Magic Kingdom Audience in United States

Magic Kingdom logo

Magic Kingdom has an estimated audience of 6,951,251 people in United States. 70.7% are female, 29.3% are male, average age 37.3. Top regions: Florida, Texas, New York. Top brand affinities: Disney's Animal Kingdom, Disneyland Resort, Universal Studios, Disney's Hollywood Studios, Food.

The average Magic Kingdom fan in United States is 37.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Disney's Animal Kingdom, Disneyland Resort, Universal Studios, with strongest over-indexing on Disney's Animal Kingdom (11.33× the country average). Demographically, the Magic Kingdom audience skews more female with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Magic Kingdom fans

Demographic split for Magic Kingdom audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.3
Estimated audience size6,951,251

Audience persona

The typical Magic Kingdom fan in United States is more female, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disney's Animal Kingdom.

Top regions in United States

Top regions ranked by reach for Magic Kingdom in United States
RegionReachAffinity
Florida5,213,43913.47×
Texas457,1550.76×
New York372,5690.96×
California329,6010.43×
Georgia328,7121.54×
Pennsylvania237,3521.01×
North Carolina236,4071.13×
New Jersey213,8281.21×
Illinois210,4230.91×
Ohio189,6420.89×
Virginia163,9130.97×
Massachusetts160,0571.17×
Michigan155,1210.85×
South Carolina143,7551.37×
Tennessee132,8450.95×
Indiana115,5650.91×
Maryland109,8910.92×
Louisiana103,4611.15×
Alabama102,3251.05×
Kentucky83,3270.96×
Wisconsin82,6580.79×
Missouri76,5540.68×
Connecticut74,9711.08×
Minnesota63,6260.64×
Colorado54,7330.5×
Mississippi54,6660.95×
Washington50,0560.36×
Arizona48,8230.34×
Oklahoma40,0170.52×
Arkansas37,3660.65×
Iowa34,5720.6×
Kansas31,7020.58×
Utah31,5420.51×
New Hampshire29,2291.07×
Nevada27,5390.41×
West Virginia24,3160.75×
Oregon24,3030.31×
Rhode Island23,6861.07×
Maine21,2050.85×
Nebraska18,2060.52×
Delaware17,8600.93×
Washington, District of Columbia14,5170.69×
New Mexico13,5330.39×
Idaho11,8740.34×
Hawaii11,3430.38×
South Dakota7,7330.48×
North Dakota7,3620.52×
Vermont7,2830.6×
Montana5,0920.26×
Alaska4,3940.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magic Kingdom audience
BrandAffinityCategory
Disney's Animal Kingdom11.33×Travel & Leisure
Disneyland Resort6.56×Travel & Leisure
Universal Studios8.23×Movies & TV
Disney's Hollywood Studios12.86×Travel & Leisure
Food1.65×Food & Beverages
Florida2.38×Travel & Leisure
Trick or Treat20.96×Music & Radio
Theme parks2.66×Travel & Leisure
Walt Disney World2.45×Travel & Leisure
Cinderella Castle13.05×Travel & Leisure
Texas Roadhouse2.11×Food & Beverages
Orlando, Florida3.22×Travel & Leisure
U.S. state1.61×Travel & Leisure
Chick-fil-A2.01×Food & Beverages
Child1.52×Kids & Family
Celebrity1.6×Movies & TV
Nick Jr.5.61×Movies & TV
Hobby1.71×Home & Garden
NBC1.59×Movies & TV
Resort1.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magic Kingdom audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
Luxury OrientationPREMIUM1.46
Pet OwnershipJOY1.31
TravellingTHRILL1.31
DIY MentalityTHRILL1.29
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Magic Kingdom
CountryShare
United States62.5%
Brazil10.3%
United Kingdom6.2%

See Magic Kingdom audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Magic Kingdom have in United States?

Magic Kingdom has an estimated audience of 6,951,251 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Magic Kingdom fans?

70.7% of Magic Kingdom fans are female, 29.3% are male, with an average age of 37.3 years.

Which brands do Magic Kingdom fans like most?

Magic Kingdom fans show strongest brand affinity for Disney's Animal Kingdom (11.33×), Disneyland Resort (6.56×), and Universal Studios (8.23×) over the country average.

Where do Magic Kingdom fans live in United States?

Magic Kingdom fans in United States are most concentrated in Florida (reach 5,213,439), Texas (reach 457,155), and New York (reach 372,569). These three regions account for the largest share of the active audience.

What other brands do Magic Kingdom fans also like?

Beyond Magic Kingdom itself, the audience over-indexes on Disneyland Resort (6.56×), Universal Studios (8.23×), Disney's Hollywood Studios (12.86×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.