Call of Duty Audience in United States

Call of Duty logo

Call of Duty has an estimated audience of 16,541,097 people in United States. 25.8% are female, 74.2% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Mobile game, PC game, Gaming, Online games.

The average Call of Duty fan in United States is 28.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Mobile game, PC game, with strongest over-indexing on Twitch (5.26× the country average). Demographically, the Call of Duty audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Call of Duty fans

Demographic split for Call of Duty audience in United States
MetricValue
Female25.8%
Male74.2%
Average age28.8
Estimated audience size16,541,097

Audience persona

The typical Call of Duty fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for Call of Duty in United States
RegionReachAffinity
California1,997,3751.1×
Texas1,870,5401.32×
Florida1,231,3241.1×
New York882,8090.96×
Georgia622,3931.22×
Illinois570,3241.03×
Ohio566,9271.11×
Pennsylvania555,1911×
North Carolina548,9381.1×
Michigan459,2181.06×
Arizona441,7651.31×
Virginia430,3671.07×
New Jersey380,5310.9×
Tennessee379,4931.14×
Indiana359,8371.19×
Washington336,7671.01×
Alabama308,0331.33×
Missouri290,7461.09×
South Carolina274,6191.1×
Maryland266,2150.94×
Massachusetts265,5810.81×
Louisiana258,4021.21×
Kentucky251,0231.21×
Colorado233,9450.9×
Oklahoma233,4651.27×
Wisconsin224,7480.9×
Minnesota184,7120.78×
Nevada174,3561.09×
Mississippi172,9101.27×
Oregon171,4230.9×
Arkansas157,7491.16×
Connecticut154,2660.93×
Utah136,9730.92×
Kansas133,8571.03×
Iowa133,5870.98×
New Mexico100,1491.21×
West Virginia87,0211.13×
Nebraska79,2590.96×
Idaho74,3520.9×
Hawaii53,3480.75×
New Hampshire44,7870.69×
Rhode Island43,4200.82×
Maine42,2800.71×
Delaware37,9850.83×
Alaska37,3641.06×
Montana34,8760.76×
Washington, District of Columbia33,6120.68×
South Dakota32,7120.86×
North Dakota30,6990.9×
Wyoming19,1920.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Call of Duty audience
BrandAffinityCategory
Twitch5.26×Games
Mobile game4.08×Games
PC game5.81×Games
Gaming6.89×Games
Online games3.4×Games
Gaming computer5.63×Technology & Electronics
The Last of Us7.06×Games
Superman1.84×Movies & TV
First-person shooter games2.97×Games
TikTok1.97×Internet & Social Media
Video games1.89×Games
Fortnite4.22×Games
Counter-Strike: Global Offensive6.72×Games
Call of Duty6.85×Games
Gamer3.02×Games
Massively multiplayer online role-playing games4.25×Games
CrazyGames3.4×Games
World of Warcraft4.68×Games
Anime convention3.28×Literature
Board games3.39×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Call of Duty audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
Early Adopter MentalityPOWER1.69
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.34
Social Media UsageJOY1.08
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Call of Duty
CountryShare
United States20.1%
India8.2%
China5.5%

See Call of Duty audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Call of Duty have in United States?

Call of Duty has an estimated audience of 16,541,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Call of Duty fans?

25.8% of Call of Duty fans are female, 74.2% are male, with an average age of 28.8 years.

Which brands do Call of Duty fans like most?

Call of Duty fans show strongest brand affinity for Twitch (5.26×), Mobile game (4.08×), and PC game (5.81×) over the country average.

Where do Call of Duty fans live in United States?

Call of Duty fans in United States are most concentrated in California (reach 1,997,375), Texas (reach 1,870,540), and Florida (reach 1,231,324). These three regions account for the largest share of the active audience.

What other brands do Call of Duty fans also like?

Beyond Call of Duty itself, the audience over-indexes on Mobile game (4.08×), PC game (5.81×), Gaming (6.89×), and Online games (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Call of Duty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.