Gamer Audience in United States

Gamer has an estimated audience of 35,126,277 people in United States. 35.6% are female, 64.4% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Gamer fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gamer audience skews more male with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Gamer fans

Demographic split for Gamer audience in United States
MetricValue
Female35.6%
Male64.4%
Average age32.2
Estimated audience size35,126,277

Audience persona

The typical Gamer fan in United States is more male, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Gamer in United States
RegionReachAffinity
California4,371,4591.13×
Texas3,654,4111.21×
Florida2,515,9691.06×
New York1,777,4180.91×
Georgia1,070,8200.99×
Illinois1,070,0740.91×
Pennsylvania1,040,8010.88×
North Carolina986,4350.93×
Ohio961,3490.89×
Michigan826,8940.9×
Virginia788,0120.92×
Washington785,6751.12×
New Jersey774,5290.87×
Arizona763,9371.07×
Missouri672,4431.19×
Tennessee657,3660.93×
Indiana648,0491.01×
Nebraska559,3043.18×
Massachusetts553,1840.8×
Maryland544,3760.9×
Alabama519,5731.06×
Colorado519,3270.94×
South Carolina474,3080.9×
Wisconsin462,0420.87×
Oklahoma460,7081.18×
Minnesota457,5790.91×
Oregon439,1711.09×
Louisiana433,4480.96×
Kentucky428,7380.97×
Iowa382,4301.32×
Nevada381,1131.12×
Utah336,6001.07×
Arkansas313,7671.08×
Kansas293,5921.06×
Connecticut291,1370.83×
Mississippi272,6020.94×
New Mexico195,7891.11×
Idaho181,2721.03×
West Virginia152,7680.93×
Hawaii145,6320.96×
New Hampshire102,8650.74×
Maine98,6160.78×
Rhode Island84,9520.76×
Montana80,0240.82×
Alaska73,7660.98×
Washington, District of Columbia73,5220.7×
South Dakota73,3450.9×
Delaware68,4700.71×
North Dakota67,2940.93×
Wyoming43,8510.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gamer audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.94×Sports
Charles, Prince of Wales18.87×Politics & Society
Mobile game3.23×Games
Call of Duty4.84×Games
Livemusic3.28×Music & Radio
Bass guitar3.15×Music & Radio
Diaper bag4.03×Kids & Family
Golf Channel3.62×Sports
Otaku4.2×Literature
Funimation6.45×Movies & TV
Superman1.53×Movies & TV
Counter-Strike: Global Offensive6.15×Games
Anime and manga fandom3.42×Literature
NBA Finals2.67×Sports
Role-playing games3×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gamer audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.21
Social Media UsageJOY1.16
Risk AppetiteTHRILL0.98
Pet OwnershipJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Gamer
CountryShare
United States16.6%
India7.0%
China6.6%

See Gamer audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Gamer have in United States?

Gamer has an estimated audience of 35,126,277 people in United States, concentrated in California and Texas.

What is the gender split and age of Gamer fans?

35.6% of Gamer fans are female, 64.4% are male, with an average age of 32.2 years.

Which brands do Gamer fans like most?

Gamer fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Gamer fans live in United States?

Gamer fans in United States are most concentrated in California (reach 4,371,459), Texas (reach 3,654,411), and Florida (reach 2,515,969). These three regions account for the largest share of the active audience.

What other brands do Gamer fans also like?

Beyond Gamer itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.