Oceania Cruises Audience in United States

Oceania Cruises logo

Oceania Cruises has an estimated audience of 1,569,425 people in United States. 58.1% are female, 41.9% are male, average age 51.2. Top regions: Florida, California, Texas. Top brand affinities: Royal Caribbean Cruises Ltd., MSC Cruises, Viking Cruises, Celebrity Cruises, Crystal Cruises.

The average Oceania Cruises fan in United States is 51.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Royal Caribbean Cruises Ltd., MSC Cruises, Viking Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (15.37× the country average). Demographically, the Oceania Cruises audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Oceania Cruises fans

Demographic split for Oceania Cruises audience in United States
MetricValue
Female58.1%
Male41.9%
Average age51.2
Estimated audience size1,569,425

Audience persona

The typical Oceania Cruises fan in United States is more female, around 51.2 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Top regions in United States

Top regions ranked by reach for Oceania Cruises in United States
RegionReachAffinity
Florida279,6802.63×
California197,5561.14×
Texas113,4930.84×
New York94,0661.07×
Pennsylvania52,1600.99×
Georgia51,7281.07×
Arizona51,0691.59×
New Jersey49,1931.23×
North Carolina48,2111.02×
Illinois43,2700.83×
Virginia41,0381.07×
Ohio40,9740.85×
South Carolina37,6081.59×
Washington37,1931.18×
Michigan32,8610.8×
Massachusetts32,6441.06×
Colorado30,3011.22×
Tennessee27,4430.87×
Maryland26,8020.99×
Missouri22,4510.89×
Connecticut19,9311.27×
Minnesota19,9120.89×
Indiana19,5180.68×
Wisconsin19,4290.82×
Nevada17,7431.17×
Oregon17,4520.97×
Alabama17,1080.78×
Louisiana16,4180.81×
Kentucky14,6560.74×
Oklahoma14,2110.82×
Hawaii12,4241.84×
Kansas11,5260.93×
Utah9,7540.69×
Iowa9,4280.73×
Arkansas8,8990.69×
Mississippi8,4320.65×
New Hampshire7,3691.19×
Idaho7,1260.91×
Delaware6,6031.53×
New Mexico6,3880.81×
Alaska5,8561.74×
Rhode Island5,7961.16×
Maine5,7711.03×
Nebraska5,6490.72×
Montana4,2360.97×
West Virginia3,8310.52×
Washington, District of Columbia3,0120.64×
Vermont2,1640.79×
South Dakota1,8070.5×
North Dakota1,6470.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oceania Cruises audience
BrandAffinityCategory
Royal Caribbean Cruises Ltd.15.37×Travel & Leisure
MSC Cruises22.43×Travel & Leisure
Viking Cruises27.67×Travel & Leisure
Celebrity Cruises22.03×Travel & Leisure
Crystal Cruises34.53×Travel & Leisure
Princess Cruises17.38×Travel & Leisure
Carnival Cruises11.61×Travel & Leisure
Windstar Cruises39.25×Travel & Leisure
Norwegian Cruise Line13.65×Travel & Leisure
CheapOair15.84×Travel & Leisure
Regent Seven Seas Cruises31.92×Travel & Leisure
Silversea Cruises29×Travel & Leisure
Cusco20.6×Travel & Leisure
Google Flights5.49×Travel & Leisure
American Cruise Lines25.31×Travel & Leisure
Carnival Cruise Lines13.24×Travel & Leisure
Magic Kingdom11.04×Games
Oahu12.82×Travel & Leisure
Holland America Line24.62×Travel & Leisure
Caribbean Sea9.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oceania Cruises audience
TraitClusterScore
TravellingTHRILL3.16
Quality AwarenessPREMIUM2.83
PatriotismCONSERVATISM2.01
Family OrientationCONSERVATISM1.54
IndulgenceJOY1.46
Need for SecurityCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Oceania Cruises
CountryShare
United States36.3%
United Kingdom16.2%
Australia8.4%

See Oceania Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Oceania Cruises have in United States?

Oceania Cruises has an estimated audience of 1,569,425 people in United States, concentrated in Florida and California.

What is the gender split and age of Oceania Cruises fans?

58.1% of Oceania Cruises fans are female, 41.9% are male, with an average age of 51.2 years.

Which brands do Oceania Cruises fans like most?

Oceania Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (15.37×), MSC Cruises (22.43×), and Viking Cruises (27.67×) over the country average.

Where do Oceania Cruises fans live in United States?

Oceania Cruises fans in United States are most concentrated in Florida (reach 279,680), California (reach 197,556), and Texas (reach 113,493). These three regions account for the largest share of the active audience.

What other brands do Oceania Cruises fans also like?

Beyond Oceania Cruises itself, the audience over-indexes on MSC Cruises (22.43×), Viking Cruises (27.67×), Celebrity Cruises (22.03×), and Crystal Cruises (34.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oceania Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.