Rascasse Audience Intelligence

Gamer Audience in United States

A data profile of the people who buy, follow and care about Gamer in United States — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 35,126,277 people in United States.

#504among Topic in United States#9in Games

The average Gamer fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Superman, Game consoles, with strongest over-indexing on Mobile game (3.92× the country average).

Demographically, the Gamer audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gamer fan in United States is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gamer profile in United States.

Audience size
35.1M
in United States
Gender
35.6%♀
64.4% male
Age
32.2
average years
Country rank
#711
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gamer fans

35.6% are female, 64.4% are male, average age 32.2.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Gamer audience in United States
MetricValue
Female35.6%
Male64.4%
Average age32.2
Estimated audience size35,126,277
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Gamer audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4912%
50+11%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Gamer audience comes from United States.

Worldwide audience distribution share by country for Gamer
CountryShare
United States16.6%
India7.0%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gamer audience in United States is strongest.

Fig. 05

Top regions by affinity

Gamer fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~700K3.72×
02Iowa~400K1.25×
03Texas~3.5M1.16×
04Oklahoma~400K1.14×
05Kansas~300K1.14×
06Arkansas~300K1.13×
07New Mexico~200K1.13×
08Missouri~600K1.09×
09Alaska~80K1.07×
10Utah~300K1.06×
11Idaho~200K1.06×
12Kentucky~500K1.04×
13Oregon~400K1.04×
14California~4M1.03×
15Washington~700K1.02×
16Alabama~500K1.02×
17Nevada~300K1.02×
18Arizona~700K1.01×
19Mississippi~300K1.01×
20Indiana~600K1.00×
21South Dakota~80K1.00×
22Louisiana~400K0.99×
23North Dakota~70K0.98×
24Georgia~1M0.97×
25Florida~2.5M0.96×
26West Virginia~200K0.95×
27Hawaii~100K0.94×
28Tennessee~700K0.93×
29Ohio~1M0.91×
30North Carolina~1M0.91×
31Wisconsin~500K0.91×
32South Carolina~500K0.91×
33Michigan~800K0.90×
34Illinois~1M0.89×
35Colorado~500K0.89×
36Montana~90K0.89×
37Pennsylvania~1M0.88×
38Virginia~800K0.88×
39Minnesota~400K0.88×
40Maryland~500K0.87×
41New York~1.5M0.85×
42Connecticut~300K0.84×
43Rhode Island~90K0.84×
44Vermont~50K0.84×
45New Jersey~700K0.83×
46Maine~100K0.82×
47Delaware~80K0.82×
48New Hampshire~100K0.81×
49Massachusetts~500K0.77×
50Washington, District of Columbia~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Gamer, United States
0.72×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gamer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gamer audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames5.32×
02Massively multiplayer online gamesGames4.18×
03Mobile gameGames3.92×
04PokémonGames3.54×
05Anime and manga fandomLiterature3.53×
06League of LegendsGames3.43×
07Game consolesTechnology & Electronics3.10×
08Call of DutyGames3.02×
09XboxGames2.94×
10Role-playing gamesGames2.92×
11MetaphysicsBusiness & Career2.53×
12Computer hardwareTechnology & Electronics2.51×
13CarpentryHome & Garden2.38×
14Planet FitnessSports2.24×
15Online gamesGames2.11×
16ComicsLiterature1.86×
17SupermanMovies & TV1.84×
18Android (operating system)Technology & Electronics1.72×
19Anime moviesMovies & TV1.72×
20Science fiction moviesMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gamer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gamer audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
PatriotismCONSERVATISM1.53×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gamer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
CreativityOPEN0.80×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gamer have in United States?

Gamer has an estimated audience of 35,126,277 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gamer fans?

35.6% of Gamer fans are female, 64.4% are male, with an average age of 32.2 years.

03

Which brands do Gamer fans like most?

Gamer fans show strongest brand affinity for Mobile game (3.92×), Superman (1.84×), and Game consoles (3.1×) over the country average.

04

Where do Gamer fans live in United States?

Gamer fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gamer fans also like?

Beyond Gamer itself, the audience over-indexes on Superman (1.84×), Game consoles (3.1×), Pokémon (3.54×), and Anime and manga fandom (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Gamer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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