Titleist Audience in United States

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Titleist has an estimated audience of 7,991,181 people in United States. 32.9% are female, 67.1% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Rory McIlroy, The Open Championship, PGA Championship, PGA Tour, Backcountry skiing.

The average Titleist fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rory McIlroy, The Open Championship, PGA Championship, with strongest over-indexing on Rory McIlroy (5.82× the country average). Demographically, the Titleist audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Golf

Demographics of Titleist fans

Demographic split for Titleist audience in United States
MetricValue
Female32.9%
Male67.1%
Average age35.8
Estimated audience size7,991,181

Audience persona

The typical Titleist fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Rory McIlroy.

Top regions in United States

Top regions ranked by reach for Titleist in United States
RegionReachAffinity
California870,8530.99×
Texas572,9470.83×
Florida466,1010.86×
New York323,5720.72×
North Carolina271,2911.13×
Illinois264,4240.99×
Pennsylvania258,1840.96×
Ohio244,7500.99×
Michigan242,3371.16×
Massachusetts241,1921.53×
Georgia238,5130.97×
Tennessee173,8141.08×
Virginia163,5480.84×
New Jersey156,3800.77×
Indiana147,7741.01×
South Carolina143,4031.19×
Arizona140,9540.86×
Washington140,5920.88×
Minnesota138,9201.21×
Missouri132,5641.03×
Colorado130,8531.04×
Alabama127,4571.14×
Wisconsin122,9121.02×
Kentucky114,1551.14×
Connecticut93,3361.16×
Maryland88,3260.64×
Iowa88,1061.34×
Utah84,9221.19×
Oklahoma84,1620.95×
Louisiana80,8310.78×
Oregon74,0950.81×
Kansas67,6171.07×
Arkansas62,8890.96×
Mississippi57,9370.88×
Nebraska55,0941.37×
Nevada50,9380.66×
Hawaii49,7451.45×
Idaho42,4161.06×
New Hampshire37,8891.2×
West Virginia32,5010.87×
Rhode Island32,4671.28×
Maine26,5770.93×
New Mexico26,3740.66×
North Dakota25,3721.55×
Montana23,7701.07×
South Dakota22,6251.22×
Washington, District of Columbia16,9050.7×
Delaware13,4780.61×
Vermont11,9950.85×
Wyoming11,2380.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Titleist audience
BrandAffinityCategory
Rory McIlroy5.82×Sports
The Open Championship5.11×Sports
PGA Championship4.31×Sports
PGA Tour3.08×Sports
Backcountry skiing4.6×Sports
Ryder Cup4.95×Sports
Golf course2.84×Sports
Royal Caribbean Cruises Ltd.4.32×Travel & Leisure
Fox hunting3.33×Sports
Golf Channel2.86×Sports
Adventure1.59×Travel & Leisure
Wakeboarding3.77×Sports
MLB1.63×Sports
Alpine skiing3.07×Sports
Snowboard3.2×Sports
MSC Cruises5.09×Travel & Leisure
Eastern Time Zone1.61×Politics & Society
US Open (tennis)4.24×Sports
Kansas City Chiefs2.46×Sports
Scottie Scheffler3.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Titleist audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Family OrientationCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.43
Sports ActivityPOWER1.4
Early Adopter MentalityPOWER1.22
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Titleist
CountryShare
United States58.4%
United Kingdom9.5%
Canada6.6%

See Titleist audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Titleist have in United States?

Titleist has an estimated audience of 7,991,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Titleist fans?

32.9% of Titleist fans are female, 67.1% are male, with an average age of 35.8 years.

Which brands do Titleist fans like most?

Titleist fans show strongest brand affinity for Rory McIlroy (5.82×), The Open Championship (5.11×), and PGA Championship (4.31×) over the country average.

Where do Titleist fans live in United States?

Titleist fans in United States are most concentrated in California (reach 870,853), Texas (reach 572,947), and Florida (reach 466,101). These three regions account for the largest share of the active audience.

What other brands do Titleist fans also like?

Beyond Titleist itself, the audience over-indexes on The Open Championship (5.11×), PGA Championship (4.31×), PGA Tour (3.08×), and Backcountry skiing (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Titleist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.