League of Legends Audience in United States

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League of Legends has an estimated audience of 14,407,907 people in United States. 30.2% are female, 69.8% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Twitch, Roblox, PC game, Grand Theft Auto (series), Multiplayer online battle arena.

The average League of Legends fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, Roblox, PC game, with strongest over-indexing on Twitch (6.97× the country average). Demographically, the League of Legends audience skews more male with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Online game

Demographics of League of Legends fans

Demographic split for League of Legends audience in United States
MetricValue
Female30.2%
Male69.8%
Average age28.7
Estimated audience size14,407,907

Audience persona

The typical League of Legends fan in United States is more male, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for League of Legends in United States
RegionReachAffinity
California2,259,1521.43×
Texas1,398,1451.13×
Florida1,062,8271.09×
New York824,7931.02×
Illinois487,3001.02×
Georgia463,8551.05×
Pennsylvania425,0400.88×
Washington423,5021.47×
Ohio408,3890.92×
North Carolina401,3900.93×
Arizona385,4711.31×
Virginia377,5561.08×
Michigan373,4640.99×
New Jersey344,6790.94×
Massachusetts283,7241×
Indiana267,2511.02×
Colorado266,7931.17×
Tennessee260,2180.9×
Maryland250,2951.01×
Missouri232,7581×
Minnesota218,6741.06×
Oregon215,1881.3×
Wisconsin202,3500.93×
Utah193,9641.5×
South Carolina183,4520.85×
Oklahoma179,4271.12×
Alabama178,6010.89×
Nevada168,2221.21×
Kentucky164,0120.91×
Louisiana151,2440.81×
Connecticut126,0690.87×
Kansas115,2201.01×
Arkansas113,1370.95×
Iowa106,4360.9×
Mississippi87,0880.73×
Idaho82,9461.15×
Hawaii82,6951.34×
New Mexico68,3460.95×
Nebraska62,2260.86×
West Virginia50,1960.75×
New Hampshire48,9300.86×
Maine44,0410.85×
Alaska42,3391.37×
Rhode Island38,7780.85×
Washington, District of Columbia35,7380.83×
Montana34,3750.86×
Delaware27,3560.69×
North Dakota26,9620.91×
South Dakota26,9220.81×
Vermont19,5380.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for League of Legends audience
BrandAffinityCategory
Twitch6.97×Games
Roblox8.82×Games
PC game6.68×Games
Grand Theft Auto (series)12.55×Games
Multiplayer online battle arena11.68×Games
Anime convention4.95×Literature
Superman2.14×Movies & TV
Electronic sports8.03×Sports
Game consoles3.85×Technology & Electronics
Anime and manga fandom4.55×Literature
TikTok2.28×Internet & Social Media
Electronics3.06×Technology & Electronics
Pokémon (video game series)5.24×Games
Counter-Strike: Global Offensive7.59×Games
Beauty1.75×Beauty & Wellness
Gaming computer5.09×Technology & Electronics
Shoes1.97×Fashion & Accessoires
Gamer3.43×Games
First-person shooter games2.79×Games
Anime movies2.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by League of Legends audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
Early Adopter MentalityPOWER1.87
Sports ActivityPOWER1.18
Pet OwnershipJOY1.14
Social Media UsageJOY1.13
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for League of Legends
CountryShare
United States18.0%
China8.4%
Brazil6.3%

See League of Legends audiences in other countries

More Online game audiences in United States

Frequently asked questions

How many fans does League of Legends have in United States?

League of Legends has an estimated audience of 14,407,907 people in United States, concentrated in California and Texas.

What is the gender split and age of League of Legends fans?

30.2% of League of Legends fans are female, 69.8% are male, with an average age of 28.7 years.

Which brands do League of Legends fans like most?

League of Legends fans show strongest brand affinity for Twitch (6.97×), Roblox (8.82×), and PC game (6.68×) over the country average.

Where do League of Legends fans live in United States?

League of Legends fans in United States are most concentrated in California (reach 2,259,152), Texas (reach 1,398,145), and Florida (reach 1,062,827). These three regions account for the largest share of the active audience.

What other brands do League of Legends fans also like?

Beyond League of Legends itself, the audience over-indexes on Roblox (8.82×), PC game (6.68×), Grand Theft Auto (series) (12.55×), and Multiplayer online battle arena (11.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for League of Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.