Rascasse Audience Intelligence

Lenovo Target Market in United States

A data profile of the people who buy, follow and care about Lenovo in United States — modelled from more than twelve digital signal sources. Lenovo has an estimated audience of 4,624,749 people in United States.

#5among Computer / hardware in United States#736among Brand in United States#309in Technology & Electronics

The average Lenovo fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gmail, Micro Center, Google Maps, with strongest over-indexing on Gmail (3.18× the country average).

Demographically, the Lenovo audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lenovo fan in United States is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Gmail.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lenovo profile in United States.

Audience size
4.6M
in United States
Gender
29.2%♀
70.8% male
Age
35.0
average years
Country rank
#7139
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lenovo

29.2% are female, 70.8% are male, average age 35.0.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Lenovo audience in United States
MetricValue
Female29.2%
Male70.8%
Average age35.0
Estimated audience size4,624,749
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Lenovo audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Lenovo audience comes from United States.

Worldwide audience distribution share by country for Lenovo
CountryShare
China17.6%
United States10.8%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lenovo audience in United States is strongest.

Fig. 05

Top regions by affinity

Lenovo customers by region in United States
#RegionReachAffinity×
01New York~400K1.67×
02North Carolina~200K1.67×
03Kansas~60K1.58×
04Washington, District of Columbia~20K1.25×
05Washington~100K1.17×
06California~600K1.15×
07Massachusetts~100K1.15×
08New Jersey~100K1.13×
09Oregon~60K1.11×
10Connecticut~50K1.10×
11New Hampshire~20K1.07×
12Alaska~10K1.07×
13Illinois~200K1.05×
14Virginia~100K1.04×
15Florida~300K1.02×
16Texas~400K1.01×
17Iowa~40K1.01×
18Montana~10K1.00×
19Vermont~8K1.00×
20Pennsylvania~200K0.99×
21Georgia~100K0.99×
22Utah~40K0.99×
23South Dakota~10K0.99×
24Maryland~80K0.98×
25Colorado~70K0.97×
26Nevada~40K0.97×
27Idaho~20K0.97×
28Louisiana~60K0.96×
29North Dakota~9K0.96×
30Wisconsin~70K0.95×
31Michigan~100K0.94×
32Minnesota~60K0.94×
33Indiana~80K0.92×
34Delaware~10K0.92×
35Arizona~80K0.91×
36Hawaii~20K0.91×
37Missouri~70K0.90×
38Maine~10K0.90×
39Ohio~100K0.89×
40South Carolina~60K0.88×
41Tennessee~80K0.87×
42Rhode Island~10K0.87×
43Kentucky~50K0.86×
44Oklahoma~40K0.84×
45Arkansas~30K0.84×
46New Mexico~20K0.84×
47Alabama~50K0.83×
48Nebraska~20K0.83×
49West Virginia~20K0.78×
50Mississippi~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Lenovo, United States
0.76×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lenovo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lenovo audience
#·InterestCategoryAffinity×
01ThinkPadTechnology & Electronics17.02×
02Acer Inc.Technology & Electronics12.91×
032-in-1 PCTechnology & Electronics10.72×
04ChromebookTechnology & Electronics9.39×
05Node.jsTechnology & Electronics6.69×
06Micro CenterShopping6.01×
07Computer processorsTechnology & Electronics4.80×
08Pilot Flying JCars & Mobility4.04×
09O'Reilly Auto PartsCars & Mobility3.34×
10GmailInternet & Social Media3.18×
11Google MapsInternet & Social Media2.96×
12AutoZoneCars & Mobility2.77×
13Google DriveTechnology & Electronics2.70×
14MenardsHome & Garden2.37×
15Best BuyShopping2.32×
16Google DocsInternet & Social Media2.25×
17T-MobileTechnology & Electronics2.07×
18ElectronicsTechnology & Electronics2.02×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lenovo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lenovo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.87×
Quality AwarenessPREMIUM1.78×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lenovo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.73×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lenovo's target market in United States?

Lenovo's target market in United States covers an estimated 4,624,749 people, concentrated in California and New York.

02

What is the gender split and age of Lenovo customers?

29.2% of the Lenovo audience are female, 70.8% are male, with an average age of 35.0 years.

03

Which brands do Lenovo fans like most?

Lenovo fans show strongest brand affinity for Gmail (3.18×), Micro Center (6.01×), and Google Maps (2.96×) over the country average.

04

Where do Lenovo fans live in United States?

Lenovo fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lenovo fans also like?

Beyond Lenovo itself, the audience over-indexes on Micro Center (6.01×), Google Maps (2.96×), Node.js (6.69×), and Online shopping (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Lenovo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lenovo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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