Lenovo Audience in United States

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Lenovo has an estimated audience of 4,549,986 people in United States. 29.2% are female, 70.8% are male, average age 35.0. Top regions: California, New York, Texas. Top brand affinities: Gmail, Google Maps, Micro Center, Node.js, Online shopping.

The average Lenovo fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gmail, Google Maps, Micro Center, with strongest over-indexing on Gmail (3.18× the country average). Demographically, the Lenovo audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Lenovo fans

Demographic split for Lenovo audience in United States
MetricValue
Female29.2%
Male70.8%
Average age35.0
Estimated audience size4,549,986

Audience persona

The typical Lenovo fan in United States is more male, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Gmail.

Top regions in United States

Top regions ranked by reach for Lenovo in United States
RegionReachAffinity
California606,8401.21×
New York523,7632.06×
Texas396,9981.01×
Florida311,8731.01×
North Carolina216,3941.58×
Illinois163,6381.08×
Pennsylvania148,7510.97×
Georgia136,0370.97×
New Jersey134,9761.17×
Ohio122,8560.88×
Virginia115,9011.05×
Washington114,7591.26×
Michigan109,1420.92×
Massachusetts105,8721.18×
Arizona83,0450.89×
Tennessee77,2490.85×
Indiana75,2880.91×
Maryland74,8810.96×
Colorado69,8120.97×
Kansas68,9721.92×
Wisconsin65,3160.95×
Missouri64,5110.88×
Oregon62,4461.2×
Minnesota60,5360.93×
South Carolina58,3120.85×
Connecticut50,3951.1×
Alabama50,1100.79×
Nevada46,7741.06×
Kentucky46,2780.81×
Louisiana45,3500.77×
Iowa40,7741.09×
Oklahoma40,6470.8×
Utah39,4800.97×
Arkansas29,8280.8×
Mississippi26,4200.7×
Idaho20,8130.91×
Washington, District of Columbia19,2471.41×
Nebraska18,3310.8×
New Hampshire18,1961.01×
New Mexico17,5060.77×
Hawaii17,1560.88×
West Virginia14,5250.69×
Maine13,9230.85×
Montana12,0430.95×
Rhode Island11,5450.8×
Delaware10,3600.83×
Alaska9,3260.96×
South Dakota9,2080.88×
North Dakota8,1170.87×
Vermont7,3720.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lenovo audience
BrandAffinityCategory
Gmail3.18×Internet & Social Media
Google Maps2.96×Internet & Social Media
Micro Center6.01×Shopping
Node.js6.69×Technology & Electronics
Online shopping1.75×Shopping
AutoZone2.77×Cars & Mobility
Google Drive2.7×Technology & Electronics
Business1.66×Business & Career
Computer processors4.8×Technology & Electronics
Best Buy2.32×Shopping
Yahoo!奇摩名人娛樂2.49×Internet & Social Media
Acer Inc.12.91×Technology & Electronics
Google Docs2.25×Internet & Social Media
O'Reilly Auto Parts3.34×Cars & Mobility
T-Mobile2.07×Technology & Electronics
2-in-1 PC10.72×Technology & Electronics
ThinkPad17.02×Technology & Electronics
Electronics2.02×Technology & Electronics
Menards2.37×Home & Garden
Chromebook9.39×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lenovo audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.7
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.43
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Lenovo
CountryShare
China17.8%
United States10.8%
India7.5%

See Lenovo audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Lenovo have in United States?

Lenovo has an estimated audience of 4,549,986 people in United States, concentrated in California and New York.

What is the gender split and age of Lenovo fans?

29.2% of Lenovo fans are female, 70.8% are male, with an average age of 35.0 years.

Which brands do Lenovo fans like most?

Lenovo fans show strongest brand affinity for Gmail (3.18×), Google Maps (2.96×), and Micro Center (6.01×) over the country average.

Where do Lenovo fans live in United States?

Lenovo fans in United States are most concentrated in California (reach 606,840), New York (reach 523,763), and Texas (reach 396,998). These three regions account for the largest share of the active audience.

What other brands do Lenovo fans also like?

Beyond Lenovo itself, the audience over-indexes on Google Maps (2.96×), Micro Center (6.01×), Node.js (6.69×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lenovo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.