Rascasse Audience Intelligence

Callaway Golf Company Target Market in United States

A data profile of the people who buy, follow and care about Callaway Golf Company in United States — modelled from more than twelve digital signal sources. Callaway Golf Company has an estimated audience of 6,642,402 people in United States.

#544among Brand in United States#438in Sports

The average Callaway Golf Company fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Masters Tournament, PGA Championship, Golf course, with strongest over-indexing on Masters Tournament (2.59× the country average).

Demographically, the Callaway Golf Company audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Callaway Golf Company fan in United States is more male, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Callaway Golf Company profile in United States.

Audience size
6.6M
in United States
Gender
24.0%♀
76.0% male
Age
41.1
average years
Country rank
#5246
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Callaway Golf Company

24.0% are female, 76.0% are male, average age 41.1.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Callaway Golf Company audience in United States
MetricValue
Female24.0%
Male76.0%
Average age41.1
Estimated audience size6,642,402
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Callaway Golf Company audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

83.2%

of the worldwide Callaway Golf Company audience comes from United States.

Worldwide audience distribution share by country for Callaway Golf Company
CountryShare
United States83.2%
Canada8.8%
Taiwan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Callaway Golf Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Callaway Golf Company customers by region in United States
#RegionReachAffinity×
01Hawaii~50K1.84×
02North Dakota~20K1.60×
03Nebraska~50K1.46×
04Montana~20K1.30×
05South Carolina~100K1.25×
06Idaho~40K1.25×
07New Hampshire~30K1.23×
08Missouri~100K1.21×
09Kansas~60K1.20×
10Alabama~100K1.16×
11South Dakota~20K1.16×
12Massachusetts~200K1.15×
13Wyoming~10K1.15×
14Iowa~60K1.13×
15Kentucky~90K1.09×
16Connecticut~70K1.08×
17Utah~60K1.08×
18Arkansas~60K1.08×
19Michigan~200K1.02×
20Colorado~100K1.02×
21Vermont~10K1.02×
22West Virginia~30K1.00×
23Maine~20K1.00×
24Tennessee~100K0.99×
25Ohio~200K0.98×
26Indiana~100K0.96×
27Wisconsin~100K0.96×
28Texas~500K0.95×
29North Carolina~200K0.95×
30California~700K0.94×
31Georgia~200K0.94×
32Oklahoma~70K0.91×
33Florida~400K0.90×
34Mississippi~50K0.90×
35Minnesota~80K0.88×
36Louisiana~80K0.88×
37Pennsylvania~200K0.87×
38Arizona~100K0.86×
39Rhode Island~20K0.85×
40Illinois~200K0.84×
41Delaware~20K0.84×
42Oregon~60K0.81×
43Alaska~10K0.80×
44New Mexico~30K0.79×
45Virginia~100K0.78×
46Washington~100K0.76×
47New Jersey~100K0.73×
48Nevada~50K0.71×
49New York~200K0.61×
50Maryland~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Callaway Golf Company, United States
0.59×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Callaway Golf Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Callaway Golf Company audience
#·InterestCategoryAffinity×
01TitleistSports2.75×
02Rory McIlroySports2.65×
03The Open ChampionshipSports2.60×
04Masters TournamentSports2.59×
05PGA ChampionshipSports2.56×
06Ryder CupSports2.49×
07Tiger WoodsSports2.35×
08Scottie SchefflerSports2.23×
09Duck huntingSports2.19×
10Golf courseSports1.85×
11PGA TourSports1.81×
12Golf ballSports1.73×
13Golf ChannelSports1.66×
14Discount TireShopping1.64×
15Golf clubSports1.61×
16TwitchGames1.60×
17Cabela'sSports1.57×
18Turkey huntingSports1.55×
19NBA playoffsSports1.51×
20Golf equipmentSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Callaway Golf Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Callaway Golf Company audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
MindfulnessBALANCE0.95×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Callaway Golf Company audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Convenience OrientationPREMIUM0.69×
TravellingTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Callaway Golf Company's target market in United States?

Callaway Golf Company's target market in United States covers an estimated 6,642,402 people, concentrated in California and Texas.

02

What is the gender split and age of Callaway Golf Company customers?

24.0% of the Callaway Golf Company audience are female, 76.0% are male, with an average age of 41.1 years.

03

Which brands do Callaway Golf Company fans like most?

Callaway Golf Company fans show strongest brand affinity for Masters Tournament (2.59×), PGA Championship (2.56×), and Golf course (1.85×) over the country average.

04

Where do Callaway Golf Company fans live in United States?

Callaway Golf Company fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Callaway Golf Company fans also like?

Beyond Callaway Golf Company itself, the audience over-indexes on PGA Championship (2.56×), Golf course (1.85×), PGA Tour (1.81×), and The Open Championship (2.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Callaway Golf Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Callaway Golf Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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