sky TG24 | Movies & TV | 2.01× | ||
| 04 | Austria | Travel & Leisure | 1.83× | ||
| 05 | Volunteering | Politics & Society | 1.81× | ||
| 06 | Conad | Shopping | 1.71× | ||
| 07 | Subito.it | Shopping | 1.70× | ||
| 08 | Intesa Sanpaolo | Business & Career | 1.65× | ||
| 09 | Libero (newspaper) | News | 1.65× | ||
| 10 | La Stampa | News | 1.62× | ||
| 11 | SuperEnalotto | Games | 1.62× | ||
| 12 | 3BMeteo | News | 1.60× | ||
| 13 | Dagospia | News | 1.59× | ||
| 14 | Message in a Bottle (film) | Movies & TV | 1.58× | ||
| 15 | Books | Literature | 1.58× | ||
| 16 | Technology & Electronics | 1.56× | |||
| 17 | Friendship | Kids & Family | 1.55× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Il Giornale | News | 1.51× | ||
| 20 | Esselunga | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Sports Activity | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Extroversion | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.67× |
Masters Tournament has an estimated audience of 1,368,007 people in Italy, concentrated in Lombardy and Lazio.
26.6% of Masters Tournament fans are female, 73.4% are male, with an average age of 39.9 years.
Masters Tournament fans show strongest brand affinity for U.S. Open (golf) (9.72×), Nature (1.51×), and Message in a Bottle (film) (1.58×) over the country average.
Masters Tournament fans in Italy are most concentrated in Lombardy (reach ~6K), Lazio (reach ~5K), and Campania (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Masters Tournament itself, the audience over-indexes on Nature (1.51×), Message in a Bottle (film) (1.58×), Solidarity (2.45×), and Conad (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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