Rascasse Audience Intelligence

Call of Duty Audience in United States

A data profile of the people who buy, follow and care about Call of Duty in United States — modelled from more than twelve digital signal sources. Call of Duty has an estimated audience of 16,523,320 people in United States.

#2among Shooter in United States#5among Video / Board Game in United States#37in Games

The average Call of Duty fan in United States is 28.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Mobile game, PC game, with strongest over-indexing on Twitch (5.26× the country average).

Demographically, the Call of Duty audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Call of Duty fan in United States is more male, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for Twitch.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call of Duty profile in United States.

Audience size
16.5M
in United States
Gender
25.8%♀
74.2% male
Age
28.8
average years
Country rank
#2085
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call of Duty fans

25.8% are female, 74.2% are male, average age 28.8.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Call of Duty audience in United States
MetricValue
Female25.8%
Male74.2%
Average age28.8
Estimated audience size16,523,320
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Call of Duty audience in United States
Age bracketShare%
16-1948%
20-2925%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Call of Duty audience comes from United States.

Worldwide audience distribution share by country for Call of Duty
CountryShare
United States20.0%
India8.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call of Duty audience in United States is strongest.

Fig. 05

Top regions by affinity

Call of Duty fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.36×
02Mississippi~200K1.32×
03Arizona~400K1.30×
04Oklahoma~200K1.27×
05New Mexico~100K1.25×
06Texas~2M1.24×
07Louisiana~300K1.23×
08Kentucky~300K1.22×
09Arkansas~200K1.19×
10Georgia~600K1.18×
11West Virginia~90K1.18×
12Alaska~40K1.18×
13Indiana~400K1.16×
14Tennessee~400K1.11×
15South Carolina~300K1.10×
16Ohio~600K1.08×
17Nevada~200K1.08×
18North Carolina~500K1.06×
19Missouri~300K1.06×
20California~2M1.05×
21Florida~1M1.04×
22Kansas~100K1.04×
23Michigan~400K1.02×
24Virginia~400K1.01×
25Illinois~500K0.99×
26Pennsylvania~500K0.97×
27Washington~300K0.97×
28Iowa~100K0.97×
29Nebraska~80K0.97×
30North Dakota~30K0.96×
31Maryland~300K0.93×
32South Dakota~40K0.93×
33Connecticut~200K0.92×
34Wyoming~20K0.92×
35Wisconsin~200K0.91×
36Utah~100K0.91×
37Idaho~80K0.91×
38New York~800K0.90×
39Oregon~200K0.89×
40New Jersey~400K0.87×
41Delaware~40K0.87×
42Colorado~200K0.86×
43Rhode Island~50K0.86×
44Montana~40K0.80×
45Massachusetts~300K0.79×
46Minnesota~200K0.77×
47Hawaii~60K0.77×
48Maine~40K0.73×
49New Hampshire~50K0.71×
50Washington, District of Columbia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Call of Duty, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call of Duty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call of Duty audience
#·InterestCategoryAffinity×
01The Last of UsGames7.06×
02GamingGames6.89×
03Call of DutyGames6.85×
04Counter-Strike: Global OffensiveGames6.72×
05PC gameGames5.81×
06Gaming computerTechnology & Electronics5.63×
07TwitchGames5.26×
08World of WarcraftGames4.68×
09MinecraftGames4.38×
10Massively multiplayer online role-playing gamesGames4.25×
11FortniteGames4.22×
12Mobile gameGames4.08×
13Online gamesGames3.40×
14CrazyGamesGames3.40×
15Anime conventionLiterature3.28×
16GamerGames3.02×
17First-person shooter gamesGames2.97×
18TikTokInternet & Social Media1.97×
19Video gamesGames1.89×
20SupermanMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call of Duty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call of Duty audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Social Media UsageJOY1.40×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call of Duty audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.52×
Design AffinityPREMIUM0.54×
TraditionCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call of Duty have in United States?

Call of Duty has an estimated audience of 16,523,320 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Call of Duty fans?

25.8% of Call of Duty fans are female, 74.2% are male, with an average age of 28.8 years.

03

Which brands do Call of Duty fans like most?

Call of Duty fans show strongest brand affinity for Twitch (5.26×), Mobile game (4.08×), and PC game (5.81×) over the country average.

04

Where do Call of Duty fans live in United States?

Call of Duty fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Call of Duty fans also like?

Beyond Call of Duty itself, the audience over-indexes on Mobile game (4.08×), PC game (5.81×), Gaming (6.89×), and Online games (3.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Call of Duty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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