PC game Audience in United States

PC game has an estimated audience of 18,333,827 people in United States. 30.1% are female, 69.9% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Call of Duty, Computer hardware, Mobile game, League of Legends, New York Knicks.

The average PC game fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Call of Duty, Computer hardware, Mobile game, with strongest over-indexing on Call of Duty (8.51× the country average). Demographically, the PC game audience skews more male with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of PC game fans

Demographic split for PC game audience in United States
MetricValue
Female30.1%
Male69.9%
Average age30.5
Estimated audience size18,333,827

Audience persona

The typical PC game fan in United States is more male, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Call of Duty.

Top regions in United States

Top regions ranked by reach for PC game in United States
RegionReachAffinity
California2,141,9651.06×
Texas1,818,4941.15×
Florida1,352,0211.09×
New York999,0230.98×
Illinois694,2021.14×
Georgia623,2441.1×
Pennsylvania615,9411×
North Carolina588,4021.07×
Ohio568,3371.01×
Virginia534,2461.2×
Washington476,7211.3×
Michigan467,2260.97×
New Jersey466,2931×
Tennessee414,3931.13×
Arizona392,7701.05×
Massachusetts387,7461.07×
Indiana383,6861.15×
Maryland337,5381.07×
Colorado303,6171.05×
Missouri298,5641.01×
Alabama292,0561.14×
Wisconsin280,0681.02×
Louisiana272,5881.15×
South Carolina259,5910.94×
Minnesota240,0640.91×
Kentucky236,4581.03×
Oregon229,2721.09×
Oklahoma203,3011×
Connecticut183,9241×
Nevada180,1701.02×
Utah166,9131.02×
Mississippi157,4191.04×
Kansas152,4791.06×
Arkansas151,4101×
Iowa117,7610.78×
West Virginia93,9041.1×
New Mexico91,8701×
Idaho89,3860.97×
Nebraska78,6820.86×
Rhode Island72,0831.24×
New Hampshire64,2650.89×
Hawaii62,2420.79×
Maine58,8960.9×
Washington, District of Columbia44,8550.81×
Montana43,3160.85×
Alaska43,2981.1×
South Dakota39,0290.92×
Delaware34,5950.68×
North Dakota27,6370.73×
Vermont24,8180.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PC game audience
BrandAffinityCategory
Call of Duty8.51×Games
Computer hardware6.42×Technology & Electronics
Mobile game4.47×Games
League of Legends7.73×Games
New York Knicks6.63×Sports
Nvidia9.1×Technology & Electronics
Counter-Strike: Global Offensive8.33×Games
Electronic sports7.67×Sports
Planet Fitness2.97×Sports
Gaming computer5.52×Technology & Electronics
GeForce13.45×Technology & Electronics
Superman1.75×Movies & TV
Anime and manga fandom3.85×Literature
Massively multiplayer online games4.97×Games
Fortnite4.27×Games
Minecraft5.5×Games
Chicago Bulls4.08×Sports
Funimation7×Movies & TV
Mobile phone accessories9.21×Technology & Electronics
Tampa Bay Buccaneers4.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PC game audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Early Adopter MentalityPOWER1.8
Pet OwnershipJOY1.18
Social Media UsageJOY1.13
Luxury OrientationPREMIUM1.13
Sports ActivityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for PC game
CountryShare
United States15.5%
China9.2%
India6.9%

See PC game audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does PC game have in United States?

PC game has an estimated audience of 18,333,827 people in United States, concentrated in California and Texas.

What is the gender split and age of PC game fans?

30.1% of PC game fans are female, 69.9% are male, with an average age of 30.5 years.

Which brands do PC game fans like most?

PC game fans show strongest brand affinity for Call of Duty (8.51×), Computer hardware (6.42×), and Mobile game (4.47×) over the country average.

Where do PC game fans live in United States?

PC game fans in United States are most concentrated in California (reach 2,141,965), Texas (reach 1,818,494), and Florida (reach 1,352,021). These three regions account for the largest share of the active audience.

What other brands do PC game fans also like?

Beyond PC game itself, the audience over-indexes on Computer hardware (6.42×), Mobile game (4.47×), League of Legends (7.73×), and New York Knicks (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.