Rascasse Audience Intelligence

League of Legends Audience in United States

A data profile of the people who buy, follow and care about League of Legends in United States — modelled from more than twelve digital signal sources. League of Legends has an estimated audience of 14,415,229 people in United States.

#1among Online game in United States#8among Video / Board Game in United States#49in Games

The average League of Legends fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Roblox, PC game, with strongest over-indexing on Twitch (6.97× the country average).

Demographically, the League of Legends audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical League of Legends fan in United States is more male, around 28.7 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Games · Type: Video / Board Game · Subtype: Online game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the League of Legends profile in United States.

Audience size
14.4M
in United States
Gender
30.2%♀
69.8% male
Age
28.7
average years
Country rank
#2430
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of League of Legends fans

30.2% are female, 69.8% are male, average age 28.7.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for League of Legends audience in United States
MetricValue
Female30.2%
Male69.8%
Average age28.7
Estimated audience size14,415,229
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the League of Legends audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3913%
40-498%
50+6%
Fig. 04

Worldwide distribution

18.0%

of the worldwide League of Legends audience comes from United States.

Worldwide audience distribution share by country for League of Legends
CountryShare
United States18.0%
China8.4%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the League of Legends audience in United States is strongest.

Fig. 05

Top regions by affinity

League of Legends fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.48×
02Alaska~50K1.47×
03Washington~400K1.43×
04Hawaii~90K1.39×
05California~2M1.36×
06Arizona~400K1.29×
07Oregon~200K1.28×
08Nevada~200K1.21×
09Idaho~90K1.18×
10Colorado~300K1.13×
11Oklahoma~200K1.12×
12Texas~1.5M1.10×
13Florida~1M1.07×
14Virginia~400K1.04×
15Minnesota~200K1.04×
16North Dakota~30K1.03×
17Kansas~100K1.02×
18Georgia~400K1.01×
19Indiana~300K0.99×
20Maryland~200K0.99×
21Missouri~200K0.99×
22Arkansas~100K0.99×
23New York~800K0.98×
24Illinois~500K0.97×
25Michigan~400K0.97×
26Massachusetts~300K0.97×
27New Mexico~70K0.96×
28Wisconsin~200K0.94×
29New Jersey~300K0.93×
30Kentucky~200K0.93×
31Ohio~400K0.91×
32Iowa~100K0.91×
33North Carolina~400K0.90×
34Tennessee~300K0.90×
35Nebraska~60K0.90×
36Montana~40K0.90×
37Alabama~200K0.89×
38New Hampshire~50K0.89×
39Rhode Island~40K0.89×
40South Dakota~30K0.89×
41Connecticut~100K0.87×
42Maine~40K0.87×
43Pennsylvania~400K0.85×
44South Carolina~200K0.83×
45Louisiana~200K0.83×
46Vermont~20K0.83×
47West Virginia~50K0.82×
48Washington, District of Columbia~30K0.80×
49Mississippi~90K0.78×
50Delaware~30K0.73×
Fig. 06

Affinity by region

Affinity by region — League of Legends, United States
0.73×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the League of Legends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for League of Legends audience
#·InterestCategoryAffinity×
01Grand Theft Auto (series)Games12.55×
02Multiplayer online battle arenaGames11.68×
03RobloxGames8.82×
04Electronic sportsSports8.03×
05Counter-Strike: Global OffensiveGames7.59×
06TwitchGames6.97×
07PC gameGames6.68×
08Pokémon (video game series)Games5.24×
09Gaming computerTechnology & Electronics5.09×
10Anime conventionLiterature4.95×
11Anime and manga fandomLiterature4.55×
12Game consolesTechnology & Electronics3.85×
13GamerGames3.43×
14ElectronicsTechnology & Electronics3.06×
15Anime moviesMovies & TV2.82×
16First-person shooter gamesGames2.79×
17TikTokInternet & Social Media2.28×
18SupermanMovies & TV2.14×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the League of Legends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by League of Legends audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.57×
Early Adopter MentalityPOWER1.30×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by League of Legends audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.42×
DIY MentalityTHRILL0.58×
Career OrientationPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does League of Legends have in United States?

League of Legends has an estimated audience of 14,415,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of League of Legends fans?

30.2% of League of Legends fans are female, 69.8% are male, with an average age of 28.7 years.

03

Which brands do League of Legends fans like most?

League of Legends fans show strongest brand affinity for Twitch (6.97×), Roblox (8.82×), and PC game (6.68×) over the country average.

04

Where do League of Legends fans live in United States?

League of Legends fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do League of Legends fans also like?

Beyond League of Legends itself, the audience over-indexes on Roblox (8.82×), PC game (6.68×), Grand Theft Auto (series) (12.55×), and Multiplayer online battle arena (11.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See League of Legends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for League of Legends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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