Callaway Golf Company Audience in United States

Callaway Golf Company logo

Callaway Golf Company has an estimated audience of 6,650,087 people in United States. 24.0% are female, 76.0% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: PGA Championship, Golf course, PGA Tour, The Open Championship, Duck hunting.

The average Callaway Golf Company fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PGA Championship, Golf course, PGA Tour, with strongest over-indexing on PGA Championship (2.56× the country average). Demographically, the Callaway Golf Company audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Callaway Golf Company fans

Demographic split for Callaway Golf Company audience in United States
MetricValue
Female24.0%
Male76.0%
Average age41.1
Estimated audience size6,650,087

Audience persona

The typical Callaway Golf Company fan in United States is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for PGA Championship.

Top regions in United States

Top regions ranked by reach for Callaway Golf Company in United States
RegionReachAffinity
California706,9410.97×
Texas576,3851.01×
Florida430,4500.96×
New York242,8530.65×
Ohio211,1091.03×
North Carolina204,5151.02×
Georgia202,8560.99×
Illinois197,0770.89×
Pennsylvania196,0210.88×
Michigan187,0621.08×
Massachusetts151,5371.16×
Tennessee134,1411.01×
Virginia131,1260.81×
Missouri130,5231.22×
South Carolina129,0671.29×
New Jersey127,6330.75×
Arizona125,6520.93×
Indiana124,7521.03×
Colorado113,1061.08×
Washington101,5250.76×
Alabama99,4871.07×
Wisconsin98,7760.99×
Minnesota88,6630.93×
Kentucky88,6271.06×
Louisiana72,4200.84×
Connecticut72,3441.08×
Oklahoma71,7920.97×
Utah64,8831.09×
Maryland64,3920.56×
Iowa63,3851.16×
Oregon61,4180.81×
Kansas59,3041.13×
Arkansas57,5381.05×
Hawaii54,2471.9×
Mississippi48,6740.89×
Nebraska47,5591.43×
Nevada46,8980.73×
Idaho41,5131.24×
New Hampshire34,0021.3×
West Virginia29,4450.95×
Montana24,2471.31×
New Mexico24,1560.72×
Maine23,2840.98×
North Dakota20,7191.52×
South Dakota19,1371.24×
Rhode Island16,8270.79×
Delaware13,3690.73×
Wyoming11,1421.13×
Vermont10,6090.91×
Alaska8,3340.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Callaway Golf Company audience
BrandAffinityCategory
PGA Championship2.56×Sports
Golf course1.85×Sports
PGA Tour1.81×Sports
The Open Championship2.6×Sports
Duck hunting2.19×Sports
Rory McIlroy2.65×Sports
Golf club1.61×Sports
NBA playoffs1.51×Sports
Twitch1.6×Games
Golf ball1.73×Sports
Golf Channel1.66×Sports
Ryder Cup2.49×Sports
Discount Tire1.64×Shopping
Cabela's1.57×Sports
Golf equipment1.5×Sports
Turkey hunting1.55×Sports
Titleist2.75×Sports
Tiger Woods2.35×Sports
Scottie Scheffler2.23×Sports
Anime convention1.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Callaway Golf Company audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
Family OrientationCONSERVATISM1.73
Risk AppetiteTHRILL1.58
Sports ActivityPOWER1.54
LGBTQ+ IdentityOPEN1.39
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Callaway Golf Company
CountryShare
United States83.3%
Canada8.7%
Taiwan1.5%

See Callaway Golf Company audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Callaway Golf Company have in United States?

Callaway Golf Company has an estimated audience of 6,650,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Callaway Golf Company fans?

24.0% of Callaway Golf Company fans are female, 76.0% are male, with an average age of 41.1 years.

Which brands do Callaway Golf Company fans like most?

Callaway Golf Company fans show strongest brand affinity for PGA Championship (2.56×), Golf course (1.85×), and PGA Tour (1.81×) over the country average.

Where do Callaway Golf Company fans live in United States?

Callaway Golf Company fans in United States are most concentrated in California (reach 706,941), Texas (reach 576,385), and Florida (reach 430,450). These three regions account for the largest share of the active audience.

What other brands do Callaway Golf Company fans also like?

Beyond Callaway Golf Company itself, the audience over-indexes on Golf course (1.85×), PGA Tour (1.81×), The Open Championship (2.6×), and Duck hunting (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Callaway Golf Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.