Rascasse Audience Intelligence

Royal Caribbean Cruises Ltd. Target Market in United States

A data profile of the people who buy, follow and care about Royal Caribbean Cruises Ltd. in United States — modelled from more than twelve digital signal sources. Royal Caribbean Cruises Ltd. has an estimated audience of 14,209,376 people in United States.

#1among Cruises in United States#237among Brand in United States#221in Travel & Leisure

The average Royal Caribbean Cruises Ltd. fan in United States is 41.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include MSC Cruises, Google Flights, Princess Cruises, with strongest over-indexing on MSC Cruises (15.2× the country average).

Demographically, the Royal Caribbean Cruises Ltd. audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Caribbean Cruises Ltd. fan in United States is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for MSC Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Caribbean Cruises Ltd. profile in United States.

Audience size
14.2M
in United States
Gender
66.3%♀
33.7% male
Age
41.3
average years
Country rank
#2464
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Caribbean Cruises Ltd.

66.3% are female, 33.7% are male, average age 41.3.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Royal Caribbean Cruises Ltd. audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.3
Estimated audience size14,209,376
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Royal Caribbean Cruises Ltd. audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Royal Caribbean Cruises Ltd. audience comes from United States.

Worldwide audience distribution share by country for Royal Caribbean Cruises Ltd.
CountryShare
United States53.6%
United Kingdom7.4%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Caribbean Cruises Ltd. audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Caribbean Cruises Ltd. customers by region in United States
#RegionReachAffinity×
01Florida~3M3.25×
02South Carolina~300K1.62×
03Georgia~700K1.53×
04Delaware~60K1.50×
05Maryland~300K1.36×
06New Jersey~500K1.33×
07Tennessee~400K1.29×
08North Carolina~500K1.27×
09Alabama~200K1.24×
10Rhode Island~50K1.21×
11Utah~100K1.20×
12Texas~1.5M1.19×
13Pennsylvania~600K1.19×
14West Virginia~80K1.19×
15Ohio~500K1.17×
16Louisiana~200K1.17×
17Kentucky~200K1.16×
18Oklahoma~200K1.16×
19Alaska~30K1.16×
20Virginia~400K1.15×
21Connecticut~200K1.13×
22Michigan~400K1.12×
23New Hampshire~60K1.12×
24Arkansas~100K1.07×
25Indiana~300K1.03×
26New York~800K1.01×
27Missouri~200K0.91×
28Mississippi~100K0.90×
29Maine~40K0.88×
30Nevada~100K0.87×
31Kansas~90K0.85×
32Massachusetts~200K0.82×
33Idaho~50K0.77×
34Wisconsin~200K0.76×
35Arizona~200K0.75×
36Illinois~300K0.73×
37Iowa~80K0.71×
38Minnesota~100K0.70×
39Colorado~100K0.67×
40Vermont~20K0.66×
41Nebraska~50K0.65×
42North Dakota~20K0.65×
43Washington, District of Columbia~30K0.64×
44California~1M0.62×
45New Mexico~40K0.62×
46South Dakota~20K0.57×
47Washington~200K0.56×
48Montana~20K0.48×
49Oregon~80K0.47×
50Hawaii~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Royal Caribbean Cruises Ltd., United States
0.45×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Caribbean Cruises Ltd. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Caribbean Cruises Ltd. audience
#·InterestCategoryAffinity×
01Celebrity CruisesTravel & Leisure16.25×
02Windstar CruisesTravel & Leisure15.99×
03Oceania CruisesTravel & Leisure15.41×
04MSC CruisesTravel & Leisure15.20×
05Princess CruisesTravel & Leisure14.90×
06Crystal CruisesTravel & Leisure14.83×
07Silversea CruisesTravel & Leisure14.69×
08Royal Caribbean InternationalTravel & Leisure14.38×
09American Cruise LinesTravel & Leisure13.47×
10Norwegian Cruise LineTravel & Leisure12.44×
11Viking CruisesTravel & Leisure12.10×
12Carnival Cruise LinesTravel & Leisure11.03×
13Carnival Cruise LineTravel & Leisure7.80×
14Carnival CruisesTravel & Leisure7.36×
15Magic KingdomGames7.26×
16OahuTravel & Leisure7.14×
17Google FlightsTravel & Leisure6.47×
18Caribbean SeaTravel & Leisure5.86×
19ShipTravel & Leisure5.58×
20American AirlinesTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Caribbean Cruises Ltd. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Caribbean Cruises Ltd. audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
Quality AwarenessPREMIUM1.58×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Caribbean Cruises Ltd. audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
ExtroversionTHRILL0.96×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Caribbean Cruises Ltd.'s target market in United States?

Royal Caribbean Cruises Ltd.'s target market in United States covers an estimated 14,209,376 people, concentrated in Florida and Texas.

02

What is the gender split and age of Royal Caribbean Cruises Ltd. customers?

66.3% of the Royal Caribbean Cruises Ltd. audience are female, 33.7% are male, with an average age of 41.3 years.

03

Which brands do Royal Caribbean Cruises Ltd. fans like most?

Royal Caribbean Cruises Ltd. fans show strongest brand affinity for MSC Cruises (15.2×), Google Flights (6.47×), and Princess Cruises (14.9×) over the country average.

04

Where do Royal Caribbean Cruises Ltd. fans live in United States?

Royal Caribbean Cruises Ltd. fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Royal Caribbean Cruises Ltd. fans also like?

Beyond Royal Caribbean Cruises Ltd. itself, the audience over-indexes on Google Flights (6.47×), Princess Cruises (14.9×), Celebrity Cruises (16.25×), and Norwegian Cruise Line (12.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Caribbean Cruises Ltd.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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