Tiger Woods Audience in United States

Tiger Woods logo

Tiger Woods has an estimated audience of 10,888,722 people in United States. 34.9% are female, 65.1% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: Golf ball, Golf equipment, Golf club, PGA Championship, Titleist.

The average Tiger Woods fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Golf ball, Golf equipment, Golf club, with strongest over-indexing on Golf ball (13.61× the country average). Demographically, the Tiger Woods audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Tiger Woods fans

Demographic split for Tiger Woods audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.0
Estimated audience size10,888,722

Audience persona

The typical Tiger Woods fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf ball.

Top regions in United States

Top regions ranked by reach for Tiger Woods in United States
RegionReachAffinity
California943,1140.79×
Florida867,7701.18×
Texas827,9850.88×
New York573,3720.94×
Ohio425,0811.27×
North Carolina424,3941.3×
Pennsylvania418,5351.14×
Georgia408,0541.22×
Illinois396,1371.09×
Michigan360,3991.27×
Virginia275,8651.04×
New Jersey268,8190.97×
Massachusetts249,5751.16×
Tennessee245,3211.12×
South Carolina240,7831.47×
Indiana237,0961.19×
Arizona212,8230.96×
Minnesota195,4941.25×
Maryland189,4221.01×
Wisconsin186,8951.14×
Washington181,0690.83×
Missouri177,0181.01×
Alabama174,6911.15×
Kentucky166,0111.22×
Colorado160,7960.94×
Louisiana126,6290.9×
Connecticut123,5511.13×
Oklahoma113,7320.94×
Oregon106,2080.85×
Iowa102,3781.14×
Nevada87,8670.83×
Kansas87,4641.02×
Mississippi78,8850.88×
Arkansas72,3280.81×
Utah70,9350.73×
Nebraska64,4731.18×
Hawaii46,1660.99×
West Virginia45,1640.89×
New Hampshire45,1511.05×
Idaho44,6210.82×
New Mexico38,2940.7×
Maine36,7240.94×
Rhode Island34,2250.99×
Washington, District of Columbia33,7451.03×
Montana27,1010.9×
Delaware26,2940.88×
South Dakota23,7380.94×
North Dakota21,3080.95×
Vermont15,2980.8×
Alaska11,5340.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiger Woods audience
BrandAffinityCategory
Golf ball13.61×Sports
Golf equipment12.89×Sports
Golf club11.59×Sports
PGA Championship12.5×Sports
Titleist18.82×Sports
The Open Championship12.68×Sports
Rory McIlroy14.29×Sports
Ryder Cup14.59×Sports
Golf Channel9.08×Sports
Callaway Golf Company17.47×Sports
PGA Tour7.17×Sports
Golf course5.49×Sports
Scottie Scheffler9.05×Sports
U.S. Open (golf)14.29×Sports
Jordan Spieth14.89×Sports
Brooks Koepka19.58×Sports
Bryson DeChambeau11.46×Sports
LPGA11.22×Sports
Justin Rose13.27×Sports
Las Vegas3.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiger Woods audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
Family OrientationCONSERVATISM1.28
TraditionCONSERVATISM1.19
Sports ActivityPOWER1.15
Quality AwarenessPREMIUM1.04
Risk AppetiteTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Tiger Woods
CountryShare
United States55.9%
United Kingdom6.9%
Canada6.6%

See Tiger Woods audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Tiger Woods have in United States?

Tiger Woods has an estimated audience of 10,888,722 people in United States, concentrated in California and Florida.

What is the gender split and age of Tiger Woods fans?

34.9% of Tiger Woods fans are female, 65.1% are male, with an average age of 36.0 years.

Which brands do Tiger Woods fans like most?

Tiger Woods fans show strongest brand affinity for Golf ball (13.61×), Golf equipment (12.89×), and Golf club (11.59×) over the country average.

Where do Tiger Woods fans live in United States?

Tiger Woods fans in United States are most concentrated in California (reach 943,114), Florida (reach 867,770), and Texas (reach 827,985). These three regions account for the largest share of the active audience.

What other brands do Tiger Woods fans also like?

Beyond Tiger Woods itself, the audience over-indexes on Golf equipment (12.89×), Golf club (11.59×), PGA Championship (12.5×), and Titleist (18.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiger Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.