Rascasse Audience Intelligence

Titleist Target Market in United States

A data profile of the people who buy, follow and care about Titleist in United States — modelled from more than twelve digital signal sources. Titleist has an estimated audience of 8,018,988 people in United States.

#10among Golf in United States#460among Brand in United States#353in Sports

The average Titleist fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Open Championship, PGA Championship, Rory McIlroy, with strongest over-indexing on The Open Championship (5.11× the country average).

Demographically, the Titleist audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Titleist fan in United States is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for The Open Championship.

Category: Sports · Type: Brand · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Titleist profile in United States.

Audience size
8M
in United States
Gender
32.9%♀
67.1% male
Age
35.8
average years
Country rank
#4419
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Titleist

32.9% are female, 67.1% are male, average age 35.8.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Titleist audience in United States
MetricValue
Female32.9%
Male67.1%
Average age35.8
Estimated audience size8,018,988
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Titleist audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

58.4%

of the worldwide Titleist audience comes from United States.

Worldwide audience distribution share by country for Titleist
CountryShare
United States58.4%
United Kingdom9.5%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Titleist audience in United States is strongest.

Fig. 05

Top regions by affinity

Titleist customers by region in United States
#RegionReachAffinity×
01North Dakota~30K1.60×
02Massachusetts~200K1.46×
03Nebraska~60K1.45×
04Hawaii~50K1.41×
05Iowa~90K1.39×
06South Dakota~20K1.33×
07Rhode Island~30K1.25×
08Utah~90K1.23×
09Minnesota~100K1.18×
10South Carolina~100K1.17×
11Kentucky~100K1.17×
12New Hampshire~40K1.16×
13Connecticut~90K1.14×
14Montana~30K1.14×
15Michigan~200K1.12×
16North Carolina~300K1.10×
17Alabama~100K1.10×
18Tennessee~200K1.08×
19Kansas~70K1.08×
20Idaho~40K1.07×
21Wyoming~10K1.04×
22Wisconsin~100K1.02×
23Arkansas~70K1.01×
24Indiana~100K0.99×
25Missouri~100K0.99×
26Colorado~100K0.99×
27Oklahoma~90K0.99×
28West Virginia~40K0.95×
29Illinois~200K0.94×
30Ohio~200K0.94×
31Pennsylvania~200K0.93×
32Georgia~200K0.93×
33Maine~30K0.93×
34Mississippi~60K0.91×
35California~800K0.90×
36Vermont~10K0.89×
37Arizona~100K0.85×
38Florida~500K0.84×
39Louisiana~90K0.83×
40Texas~600K0.82×
41Washington~100K0.82×
42Virginia~200K0.81×
43Oregon~70K0.76×
44New Jersey~100K0.73×
45New York~300K0.71×
46New Mexico~30K0.71×
47Washington, District of Columbia~20K0.68×
48Nevada~50K0.67×
49Delaware~10K0.67×
50Maryland~90K0.64×
Fig. 06

Affinity by region

Affinity by region — Titleist, United States
0.64×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Titleist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Titleist audience
#·InterestCategoryAffinity×
01Rory McIlroySports5.82×
02The Open ChampionshipSports5.11×
03MSC CruisesTravel & Leisure5.09×
04Ryder CupSports4.95×
05Backcountry skiingSports4.60×
06Royal Caribbean Cruises Ltd.Travel & Leisure4.32×
07PGA ChampionshipSports4.31×
08US Open (tennis)Sports4.24×
09WakeboardingSports3.77×
10Scottie SchefflerSports3.52×
11Fox huntingSports3.33×
12SnowboardSports3.20×
13PGA TourSports3.08×
14Alpine skiingSports3.07×
15Masters TournamentSports3.06×
16Golf ChannelSports2.86×
17Golf courseSports2.84×
18MLBSports1.63×
19Eastern Time ZonePolitics & Society1.61×
20AdventureTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Titleist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Titleist audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
Luxury OrientationPREMIUM1.15×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Titleist audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Need for SecurityCONSERVATISM0.60×
SpiritualityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Titleist's target market in United States?

Titleist's target market in United States covers an estimated 8,018,988 people, concentrated in California and Texas.

02

What is the gender split and age of Titleist customers?

32.9% of the Titleist audience are female, 67.1% are male, with an average age of 35.8 years.

03

Which brands do Titleist fans like most?

Titleist fans show strongest brand affinity for The Open Championship (5.11×), PGA Championship (4.31×), and Rory McIlroy (5.82×) over the country average.

04

Where do Titleist fans live in United States?

Titleist fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Titleist fans also like?

Beyond Titleist itself, the audience over-indexes on PGA Championship (4.31×), Rory McIlroy (5.82×), PGA Tour (3.08×), and Backcountry skiing (4.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Titleist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Titleist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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