Rascasse Audience Intelligence

GeForce Target Market in United States

A data profile of the people who buy, follow and care about GeForce in United States — modelled from more than twelve digital signal sources. GeForce has an estimated audience of 2,338,734 people in United States.

#11among Computer / hardware in United States#1269among Brand in United States#470in Technology & Electronics

The average GeForce fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include PC game, Counter-Strike: Global Offensive, Graphics processing unit, with strongest over-indexing on PC game (11.72× the country average).

Demographically, the GeForce audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GeForce fan in United States is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PC game.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GeForce profile in United States.

Audience size
2.3M
in United States
Gender
26.3%♀
73.7% male
Age
27.9
average years
Country rank
#12563
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GeForce

26.3% are female, 73.7% are male, average age 27.9.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for GeForce audience in United States
MetricValue
Female26.3%
Male73.7%
Average age27.9
Estimated audience size2,338,734
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the GeForce audience in United States
Age bracketShare%
16-1953%
20-2923%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

21.9%

of the worldwide GeForce audience comes from United States.

Worldwide audience distribution share by country for GeForce
CountryShare
United States21.9%
Germany6.0%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GeForce audience in United States is strongest.

Fig. 05

Top regions by affinity

GeForce customers by region in United States
#RegionReachAffinity×
01Washington~80K1.79×
02Arkansas~30K1.66×
03South Carolina~60K1.63×
04Virginia~80K1.39×
05Mississippi~30K1.32×
06New Jersey~80K1.28×
07California~300K1.25×
08Oklahoma~30K1.24×
09Alabama~40K1.21×
10Arizona~60K1.19×
11Texas~200K1.18×
12Georgia~80K1.11×
13Kansas~20K1.11×
14Delaware~7K1.11×
15North Carolina~80K1.10×
16Florida~200K1.09×
17Michigan~60K1.07×
18Idaho~10K1.07×
19New York~100K1.06×
20Connecticut~20K1.05×
21Nevada~20K1.05×
22Hawaii~10K1.04×
23Pennsylvania~80K1.01×
24Iowa~20K1.00×
25Kentucky~30K0.99×
26Ohio~70K0.97×
27Rhode Island~7K0.97×
28Maryland~40K0.96×
29Tennessee~40K0.95×
30Minnesota~30K0.95×
31Massachusetts~40K0.94×
32Missouri~40K0.94×
33Louisiana~30K0.94×
34Oregon~20K0.93×
35Nebraska~10K0.92×
36Indiana~40K0.91×
37Illinois~70K0.90×
38North Dakota~4K0.90×
39West Virginia~9K0.86×
40Colorado~30K0.83×
41South Dakota~4K0.83×
42Utah~20K0.82×
43New Mexico~9K0.78×
44Washington, District of Columbia~5K0.78×
45Alaska~4K0.78×
46Wisconsin~30K0.76×
47New Hampshire~7K0.74×
48Montana~5K0.74×
49Maine~6K0.70×
50Vermont~3K0.69×
Fig. 06

Affinity by region

Affinity by region — GeForce, United States
0.69×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GeForce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GeForce audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames13.56×
02Graphics processing unitTechnology & Electronics13.32×
03Call of Duty: World at WarGames13.24×
04Call of DutyGames12.30×
05PC gameGames11.72×
06Call of Duty: Black OpsGames10.79×
07WarcraftGames10.75×
08Multiplayer online battle arenaGames10.41×
09Video game industryGames9.53×
10World of WarcraftGames9.45×
11NvidiaTechnology & Electronics9.19×
12MetroPCSTechnology & Electronics8.89×
13Epic GamesGames7.95×
14League of LegendsGames6.93×
15FortniteGames6.20×
16Massively multiplayer online role-playing gamesGames5.70×
17TwitchGames5.65×
18SteamGames5.41×
19GamerGames4.26×
20Mobile gameGames3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GeForce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GeForce audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Social Media UsageJOY1.31×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GeForce audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.48×
SpiritualityBALANCE0.49×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GeForce's target market in United States?

GeForce's target market in United States covers an estimated 2,338,734 people, concentrated in California and Texas.

02

What is the gender split and age of GeForce customers?

26.3% of the GeForce audience are female, 73.7% are male, with an average age of 27.9 years.

03

Which brands do GeForce fans like most?

GeForce fans show strongest brand affinity for PC game (11.72×), Counter-Strike: Global Offensive (13.56×), and Graphics processing unit (13.32×) over the country average.

04

Where do GeForce fans live in United States?

GeForce fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GeForce fans also like?

Beyond GeForce itself, the audience over-indexes on Counter-Strike: Global Offensive (13.56×), Graphics processing unit (13.32×), World of Warcraft (9.45×), and Call of Duty (12.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See GeForce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GeForce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →