Rascasse Audience Intelligence

Magic Kingdom Audience in United States

A data profile of the people who buy, follow and care about Magic Kingdom in United States — modelled from more than twelve digital signal sources. Magic Kingdom has an estimated audience of 6,946,093 people in United States.

#26among Video / Board Game in United States#99in Games

The average Magic Kingdom fan in United States is 37.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Disney's Animal Kingdom, Disneyland Resort, Universal Studios, with strongest over-indexing on Disney's Animal Kingdom (11.33× the country average).

Demographically, the Magic Kingdom audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magic Kingdom fan in United States is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Disney's Animal Kingdom.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magic Kingdom profile in United States.

Audience size
6.9M
in United States
Gender
70.7%♀
29.3% male
Age
37.3
average years
Country rank
#5057
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magic Kingdom fans

70.7% are female, 29.3% are male, average age 37.3.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Magic Kingdom audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.3
Estimated audience size6,946,093
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Magic Kingdom audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Magic Kingdom audience comes from United States.

Worldwide audience distribution share by country for Magic Kingdom
CountryShare
United States63.7%
Brazil10.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magic Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Magic Kingdom fans by region: top regions in United States
#RegionReachAffinity×
01Florida~5M14.64×
02Georgia~300K1.44×
03South Carolina~100K1.32×
04New Jersey~200K1.12×
05Louisiana~100K1.12×
06North Carolina~200K1.09×
07Massachusetts~100K1.07×
08Alabama~100K1.05×
09New Hampshire~30K1.05×
10Connecticut~70K1.03×
11Rhode Island~20K1.03×
12Mississippi~60K1.01×
13Pennsylvania~200K0.94×
14Virginia~200K0.92×
15Tennessee~100K0.92×
16Delaware~20K0.92×
17Kentucky~80K0.91×
18New York~300K0.90×
19Maryland~100K0.89×
20Ohio~200K0.87×
21Indiana~100K0.87×
22Maine~20K0.87×
23Illinois~200K0.84×
24Michigan~100K0.82×
25West Virginia~30K0.82×
26Wisconsin~80K0.78×
27Texas~400K0.74×
28Washington, District of Columbia~10K0.70×
29Arkansas~40K0.69×
30Missouri~80K0.68×
31Vermont~8K0.68×
32North Dakota~9K0.66×
33Iowa~40K0.65×
34Minnesota~60K0.63×
35South Dakota~10K0.63×
36Kansas~30K0.59×
37Nebraska~20K0.59×
38Alaska~9K0.57×
39Oklahoma~40K0.54×
40Utah~30K0.52×
41Montana~10K0.50×
42Colorado~50K0.48×
43Hawaii~10K0.48×
44Idaho~20K0.47×
45New Mexico~20K0.46×
46Nevada~30K0.43×
47California~300K0.40×
48Arizona~50K0.36×
49Oregon~30K0.36×
50Washington~50K0.35×
Fig. 06

Affinity by region

Affinity by region — Magic Kingdom, United States
0.35×1.00×14.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magic Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magic Kingdom audience
#·InterestCategoryAffinity×
01Trick or TreatMusic & Radio20.96×
02Cinderella CastleTravel & Leisure13.05×
03Disney's Hollywood StudiosTravel & Leisure12.86×
04Disney's Animal KingdomTravel & Leisure11.33×
05Universal StudiosMovies & TV8.23×
06Disneyland ResortTravel & Leisure6.56×
07Nick Jr.Movies & TV5.61×
08Orlando, FloridaTravel & Leisure3.22×
09Theme parksTravel & Leisure2.66×
10Walt Disney WorldTravel & Leisure2.45×
11FloridaTravel & Leisure2.38×
12Texas RoadhouseFood & Beverages2.11×
13Chick-fil-AFood & Beverages2.01×
14ResortTravel & Leisure1.98×
15HobbyHome & Garden1.71×
16FoodFood & Beverages1.65×
17U.S. stateTravel & Leisure1.61×
18CelebrityMovies & TV1.60×
19NBCMovies & TV1.59×
20ChildKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magic Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magic Kingdom audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.33×
ExtroversionTHRILL1.26×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magic Kingdom audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Risk AppetiteTHRILL0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magic Kingdom have in United States?

Magic Kingdom has an estimated audience of 6,946,093 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Magic Kingdom fans?

70.7% of Magic Kingdom fans are female, 29.3% are male, with an average age of 37.3 years.

03

Which brands do Magic Kingdom fans like most?

Magic Kingdom fans show strongest brand affinity for Disney's Animal Kingdom (11.33×), Disneyland Resort (6.56×), and Universal Studios (8.23×) over the country average.

04

Where do Magic Kingdom fans live in United States?

Magic Kingdom fans in United States are most concentrated in Florida (reach ~5M), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Magic Kingdom fans also like?

Beyond Magic Kingdom itself, the audience over-indexes on Disneyland Resort (6.56×), Universal Studios (8.23×), Disney's Hollywood Studios (12.86×), and Trick or Treat (20.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Magic Kingdom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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