Rascasse Audience Intelligence

Oceania Cruises Target Market in United States

A data profile of the people who buy, follow and care about Oceania Cruises in United States — modelled from more than twelve digital signal sources. Oceania Cruises has an estimated audience of 1,586,763 people in United States.

#1761among Brand in United States#1289in Travel & Leisure

The average Oceania Cruises fan in United States is 51.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Royal Caribbean Cruises Ltd., MSC Cruises, Viking Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (15.37× the country average).

Demographically, the Oceania Cruises audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oceania Cruises fan in United States is more female, around 51.2 years old, with strong Travelling tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oceania Cruises profile in United States.

Audience size
1.6M
in United States
Gender
58.1%♀
41.9% male
Age
51.2
average years
Country rank
#17025
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oceania Cruises

58.1% are female, 41.9% are male, average age 51.2.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Oceania Cruises audience in United States
MetricValue
Female58.1%
Male41.9%
Average age51.2
Estimated audience size1,586,763
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the Oceania Cruises audience in United States
Age bracketShare%
16-194%
20-296%
30-3911%
40-4921%
50+57%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Oceania Cruises audience comes from United States.

Worldwide audience distribution share by country for Oceania Cruises
CountryShare
United States36.3%
United Kingdom16.5%
Australia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oceania Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Oceania Cruises customers by region in United States
#RegionReachAffinity×
01Florida~300K2.61×
02Alaska~8K2.24×
03Hawaii~10K1.93×
04Arizona~50K1.62×
05South Carolina~40K1.60×
06Delaware~7K1.57×
07Colorado~30K1.19×
08Nevada~20K1.19×
09Washington~40K1.16×
10Connecticut~20K1.16×
11Rhode Island~6K1.15×
12New Jersey~50K1.14×
13New Hampshire~7K1.14×
14California~200K1.07×
15Georgia~50K1.06×
16Virginia~40K1.06×
17Maine~6K1.06×
18North Carolina~50K1.04×
19Idaho~8K0.98×
20Maryland~30K0.97×
21Oregon~20K0.97×
22Montana~4K0.97×
23Massachusetts~30K0.96×
24New York~80K0.94×
25Kansas~10K0.93×
26Pennsylvania~50K0.91×
27Tennessee~30K0.89×
28Missouri~20K0.89×
29Minnesota~20K0.86×
30New Mexico~7K0.84×
31Vermont~2K0.84×
32Ohio~40K0.83×
33Wisconsin~20K0.83×
34Alabama~20K0.83×
35Louisiana~20K0.81×
36Texas~100K0.80×
37Illinois~40K0.80×
38Oklahoma~10K0.78×
39Michigan~30K0.76×
40Iowa~10K0.75×
41Nebraska~6K0.75×
42Kentucky~10K0.73×
43Utah~10K0.69×
44Arkansas~9K0.69×
45Mississippi~9K0.68×
46South Dakota~2K0.67×
47Indiana~20K0.66×
48Washington, District of Columbia~3K0.66×
49North Dakota~2K0.65×
50West Virginia~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Oceania Cruises, United States
0.60×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oceania Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oceania Cruises audience
#·InterestCategoryAffinity×
01Windstar CruisesTravel & Leisure39.25×
02Crystal CruisesTravel & Leisure34.53×
03Regent Seven Seas CruisesTravel & Leisure31.92×
04Silversea CruisesTravel & Leisure29.00×
05Viking CruisesTravel & Leisure27.67×
06American Cruise LinesTravel & Leisure25.31×
07Holland America LineTravel & Leisure24.62×
08MSC CruisesTravel & Leisure22.43×
09Celebrity CruisesTravel & Leisure22.03×
10CuscoTravel & Leisure20.60×
11Princess CruisesTravel & Leisure17.38×
12CheapOairTravel & Leisure15.84×
13Royal Caribbean Cruises Ltd.Travel & Leisure15.37×
14Norwegian Cruise LineTravel & Leisure13.65×
15Carnival Cruise LinesTravel & Leisure13.24×
16OahuTravel & Leisure12.82×
17Carnival CruisesTravel & Leisure11.61×
18Magic KingdomGames11.04×
19Caribbean SeaTravel & Leisure9.87×
20Google FlightsTravel & Leisure5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oceania Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oceania Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.04×
Community OrientationOPEN1.76×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oceania Cruises audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
ExtroversionTHRILL1.09×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oceania Cruises's target market in United States?

Oceania Cruises's target market in United States covers an estimated 1,586,763 people, concentrated in Florida and California.

02

What is the gender split and age of Oceania Cruises customers?

58.1% of the Oceania Cruises audience are female, 41.9% are male, with an average age of 51.2 years.

03

Which brands do Oceania Cruises fans like most?

Oceania Cruises fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (15.37×), MSC Cruises (22.43×), and Viking Cruises (27.67×) over the country average.

04

Where do Oceania Cruises fans live in United States?

Oceania Cruises fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oceania Cruises fans also like?

Beyond Oceania Cruises itself, the audience over-indexes on MSC Cruises (22.43×), Viking Cruises (27.67×), Celebrity Cruises (22.03×), and Crystal Cruises (34.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Oceania Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oceania Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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