Royal Caribbean Cruises Ltd. Audience in United States

Royal Caribbean Cruises Ltd. logo

Royal Caribbean Cruises Ltd. has an estimated audience of 13,902,028 people in United States. 66.3% are female, 33.7% are male, average age 41.3. Top regions: Florida, Texas, California. Top brand affinities: MSC Cruises, Google Flights, Princess Cruises, Celebrity Cruises, Norwegian Cruise Line.

The average Royal Caribbean Cruises Ltd. fan in United States is 41.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include MSC Cruises, Google Flights, Princess Cruises, with strongest over-indexing on MSC Cruises (15.2× the country average). Demographically, the Royal Caribbean Cruises Ltd. audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Royal Caribbean Cruises Ltd. fans

Demographic split for Royal Caribbean Cruises Ltd. audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.3
Estimated audience size13,902,028

Audience persona

The typical Royal Caribbean Cruises Ltd. fan in United States is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for MSC Cruises.

Top regions in United States

Top regions ranked by reach for Royal Caribbean Cruises Ltd. in United States
RegionReachAffinity
Florida3,742,0263.98×
Texas1,151,1580.96×
California1,141,7130.75×
New York900,1921.16×
Georgia592,7981.38×
Pennsylvania490,8471.05×
North Carolina485,7591.16×
New Jersey480,9881.36×
Ohio435,3401.02×
Virginia410,1331.21×
Illinois351,9140.76×
Michigan349,3200.96×
Tennessee312,8971.12×
Maryland293,1841.23×
South Carolina286,1121.37×
Massachusetts279,3791.02×
Washington244,3250.88×
Indiana243,6410.96×
Missouri211,3490.94×
Louisiana193,4091.08×
Arizona193,3760.68×
Kentucky185,9931.07×
Alabama180,8440.93×
Connecticut168,1311.21×
Colorado146,8940.67×
Wisconsin144,6040.69×
Oklahoma143,8690.93×
Minnesota129,1970.65×
Nevada127,4890.95×
Arkansas123,6091.08×
Mississippi112,6830.98×
Utah106,0580.85×
Kansas103,8560.95×
Oregon102,8620.65×
Iowa73,7690.64×
Alaska61,3502.06×
West Virginia58,2420.9×
Idaho53,7830.77×
New Hampshire53,3210.97×
Hawaii52,8050.88×
Rhode Island50,8441.15×
Delaware47,8381.25×
Nebraska45,0340.65×
Maine45,0250.9×
New Mexico42,8510.61×
Washington, District of Columbia27,8820.67×
Montana19,0000.49×
North Dakota16,2310.57×
South Dakota15,9750.5×
Vermont15,1920.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Caribbean Cruises Ltd. audience
BrandAffinityCategory
MSC Cruises15.2×Travel & Leisure
Google Flights6.47×Travel & Leisure
Princess Cruises14.9×Travel & Leisure
Celebrity Cruises16.25×Travel & Leisure
Norwegian Cruise Line12.44×Travel & Leisure
Royal Caribbean International14.38×Travel & Leisure
Carnival Cruises7.36×Travel & Leisure
Ship5.58×Travel & Leisure
Carnival Cruise Lines11.03×Travel & Leisure
Viking Cruises12.1×Travel & Leisure
Crystal Cruises14.83×Travel & Leisure
Oceania Cruises15.41×Travel & Leisure
Magic Kingdom7.26×Games
Oahu7.14×Travel & Leisure
American Cruise Lines13.47×Travel & Leisure
Caribbean Sea5.86×Travel & Leisure
Silversea Cruises14.69×Travel & Leisure
Windstar Cruises15.99×Travel & Leisure
Carnival Cruise Line7.8×Travel & Leisure
Cruises2.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Caribbean Cruises Ltd. audience
TraitClusterScore
TravellingTHRILL1.56
IndulgenceJOY1.54
PatriotismCONSERVATISM1.51
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.27
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Royal Caribbean Cruises Ltd.
CountryShare
United States53.7%
United Kingdom7.4%
Australia4.6%

See Royal Caribbean Cruises Ltd. audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Royal Caribbean Cruises Ltd. have in United States?

Royal Caribbean Cruises Ltd. has an estimated audience of 13,902,028 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Royal Caribbean Cruises Ltd. fans?

66.3% of Royal Caribbean Cruises Ltd. fans are female, 33.7% are male, with an average age of 41.3 years.

Which brands do Royal Caribbean Cruises Ltd. fans like most?

Royal Caribbean Cruises Ltd. fans show strongest brand affinity for MSC Cruises (15.2×), Google Flights (6.47×), and Princess Cruises (14.9×) over the country average.

Where do Royal Caribbean Cruises Ltd. fans live in United States?

Royal Caribbean Cruises Ltd. fans in United States are most concentrated in Florida (reach 3,742,026), Texas (reach 1,151,158), and California (reach 1,141,713). These three regions account for the largest share of the active audience.

What other brands do Royal Caribbean Cruises Ltd. fans also like?

Beyond Royal Caribbean Cruises Ltd. itself, the audience over-indexes on Google Flights (6.47×), Princess Cruises (14.9×), Celebrity Cruises (16.25×), and Norwegian Cruise Line (12.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Caribbean Cruises Ltd.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.